Search Results for: marketing

FMC Responds to FMPP Proposed Rule

Stacy March 15, 2011

On January 19th, a notice was filed in the Federal Register soliciting input on the proposed Farmers Market Promotion Program Regulation.  This rule  establishes eligibility and application requirements, the review and approval processs, and grant administration procedures.  The announcement asks for comments on various aspects of the grant program, information-collection burden on applicants and reviewers,…

Market Manager FAQs Now Available in Printable PDF

Liz Comiskey February 14, 2011

Last August, the Farmers Market Coalition (FMC) launched a new Frequently Asked Questions tool on its website, integrated with the Farmers Market Resource Library.  Since its release there have been over 4,300 visitors to the page, and visitors spent an average of more than four minutes on the page, nearly twice as long as the…

A New Year Brings New Opportunities and Challenges

Jen O'Brien January 11, 2011

Happy New Year, fellow travelers in the healthy food movement! It has been a tremendous year with lots of hard work… many new customers and farmers coming to market and lots of challenges to continue to serve at our highest levels. Just like you, the Farmers Market Coalition has met challenges and successes with determination…

FMC Announces Insurance Webinars to Start January 31st

Jen O'Brien

The first part of purchasing any policy is overcoming the sometimes overwhelming “legalese” that infuses most insurance research. The first webinar in FMC’s series, “Demystifying Farmers Market Risk and Being a Smart Insurance Shopper,” aims to identify all areas of legal exposure to risk, define the most commonly used terms, and identity helpful tips for analyzing and purchasing an insurance policy. Peter Kochenburger, University of Connecticut Law Professor, and Melissa Kauffman, from Jester Insurance, will both explain the essentials of understanding insurance policies, and the different factors that influence a policy’s price such as attendance, number of vendors, governance, items sold, and more. This session is scheduled for January 31st at 1 p.m. Eastern. Jeff Cole, Executive Director of Mass Farmers Markets and moderator for this webinar, emphasizes the importance of reviewing an insurance policy before purchasing it.

Marketshare Upgrades Offer Improved and Integrated Impact Evaluation Tools

Jen O'Brien

Farmers market advocates often argue that markets bring economic opportunities to the surrounding communities. One can say that shoppers who visit the farmers market are more likely to visit surrounding businesses, or that the market itself generates income for the farmers and vendors. But how do you provide numbers to support these arguments? And how…

Call Now!: Senate Set to Vote on Food Safety November 29th

Stacy November 29, 2010

Voting on The Food Safety Modernization Act (S. 510) is set to begin on the Senate floor this evening, November 29th.  The bill takes important steps to improve corporate food safety rules, and, thanks to the support of advocates like you, now includes an important amendment that protects direct-marketing farmers and local food producers from…

FMC Submits Comments on Farmers Market Promotion Program

Jen O'Brien

In particular, the Agricultural Marketing Service wants to know whether the information it collects from applicants and grantees is necessary, whether they should require use of what are now Voluntary Narrative & Budget Forms, and how they can minimize burden on applicants and awardees. The Farmers Market Coalition has prepared a seven page letter in response to this request, and encourages its members to submit their own comments in support of these recommendations, or with specific input of their own.

Where the heart is: Relationships, trust, and transparency set farmers markets apart

Stacy October 28, 2010

By Stacy Miller, Executive Director, Farmers Market Coalition Originally published on Civil Eats, October 27, 2010 On October 15th, the trade publication The Packer reported on an issue of growing concern for farmers market vendors and shoppers: grocery chains are copy-catting farmers markets by using “farmers market” signs outside of their stores. The Wall Street…

Driven by Values

Jen O'Brien October 13, 2010

A Letter from the Board, by Michael Hurwitz, Director of New York City Greenmarket Early fall is my favorite time to walk through a farmers market in the Northeast: apples and pears share space with the lingering peaches and berries, and the last of the summer produce co-mingles with the first winter squash. The majestic…

Farmers and Markets Respond to Myths and Misconceptions

Jen O'Brien

By Stacy Miller, Executive Director At the beginning of the summer season, the Farmers Market Coalition sent an e-mail to members asking for their responses to an April letter sent by Senators McCain, Chambliss, and Roberts, expressing their disappointment in the Know Your Farmer, Know Your Food Initiative to USDA Secretary Tom Vilsack. They said,…