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Category: Customer base
2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik
Marketshare guide to conducting a mystery shop
In February–April 2017, The New Hampshire
Department of Agriculture, Markets, & Food, University
of New Hampshire (UNH) Department of Natural
Resources & the Environment, UNH Cooperative
Extension, and the New Hampshire Farmers Market
Association conducted two surveys to obtain
information on people’s shopping experiences at, and
opinions and attitudes related to summer and winter
farmers markets in New Hampshire.
Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets
This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017.
Through this report we ask:
With so many market outlets, is the local foods marketplace saturated? Is there still room for direct markets to provide viable outlets for producers? What strategies can we employ to support and strengthen
Vermont’s direct markets?
This study examines responses from three focus groups and two online surveys of in state and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at direct markets.
A community approach to using a participatory action research method that employs photography and group dialogue as a means for marginalized
individuals to deepen their understanding of a community issue or
concern. The visual images and accompanying stories are the tools
used to reach policy- and decision-makers.
With funding from the USDA Food and Nutrition Service’s Farmers Market SNAP Support Grants (FMSSG), five market organizations employed focus groups in 2016 to refine their SNAP marketing strategy and uncover any remaining barriers for SNAP shoppers at farmers markets.This case study profiles those efforts and includes links to available resources and contact information.
Guide to counting shoppers using RMA or walkthrough methods.
Report from the Greater Rochester Farmers Market SNAP Collaborative on the findings of their 2016 focus group. The focus group of farmers market SNAP shoppers was convened to 1) better understand the current perceptions and behaviors of SNAP participants relating to using SNAP at the participating farmers markets and 2) to identify salient messages and mediums for an effective marketing campaign to increase SNAP utilization at farmers markets.
Application, survey and outreach materials for voucher program to benefit low-income shoppers. Working in conjunction with two area schools, 40 participants were identified to receive $80 in market vouchers, redeemable for market tokens. Documents available at Dropbox link. Grant proposal attached to this main submission.