Archives

ILFMA: 10 Tips for Marketing Your Farmers Market During COVID-19

Diana Broadaway May 12, 2020

WEBINAR: Market managers are presented with the difficult task of marketing their market’s upcoming opening while also making sure they’re communicating to vendors, staff volunteers, and shoppers a myriad of new rules for operating a market during COVID-19. So, how do market managers make it all happen…and still sound hopeful and excited for the upcoming…

CA Alliance of Farmers’ Markets: Practices at Market in Response to COVID-19

Diana Broadaway

WEBINAR: The California Alliance of Farmers’ Markets hosted a COVID–19 Response/Best Practices webinar. We had a panel of speakers that represented farmers‘ markets across California. Our Call to Action: Market operators and managers everywhere, we invite you to join forces as we ~UNITE~ and ~RISE~ to the occasion of keeping our markets OPEN and SAFE. Go…

Farmers Market-Tested Sales Platforms for Shopper Pre-Orders Webinar

Stephanie Fenty April 30, 2020

This webinar focused on market-level platforms (either a sales platform or through listing vendor sites on the market website) that allow shoppers to place pre-orders to then be picked up at either a drive-through or walk-through market where vendors are required to be on-site to hand off their goods. (In some cases, these markets may…

The Big Picture of SNAP/EBT Processing and Technology

Stephanie Fenty April 8, 2020

Presenter: Peter Relich Join FMC to learn more about the world of federal and state level EBT processing and technology. Expert Peter Relich will share a short history of the development of EBT, then walk through how EBT transaction processing works within FNS, at the state agencies, and for processors. The webinar will also include information…

Webinar: Farmers Markets Physical Redesign for Covid-19 Mitigation

Stephanie Fenty

Farmers market operators are among those leading for how local food is meeting this historic moment including “drive-thru” models, delayed entry, pre-bagged goods, new layouts and more. For this webinar, market operators shared how they actually implemented a new COVID-19 practice through the physical redesign of market spaces. It did not cover online platforms that some…

Farmers Market Food Safety

Alex Canepa August 22, 2019

Penn State Extension online course aims to educate farmers market vendors on food safety UNIVERSITY PARK, Pa. — A new Penn State Extension online course can help farmers market vendors advance their knowledge of food safety practices and reduce the risk of foodborne illness. The “Farmers Market Food Safety” course teaches new and established farmers…

Fresh Link Ambassador Program Webinar

Alex Canepa March 6, 2019

The webinar described the components of the FreshLink Ambassador Program model.

Get Ready for National Farmers Market Week: An Overview of FMC’s Resources to Help You Prepare

Liz Comiskey June 21, 2017

National Farmers Market Week (NFMW) is a yearly celebration sponsored by the United States Department of Agriculture (USDA) that highlights the important role farmers markets play in the nation’s food system. NFMW allows farmers markets to take center stage on a national level, and is an opportunity for all markets to showcase the meaningful impacts…

Success with SNAP: Equipment and Outreach Essentials for SNAP Programs

Liz Comiskey February 8, 2017

   More than 6,000 farmers markets and farmers across the country now accept SNAP. When farmers markets accept SNAP, it helps increase revenue for small and beginning farmers, while making it possible for low-income families to access healthy, affordable food: the ultimate win-win. In this webinar, we discuss equipment and outreach essentials for SNAP Programs…

Trust but Verify Practical Tips to Build Vendor Integrity at Your Farmers Market

Jen O'Brien August 3, 2016

  Farmers, as well as shoppers, rely on farmers markets to check all vendors’ claims and business practices. Because trust is a core feature of the farmers market brand, this task is critical. However, it is increasingly challenging given the diversity of operations, number of products, regional microclimates, layers of permits, distances between farms and…