Search Results for: marketing

July Proclaimed Michigan’s “Farmers Market Month”

Stacy July 28, 2008

After walking through a sea of nearly 50 Michigan vendors at the “Buy Fresh, Buy Local” Select Michigan farmers market on the Capitol lawn Thursday, Governor Jennifer Granholm proclaimed July 2008 “Farmers Market Month” in Michigan. If every Michigan resident spent just $10 on local food weekly at farm stands or farmers markets like this…

July Proclaimed Michigan's “Farmers Market Month”

Stacy

After walking through a sea of nearly 50 Michigan vendors at the “Buy Fresh, Buy Local” Select Michigan farmers market on the Capitol lawn Thursday, Governor Jennifer Granholm proclaimed July 2008 “Farmers Market Month” in Michigan. If every Michigan resident spent just $10 on local food weekly at farm stands or farmers markets like this…

Preliminary Farmers Market Survey Results Offer New Insights

Stacy July 20, 2008

As many in the farmers market community are well aware, a dearth of comprehensive research on farmers markets at the national level is just one of many challenges to identifying and addressing common obstacles. The gap in knowledge, thankfully, is about to grow a little smaller, as the USDA Agricultural Marketing Service (AMS) will be…

Reader Survey Reveals Operational Trends

Stacy

The magazine Farmers’ Markets Today recently celebrated its one-year anniversary, and this spring e-mailed a survey to 1200 of its subscribers who manage or sell at farmers markets or who are involved with a market in some other role. Editors at the magazine have generously shared data from this effort with the Farmers Market Coalition,…

Summer is the Ideal Time to Sow FMPP Seeds

Stacy

Many readers are probably familiar with the Farmers Market Promotion Program, a competitive grant program administered by the USDA Agricultural Marketing Service to assist in establishing, expanding, and promoting farmers markets and to promote direct producer-to-consumer marketing. In the past two years, limited funding for the program and a wealth of proposals has meant that…

Multiple Listings Can Maximize Market Reach

Stacy

Now is the time to make sure your farmers market is listed in the USDA Agricultural Marketing Service (AMS) national directory of farmers markets. Staff at AMS are currently updating the directory with the intention of announcing a new official number of farmers markets on or before Farmers Market Week. If you represent a farmers…

Free Resource Guides Available

Stacy

Just in time for National Farmers Market Week, the Wallace Center has announced a second printing of their popular spiral bound farmers market resource guides, initially released late last fall. “Getting Started with Farmers Markets” is a colorful introduction to product diversity, display, pricing, and marketing techniques for vendors. “Recruiting Vendors for a Farmers Market”…

Funding Opportunity: Leopold Center Grant Program

Stacy June 26, 2008

The Leopold Center is seeking pre-proposals for its grant program. The Center’s work is organized in three initiative areas—ecology, marketing and food systems, and policy—each aimed at enhancing the condition and viability of Iowa’s natural resources in varying, yet integrated ways. These three initiatives have separate sections in the RFP. Investigators representing any Iowa nonprofit…

MIFMA and SBAM Partner to Provide Michigan Farmers and Farmers Markets with Greater Access to SBAM Benefits

Stacy June 10, 2008

EAST LANSING, MICH – Michigan Farmers Market Association (MIFMA) members can now join the Small Business Association of Michigan (SBAM) at a reduced rate and take advantage of SBAM’s “P.O.W.E.R. Suite” of products and services, including Blue Cross Blue Shield of Michigan and Blue Care Network Group Health Benefits. MIFMA and SBAM naturally fit together,…

Farm Bill Passes, Includes $33 Million for FMPP

Stacy May 24, 2008

After traversing a long, circuitous route, including an override of the Presidential veto, the Farm Bill has finally passed, just ahead of the holiday weekend. FMC was among 1,054 organizations signing a letter in support of this override. See below for a brief outline of the portions of the bill most directly impacting farmers markets.…