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Category: Customer base
2022 Metrics List for Farmers Markets
List of metrics that FMC has operationalized for use by farmers markets
Creating-a-Farmers-Market-Living-Lab-Lessons-Learned-in-Growing-a-Farmers-Market
Fundraising for Farmers Markets During Covid-19
On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.
Farmers Market Metrics Resources
Find relevant collection and reporting resources for FMC’s Farmers Market Metrics program
Bean Poll (Weatherproof Dot Survey design)
Guide for using Bean Poll surveying method for surveying shoppers and/or vendors at market.
Indicators for FMLFPP Market Projects
2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik
Farmers Market Consumers in New Hampshire
In February–April 2017, The New Hampshire
Department of Agriculture, Markets, & Food, University
of New Hampshire (UNH) Department of Natural
Resources & the Environment, UNH Cooperative
Extension, and the New Hampshire Farmers Market
Association conducted two surveys to obtain
information on people’s shopping experiences at, and
opinions and attitudes related to summer and winter
farmers markets in New Hampshire.
Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets
This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017.
Through this report we ask:
With so many market outlets, is the local foods marketplace saturated? Is there still room for direct markets to provide viable outlets for producers? What strategies can we employ to support and strengthen
Vermont’s direct markets?
Consumer Insights to Support Messaging for Vermont Direct Markets
This study examines responses from three focus groups and two online surveys of in state and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at direct markets.
