Category: COVID-19

Advocacy Toolkit Walkthrough Webinar

Advocacy | FMC | Webinars

National Farmers Market Week is coming up and it is a fantastic opportunity for farmers markets to engage with elected officials and other policymakers in their local communities!

To make sure you have all the information you need to work with the materials, FMC’s Executive Director, Ben Feldman, walks us through our Advocacy Toolkit in this webinar recording. Farmers markets and other food organizations can serve as powerful agents of change in their communities and making your needs known through engagement with policymakers is essential.

Watch video here

Published June 03, 2022 Publisher Website

Token Guidelines

Market Signage | SNAP/EBT and Nutrition Programs

This simple, at-a-glance chart from Growing Hope’s Ypsilanti Farmers Markets shows vendors what products can be bought with what tokens, coupons, or other currencies. Each vendor has a laminated copy for quick reference to have at their booth.

Published October 05, 2021 Template

Example COVID19 Market Signage

COVID-19 | Market Signage

The Michigan Farmers Market Association has shared a set of simple, graphic posters in English, Spanish, and Arabic that show COVID-19 Safety guidelines. They are based on CDC guidelines could be used at other markets, though there may be additional local guidelines in your area, so consult your state and local authorities to verify that.

Published October 04, 2021 Template

2020 Farmers Market Summary

COVID-19 | Emergency Response | Evaluation | Impact Reports

In 2020, FMC piloted an annual report to highlight farmers market adaptations and trends in the era of COVID-19. These types of reports can be used to demonstrate a market’s flexibility and highlight its successes stemming from market innovations or other changes implemented by an organization in response to COVID to funders and other stakeholders.

This infographic-style report is modeled after the reporting design embedded in our Farmers Market Metrics software. Learn more about our Metrics program here.

The markets featured in this pilot include Metuchen Farmers Market in Metuchen, NJ, Columbia Farmers Market in Columbia, MO, and The Market at Pepper Place in Birmingham, AL. Please click on the images below to download**:

 

Countryside Food and Farms in Ohio developed a similar report which we feature here as well:

**Please credit the market(s) named and FMC for any images used.

 

Published April 16, 2021 Report

Top Ten Pandemic Silver Linings For Farmers’ Markets

COVID-19 | Emergency Response | Market Guidelines/Toolkits

List of ten positive outcomes within farmers market operations in the COVID era created by Napa Farmers Market.

Published March 26, 2021 Download Resource

Fundraising for Farmers Markets During Covid-19

COVID-19 | Customer base | Funding and Grants | Promotion, Outreach, and Special Events

On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.

Published February 24, 2021 Publisher Website Download Resource Presentation

Oregon Farmers Market Association 2020 Census Results

Anti-Racism Work | COVID-19 | Diversity, Equity, and Inclusion (DEI) | Evaluation | Impact Reports | Management and Operations | Partner Organizations | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs | State Association Development | State/Local Guidelines | Vendor Fees and Market Finances | Webinars

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.

Click the image below to watch a recording of the webinar.

Access the full presenter slides here.

Published February 19, 2021 Publisher Website Download Resource Impact Report or GraphicPresentationReportvideoWebinar

FMC Survey Questions – COVID-19 impacts Summer 2020

COVID-19 | Evaluation

Questions used in summer 2020 survey

Published December 08, 2020 Publisher Website Download Resource Survey

Iteration, innovation, and collaboration: Supporting farmers markets’ response to COVID-19

Advocacy | COVID-19

Commentary on COVID-19 and the Food System authored by the Farmers Market Coalition for the Journal of Agriculture, Food Systems, and Community Development

 

Published November 09, 2020 Publisher Website Download Resource Publication

The Boise Farmers Market Reinvents Itself

COVID-19 | Emergency Response

In response to the coronavirus pandemic, the Boise Farmers Market refines a drive-thru market to keep customers safe and local food flowing.

 

Published October 19, 2020 Publisher Website Download Resource video