This booklet is the result of asking the question, “What can we do to increase sales and attendance at our market?”, reports the results from using our market as a “living lab” to systematically test ideas to answer this question.
The Farmers Market and Faith Community Partnership Guide is a first edition publication from Rural Advancement Foundation International. The Guide lays out how farmers market managers can identify, reach out to, and build partnerships with local faith communities that will strengthen the market’s outreach, awareness, and accessibility. The Guide includes case studies from farmers markets…
This study examines responses from three focus groups and two online surveys of in state and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at direct markets.
The primary objectives of this price comparison study are threefold: 1. Establish an overview of prices at farmers’ markets that consumers can expect to encounter in Vermont, and how they compare with grocery store prices. 2. Utilize the pricing data to formulate more effective outreach efforts for EBT beneficiaries who may be reluctant to visit…
While advertising may not be a typical marketing strategy for traditional farming operations, farmers and agri-entrepreneurs involved in direct-marketing, value-added or agritourism enterprises should include advertising in their marketing plan. These entrepreneurs need to become familiar with advertising fundamentals and concepts.
Nevada Grown: A Year in Local Food brings together 150 recipes from farmers, ranchers, professional chefs, and home chefs. Featuring produce as diverse as kohlrabi, sorrel, and kale, each vibrant and fresh recipe highlights food grown in Nevada.
This Q&A accompanies Michigan State University’s Economics of Healthy Food Incentives at Michigan Farmers Markets report.
Farmers markets are just one outlet for farmers to sell their product directly to consumers. How do you decide that they are the right option for you and your farm? Although every farmers market has its own culture and flavor, there are certain consistent aspects of selling at farmers markets that you can count on.…
This report, prepared by the Iowa Food Safety Task Force, outlines food safety best practices and licensing in the state of Iowa.