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FMC Survey Questions – COVID-19 impacts Summer 2020
Alex Canepa December 8, 2020Questions used in summer 2020 survey
2016 Farmers’ Market Customer Survey
Liz Comiskey September 16, 2016This is a sample of an end-of-season survey for farmers market customers provided by The Food Trust in Philadelphia, PA. Click Here: 2016 Farmers’ Market Customer Survey
Using Excel for Analyzing Survey Questionnaires
Stacy September 18, 2015This guide walks the reader through five steps to analyze survey results, including the creation of an Excel database and the coding, entering, cleaning, and analysis of data. While written for Microsoft Excel 2002, many of the tips are appropriate for more recent versions of Excel or other comparable spreadsheet programs.
2014 Local Food Awareness Report for Gulfport MS
FMC January 22, 2015In cooperation with their educational partner Real Food Gulf Coast, the year-round open-air markets in Long Beach and in Ocean Springs are actively increasing local food accessibility and affordability in South Mississippi. Inspired by their success, the City of Gulfport opened a market in 2013 to accelerate access to regionally grown, healthful foods for their…
Countryside Conservancy Farmers Market Metrics Report-Prototype
FMC July 15, 2014Prototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik worked with eight markets to upload 2013 data into social media badges and user-friendly infographics. The indicators chosen were based on external audiences’ requests for…
Oregon City Farmers Market Metrics Report-Prototype
FMCPrototype reports were crafted for the FMC Farmers Market Metrics Project with funding from the Knight Foundation. To create these reports, FMC Executive Director Jen O’Brien and researcher Darlene Wolnik worked with eight markets to upload 2013 data into social media badges and user-friendly infographics. The indicators chosen were based on external audiences’ requests for…
Understanding Your Market Base: Strategic Surveys to Make More Shoppers Core Shoppers
Liz Comiskey January 16, 2014Do you know what characteristics distinguish between your market’s core, higher spending customers and the ones that just shop periodically? How can a detailed understanding of a farmers markets’ most loyal shoppers translate into strategies to systematically grow the core customer base? On this webinar, learn about the findings revealed by an in-depth study…
The Consumer & the Farmers Market: What the Research Shows Us
Stacy January 12, 2014This powerpoint presentation reviews Mid-Atlantic consumer attitudes and behaviors related to farmers markets. Includes distinguishing characteristics of farmers market shoppers in Philadelphia, Washington, DC, Baltimore, Richmond, and New York City, as well as perceptions about what products are purchased and perceptions about what kinds of locally grown crops are available. Funding for the study was…
New Hampshire Farmers Market Manager and & Customer Surveys
StacyA 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of customers spend between $26 an $50 per visit, 77 percent travel fewer than 10 miles to their farmers market and 46 percent shop at their local…
Marketing Research and Strategy for Growing Sales Opportunities at Puget Sound Farmers Markets
StacyThis detailed research effort seeks to identify attributes of target consumers for farmers markets, perceived challenges, opportunities and strategies to attract these consumers to expand and strengthen the customer base for the region’s farmers markets, with specific recommendations for addressing issues unique to the four proxy markets. The report also addresses the perceptions and barriers…
