Search Results for: marketing

Farmers and Markets Respond to Myths and Misconceptions

Jen O'Brien October 13, 2010

By Stacy Miller, Executive Director At the beginning of the summer season, the Farmers Market Coalition sent an e-mail to members asking for their responses to an April letter sent by Senators McCain, Chambliss, and Roberts, expressing their disappointment in the Know Your Farmer, Know Your Food Initiative to USDA Secretary Tom Vilsack. They said,…

New FAQs Provide a Reference Point for Market Managers and Organizers

Jen O'Brien

During National Farmers Market Week, FMC launched a new Frequently Asked Questions tool on its website, integrated with the Farmers Market Resource Library.  During the month of August, there were nearly 1,500 visits to the FAQ page during August, and visitors spent an average of more than four minutes on the page, nearly twice as…

Farm To Table Tour Kicks of Farmers Market Week in Washington, DC

Stacy July 29, 2010

Today, the Toyota Farm to Table Tour will sponsor an all-star chef line-up for its Washington D.C. event, hosted by the FRESHFARM Market by the White House (810 Vermont Avenue NW) on Thursday, July 29 from 3 p.m. to 7 p.m.

Why It’s Essential to Educate Every Day

Stacy July 14, 2010

A Letter from the Board, by Cheryl DeBerry Most farmers market producers and coordinators are knee-deep (scratch that…we’re “neck-deep”) in market season at the moment. With all the planting, tending, harvesting, washing, packing, and hauling needed to get items to the market, then the setting up, selling, and tearing down at the end of the market, plus…

Defining ‘Farmers Market’ – The Devil is in the Details

Stacy

One too many produce markets and grocery store chains have jumped on the marketing band wagon, capitalizing on growing consumer enthusiasm for local food, direct from farmers. Safeway’s ears must have been burning in Kirkland, Washington as farmers market advocates from across the country convened by conference call to discuss why Safeway was opening up tents in their parking lots, moving their produce department out into these tents and calling it a “Farmer Market”. The term “farmers market” has become so ubiquitous that its integrity has been compromised, especially in the eyes of the farmer and the discerning customer.

Toyota Farm to Table Tour Announces 2010 Line-up

Stacy July 1, 2010

Toyota announced the 11 farmers markets selected to participate in the second annual nationwide Toyota Farm to Table Tour . The Tour travels to farmers markets across the country to showcase the connection between farmers, chefs, farmers markets, and the communities they serve, and to give market shoppers the opportunity to learn more about Toyota’s hybrid vehicles.

What Makes a Farmers Market? Farmers Market Coalition Takes Stance, Engages Members

Stacy June 4, 2010

A farmers market operates multiple times per year and is organized for the purpose of facilitating personal connections that create mutual benefits for local farmers, shoppers and communities. To fulfill that objective farmers markets define the term local, regularly communicate that definition to the public, and implement rules/guidelines of operation that ensure that the farmers market consists principally of farms selling directly to the public products that the farms have produced.

FMC Seeks PT Communications & Web Media Intern

Stacy May 26, 2010

The Farmers Market Coalition (FMC) is seeking a smart, detail-oriented, and creative college student interested in web and media communications for a non-profit with a focus on providing resources and information for farmers market nationwide.

FMC Seeks PT Communications & Web Media Intern

Stacy

The Farmers Market Coalition (FMC) is seeking a smart, detail-oriented, and creative college student interested in web and media communications for a non-profit with a focus on providing resources and information for farmers market nationwide.

Seven Questions You Always Wanted to Ask About the USDA National Farmers Market Directory

Stacy April 14, 2010

Since 1994, The USDA has been counting farmers markets via the USDA National Farmers Market Directory. The Directory is an annual count of operational farmers markets across the country. Here are some answers to some basic questions about the Directory.