News
Search Results for: marketing
COVID Package for Farmers Markets
Hannah Fuller January 4, 2021In a flurry of activity at the end of the year, the federal government passed both a COVID relief package and the Fiscal Year (FY) 2021 appropriations bill. While these activities were a long time in the coming, both include important victories for farmers and farmers market operators. The Emergency Coronavirus Relief Act of 2020…
Metrics and Beyond
Ben Feldman December 10, 2020As 2020 comes to a close, farmers market operators across the country are reflecting on a year like no other, reviewing their results, and attempting to use the lessons to plan for 2021. While the future remains uncertain in many regards, the ability of markets to plan and prepare for the future is tied to…
GusNIP NTAE Center Awards $500K in Capacity Building Grants
Hannah Fuller November 22, 2020Thirteen grants will help nutrition incentive and produce prescription projects strengthen impact and sustainability in high-need communities. The Gus Schumacher Nutrition Incentive Program National Training, Technical Assistance, Evaluation, and Information Center (GusNIP NTAE) awarded a total of $500,000 to 13 nutrition incentive projects, including SNAP incentives, and produce prescription projects across the country to support…
Match the Market: Adapting Nutrition Incentives to Various Food Outlets
Hannah Fuller November 2, 2020Meet the Presenters Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets. Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have…
Communities of Practice
Diana Broadaway October 19, 2020Communities of Practice What are Communities of Practice (CoP)? In the context of farmers markets and farm-direct work*, FMC uses communities of practice as a peer-to-peer platform for bringing together small groups of market operators, organizational leaders, network partners, and/or other farm-direct site operators to address specific topics or areas of interest impacting their…
USDA Farmers Market, Local and Regional Food Systems Grants Announced
Hannah Fuller October 2, 2020The U.S. Department of Agriculture (USDA) Agricultural Marketing Service (AMS) announced this week that it has awarded $27 million in grant funding through the Farmers Market and Local Food Promotion Program (FMLFPP) and $9.3 million in grant funding through the new Regional Food System Partnerships (RFSP) grant program. The grants fall under the Local Agricultural…
Hitching Your Market’s Wagon to a Star
Hannah Fuller September 30, 2020This post was originally published on Darlene Wolnik’s Helping Public Markets Grow Blog. This blog was originally created during the period that our Training & Technical Assistance Director was working as an independent consultant to markets and to FMC. The focus of the blog continues to be opening discussions around systemic change and a theory…
2020 S.D. Local Foods Conference sees changes, opportunities for producers
Diana Broadaway September 24, 20202020 S.D. Local Foods Conference sees changes, opportunities for producers Yankton, S.D.- The annual South Dakota Local Foods Conference (SDLFC) is celebrating its tenth year. The 2020 event, Nov. 5-7 will be the first held entirely online. The SDLFC Planning Committee looks forward to discussing the new opportunities that this year has brought to local…
Reflecting on National Farmers Market Week 2020
Hannah Fuller August 26, 2020The 21st annual celebration of National Farmers Market Week took place August 2nd through 8th. Seeing the engagement of market operators and dedicated supporters throughout social media during the week made it clear from the start that this NFMW was a great success despite the historic challenges faced by farmers market operators nationwide due to…
Sharing Our Values and Standing Up Against Racism — Guest Post from Napa Farmers Market
Hannah Fuller August 6, 2020The following is a guest blog post by Cara Mae Wooledge, MPH, Market Manager of Napa Farmers Market for National Farmers Market Week. During the week, we are recognizing the important work of farmers market operators as leaders in their communities. Active initiatives towards equity and inclusion are vital components of FMC’s mission to strengthen…
