Food Environment Evaluation Device (FEED) for the Crescent City Farmers Market, 2012

Stacy November 8, 2013

By interviewing adults and children visiting the Crescent City Farmers Market with the FEED survey, Market Umbrella evaluated individual human capital to understand how shopping at the market affects the dietary habits and nutritional health of market-goers.  This report illustrates their findings; more FEED survey tools are available on the Market Umbrella marketshare web site.

Sticky Economic Evaluation Device (SEED) Report for the Crescent City Farmers Market, 2012


Using the SEED tool created by Market Umbrella, the Crescent City Farmers Market reports that the Crescent City Farmers Mkt-Mid City has an annual combined economic impact of $1,921,269.17 on its vendors, host neighborhood, and surrounding region. Operating 51 days per year, the CCFM Mid City Market enjoys $114.75 in sales per square feet annually.…

Neighborhood Exchange Evaluation Device (NEED) for Crescent City Farmers Market, 2012


The results from a 2012 NEED study reveal the social impact of the Crescent City Farmers Market. The report finds evidence of the farmers markets strengthen social cohesion by bridging social groups and creating bonds within groups  Sample survey tools for conducting a NEED study are available at Market Umbrella’s trans.act web site.

Analyzing Three Farmers’ Markets in Corvallis and Albany, Oregon


This research paper compiles the results for a series of questionnaires given to farmers’ market customers in Corvallis and Albany, Oregon. The results indicate that, among other findings, customers come to market for both products and atmosphere, they have a strong preference for organic products, and are willing to pay more for local produce.

Phinney Farmers Market 2010 Shopper Survey


Results from a November 2010 survey of shoppers at the Phinney Farmers Market in Seattle, Washington.  The survey assessed shopping frequency, market spending estimates, estimates for spending elsewhere in the neighborhood that day.

Is Local Food More Expensive?: A Consumer Price Perspective on Local and Non-Local Foods


The Leopold Center for Sustainable Agriculture’s Marketing and Food Systems Initiative conducted consumer market research in June, July, and August 2009 to examine what Iowa consumers pay for locally grown products and how these prices compare to non-local market channel prices. The authors conclude that during peak season in Iowa, June and July, local produce…

Paired Price Comparison of Farmers Market and Supermarket Produce in San Luis Obispo County


In this study, three farmers’ markets were chosen, along with three paired supermarkets. Six produce items were selected and prices were collected at each outlet every other week, during a five week period, for a total of 108 observations. After ANOVA analysis, the study concludes that, for the six chosen commodities, the average price at…

Services, Structures, and Self-Identified Needs of State Farmers Market Associations


A summary report detailing the results of a study by FMC surveying all known farmers market associations. The purpose of the survey was to identify how FMAs are organized, how they operate and what they need to continue best supporting member markets across the country and identify services that FMC could provide to meet their…

Tools for Rapid Market Assessment


Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two quantitative methods- customer counts and dot surveys and Rapid Market Assessment, which collects both quantitative and qualitative data collection.

2010 Manager and Vendor Study Report

Stacy November 6, 2013

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a telephone measurement survey conducted among a cross section of market managers and farmer vendors who participate in farmers’ markets in and around the Greenbelt (Ontario). The sample for the structured telephone interview consisted of 60 Greenbelt‐based farmers…