The 2021 National Farmers Market Week Toolkit is Here!

      Posted On: June 16, 2021

National Farmers Market Week (NFMW) is our favorite celebration of the year here at FMC. The past year has been quite the haul for farmers market operators, and we’re thrilled to celebrate the resilience of our farmers markets nationally, and everything they do to serve their communities locally. After releasing portions of the FMC National Farmers Market Week toolkit throughout the week, we’re so excited to have the entire toolkit ready for you. The 22nd Annual National Farmers Market Week is August 1-7, 2021, use our toolkit to make sure you’re ready

In our National Farmers Market week toolkit you’ll find: 

  • Timelines and planning resources: During this busy time of year planning ahead can lead to the most successful and enjoyable National Farmers Market Week. Use these guides to make sure you’re ready by August 2nd! 
  • Social Media Resources: Our social media resources include planning guides, sample posts, important hashtags, graphics and ways to connect with FMC throughout the week so we can share your posts to our network too. 
  • Advocacy Updates: FMC is always working to gain support for Farmers Markets at the national level. Check out the update from our Executive Director about the most relevant areas of work. 
  • Templates for emails, op-eds and press releases: Use these templates to make communicating with partners, patrons and politicians easy! You can easily edit our templates with specific information pertinent to your local area. 


This year, NFMW messaging will focus on community resilience and how market operators have supported their communities throughout the pandemic.

  • Farmers markets are essential.
    Farmers market operators have worked tirelessly throughout the pandemic to redesign operations and create robust safety plans to continue to serve their communities. The pandemic has made it clear that local food systems with short supply chains are resilient, and can respond and adapt quickly to change. 
  • Farmers markets serve as community hubs.
    Farmers markets foster direct relationships between community members and farmers which can work to create a more fair and sustainable food system. Farmers markets are a hub for connection and collective action around shared values.
  • The culture of farmers markets is changing.
    The demographic of farmers markets has not always reflected their local communities and some markets have not always created a space where everyone can feel welcome. Together, there are farmers market operators and community organizers paving the way to improve equity in the farmers market space. We fundamentally believe that farmers markets are for everyone and seek to support efforts to make farmers markets safe, inviting and accessible for all. 

In the next few weeks we’ll be featuring all the different ways farmers market operators can make the most of the toolkit and the momentum of National Farmers Market Week. We can’t wait to work with Farmers Markets across the country to make National Farmers Market Week a time to share the value of farmers markets everywhere. 

Download the toolkit!

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