Family Farms and Farmers Markets Are Essential

Diana Broadaway May 21, 2020

Farmers Market Coalition urges federal, state, and local leaders to protect our nation’s food producers and farmers markets through federal stimulus and clear operational guidelines Washington, D.C., March 18, 2020 – Congress is close to passing its second multi-billion dollar stimulus package and is hard at work on a third – this one focused on…

Utah Farmers Market SNAP Toolkit

Diana Broadaway May 15, 2020

Farmers markets are critical in increasing access to healthy, local foods. One important way that farmers markets do this is by participating in the Supplemental Nutrition Assistance Program (SNAP), which helps families stretch their food dollars. This toolkit outlines how farmers markets can implement a SNAP program, and help combat food insecurity in their communities.…

Market Match for Seniors

Alex Canepa March 6, 2020

Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh…

Documenting the Flowering of Public Markets | trans•act research

Alex Canepa

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public markets are indeed a source of widespread public good, little formal research has tested this hypothesis.

Collecting Characteristics of Farmers Markets

Alex Canepa April 10, 2019

Public Market Researcher and Trainer Darlene Wolnik uses these Market Umbrella descriptions in her work with markets. Here are her current descriptions, which continue to evolve and expand.


Alex Canepa March 15, 2019

This report summarizes the results of two surveys conducted in early 2018 that collected information on the 2017 summer market season.

Washington State Farmers Market Association Toolkit: Food Safety

Alex Canepa November 15, 2018

Chapter 9 of the Washington State Farmers Market Association Toolkit, focused on Food Safety

FMC 2018 Survey: State of the Market Organization

Alex Canepa November 3, 2018

Survey Questions for FMC’s 11/2018 Mkt Organization Survey

Creating a Farmers Market Living Lab: Lessons Learned in Growing a Farmers Market

Alex Canepa April 9, 2018

This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.