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FMPP Case Study: Columbia Farmers Market, MO
Alex Canepa February 6, 2019Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.
FMPP Case Study: Farmers Market.co
Alex CanepaCase study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to expand EBT access and increase income for 65 farmers.
What Our Region Grows
Alex Canepa January 25, 2019A report analyzing what the mid-atlantic region grows, including the economic impact of the local farms and markets.
Now That’s the Power of Produce: Using Children’s Programming at Farmers Markets to Increase Exposure to Healthy Foods
Alex Canepa June 22, 2018Through a three-year Jefferson Public Citizens project, a team of undergraduate and graduate students created a multi-phase project around the Charlottesville City Market. In 2012, the team created the Power of Produce (POP) Club based off a program in Oregon City. The project’s main goals were to initiate action-oriented research, to provide better access to…
Farmers Market Consumers in New Hampshire
Alex CanepaIn February–April 2017, The New Hampshire Department of Agriculture, Markets, & Food, University of New Hampshire (UNH) Department of Natural Resources & the Environment, UNH Cooperative Extension, and the New Hampshire Farmers Market Association conducted two surveys to obtain information on people’s shopping experiences at, and opinions and attitudes related to summer and winter farmers…
Whiteness And Farmers Markets
Alex Canepa May 8, 2018This article is an exploration of whiteness in the farmers market movement and a suggestion of ways to shift towards a more anti-racist politics of food at farmers markets.
Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets
Alex Canepa February 12, 2018This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017. Through this report we ask: With so many market…
Farmers Market Legal Toolkit
Alex Canepa January 16, 2018This Toolkit was developed to support farmers markets throughout the U.S. with open-source legal tools to inform market managers as they make decisions to build and grow their markets. The specific topics covered in the Toolkit were selected in response to recurring questions from farmers market managers–about how business structure would affect their organizations, what…
Local Food Demand in the U.S.: Evolution of the Marketplace and Future Potential
Alex Canepa August 18, 2017According to U.S. Census of Agriculture statistics, direct sales of edible farm products for human consumption rose dramatically from $404 million annually in 1992 to roughly 3 times that amount ($1.2 billion) by 2007. By 2012, this sales value had topped $1.3 billion per year, representing a 223 percent increase in growth over a 20‐year span…
Year One of the USDA FINI Program: Incentivizing the Purchase of Fruits and Vegetables Among SNAP Customers at the Farmers Market
Alex Canepa August 8, 2017The USDA’s Food Insecurity Nutrition Incentive (FINI) program demonstrates positive progress towards the program’s main goal of increasing the purchase of fruits and vegetables among low-income consumers participating in the Supplemental Nutrition Assistance Program (SNAP) program. FINI funding is open to multiple types of produce retailers, but incentive programs were initially tested, and have proven…
