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Market Managers Fight for Community Food Access with Nutrition Incentive Programs
Stephanie Fenty August 5, 2020Ever since Cheryl Whilby became the Market Manager of Schenectady Greenmarket, her dream has been to increase the purchasing power for customers using Supplemental Nutrition Assistance Program (SNAP). COVID-19 added urgency to this mission and united the Schenectady, New York community to find a solution to the challenge of keeping good food accessible to vulnerable…
Raise Money and Build Community with Engaging Online Fundraising
Hannah Fuller August 4, 2020This blog post is a follow up to our webinar with the same title. You can watch the webinar and see the slides here. Happy National Farmers Market Week! While this year’s celebration may look and feel different than years past, the COVID-19 pandemic has shown that farmers markets are truly essential. Across the country, farmers…
WEBINAR: Attract Food Vendor Sales and Set Safety Expectations with an Easy to Build Social Media Plan
Stephanie Fenty July 28, 2020In this webinar, Heidi Anderson from theFarmBoard will teaches market managers and leaders how to use a values based marketing strategy to attract market customers who visit more and spend more while honoring pandemic market modifications and safety precautions. Participants will be guided through a social media plan with a full set of customizable example…
SDSPA: Celebrate National Farmers Market Week 2020
Diana Broadaway July 27, 2020Celebrate National Farmers Market Week 2020 The South Dakota Specialty Producers Association (SDSPA) joins farmers markets across the country in celebrating National Farmers Market Week from August 2-8, 2020. The U.S. Department of Agriculture recently released a proclamation dedicating the week with the goal to increase awareness of the role local farmers markets play in…
Diana Broadaway
Stephanie Fenty July 22, 2020Project Manager Diana became interested in local food and agriculture while studying resource management and working on small farms in upstate New York. She came to FMC from the field of flood research, where her work centered on portfolio management and risk assessment. Diana holds a BS in Environmental Economics and Policy and through these…
FMC Helps Farmers Markets Mitigate the Impacts of COVID-19
Diana Broadaway July 10, 2020For all of us, life right now involves a mix of uncertainty, fear, hope and determination. For nearly six months, the world has been grappling with the affects of the novel coronavirus, COVID-19. While this has upended nearly every aspect of society, the impacts to our food system have been significant and far-reaching. As farmers…
Growing Your Grassroots: Employing Local Community Leaders for SNAP & Incentive Outreach
Rachael June 5, 2020Presenter: Food Navigator and Fresh Link Ambassador programs Interested in engaging community members with outreach, promotion, and education for your market’s nutrition incentive program? Experts will present on two different community outreach programs: FreshLink Ambassadors and Food Navigators that employ community members to spread the word about how to access fresh, healthy, locally grown food. …
Webinar: Farmers Markets Physical Redesign for Covid-19 Mitigation
Stephanie Fenty April 8, 2020Farmers market operators are among those leading for how local food is meeting this historic moment including “drive-thru” models, delayed entry, pre-bagged goods, new layouts and more. For this webinar, market operators shared how they actually implemented a new COVID-19 practice through the physical redesign of market spaces. It did not cover online platforms that some…
Farmers Markets Respond to COVID-19 — Best Practices, Examples, and Resources
Darlene Wolnik March 18, 2020As concerns about the spread of COVID-19 grow, farmers market operators are wondering how best to respond. Markets are grappling with their role as public gatherings that are vital to food access for consumers and the livelihoods of farmers. In response, market operators are developing communications, preparing contingency plans, and in some regions, beginning to…
Farmers Markets Respond to COVID-19 — Daily Updates and Announcements
Stephanie Fenty March 9, 2020This post was originally published on March 9, 2020 and is updated as new information becomes available. As concerns about the spread of COVID-19 grow, farmers market operators are wondering how best to respond. Markets are grappling with their role as public gatherings that are vital to food access for consumers and the livelihoods of…
