News
Search Results for: marketing
Adding Incentives to Your Market
Hannah Fuller June 2, 2021In a 2019 article for the American Journal of Health Promotion, researcher Dr. Darcy Freedman identified six factors correlated with the increased use of SNAP at farmers markets. Of these, by far the highest increase came from additional incentives. Freedman wrote that “weekly SNAP Sales at markets were 69.9% higher if two or more incentive…
Online SNAP Updates
Katie Myhre May 28, 2021Online SNAP for Farmers Markets, other Farm Direct Sites and Direct Marketing Farms Welcome to FMC’s homepage for online SNAP. We know you have a lot of questions up in the air regarding online SNAP and how it affects market(s) in your region. When is it coming? Will I be able to offer it…
The Challenge of Indoor Market Operations During a Pandemic
Diana Broadaway May 4, 2021In the Fall of 2020, Farmers Market Coalition (FMC) brought together a small group of winter market operators into a Community of Practice (CoP). That group was faced with the daunting challenge of trying to operate their usual indoor market spaces while following CDC protocols for mandates and restrictions. This small group participated in monthly…
Technology Companies
Katie Myhre April 27, 2021Partnerships with Tech Companies, Developers, and More Farmers Market Coalition supports developers, organizations, and tech experts who have big visions to use technology to solve real problems for farmers markets and farm businesses. Whether you’re innovating on point of sale technology or designing new ways for open-air sites to measure attendance or other impacts, we…
Beautiful Photos for Busy Market Operators Webinar
Hannah Fuller April 21, 2021It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone! Good…
Beyond SNAP: Incentives for WIC Farmers Market Nutrition Program
Alex Canepa April 14, 2021Farmers Market Coalition is pleased to offer its second practitioner paper published through the Nutrition Incentive Hub, “Beyond SNAP: Incentives for Voucher and Coupon Programs,” by Erin Molnar and Amanda Osborne . Though SNAP incentives support the needs of many, hunger persists just outside the income threshold for eligibility. As a response, Countryside Food and…
Qiana Mickie
Hannah Fuller April 12, 2021Qiana is a food systems and equity consultant. For over 11 years, she has worked on fostering racial, economic, and environmental equity within regional food/farm systems. Qiana is also active in local and international policy on issues such as food sovereignty, land tenure, and health. Qiana serves on the International Council of Urgenci, the Coordination…
Julialynne Walker
Hannah Fuller March 4, 2021Anti-Racist Toolkit for Farmers Markets Work Group Member Julialynne is passionate about food justice — the connections between healthy food, growing healthy food and marketing healthy food, especially within traditionally African-American communities as an outgrowth of her international public health and African Diaspora work. She has facilitated a seven month course in urban farming sponsored…
InTents: The Farmers Market Conference – FMC Preview
Hannah Fuller March 3, 2021As the weather starts to warm up and we head into spring, many farmers markets operators are wrapping up a season of learning through virtual conferences, meetings, and training. One of our favorite gatherings of farmers market operators and vendors is the InTents: The Farmers Market Conference, hosted by Farmers Market Pros. The conference season…
Online SNAP at Markets: On the Horizon, not out of reach
Katie Myhre February 24, 2021Online SNAP: On the horizon, not out of reach. In March 2020, the world went online. Restaurants, retailers, and farmers alike were suddenly asked to sell their products via pre-order, curbside pickup, “contactless” delivery, or any variation of the new household terms COVID-19 brought us. In the first three months of the U.S. outbreak alone,…
