Category: Customer base

Creating-a-Farmers-Market-Living-Lab-Lessons-Learned-in-Growing-a-Farmers-Market

Customer base | FMPP/LFPP | Impact Reports | SNAP/EBT and Nutrition Programs
Published July 27, 2021 Download Resource Topical guides

Fundraising for Farmers Markets During Covid-19

COVID-19 | Customer base | Funding and Grants | Promotion, Outreach, and Special Events

On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.

Published February 24, 2021 Publisher Website Download Resource Presentation

Farmers Market Metrics Resources

Customer base | Evaluation | FMC Evaluation Resources | Impact Reports | SNAP/EBT and Nutrition Programs

Find relevant collection and reporting resources for FMC’s Farmers Market Metrics program

Published February 23, 2021

Bean Poll (Weatherproof Dot Survey design)

Customer base

Guide for using Bean Poll surveying method for surveying shoppers and/or vendors at market.

Published November 18, 2020 Publisher Website Download Resource Topical guides

Indicators for FMLFPP Market Projects

Customer base | Funding and Grants | Impact Reports | Pricing

2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik

Published May 29, 2019 Publisher Website Download Resource Topical guides

Mystery Shop

Customer base

Marketshare guide to conducting a mystery shop

Published March 10, 2019 Download Resource Topical guides

Farmers Market Consumers in New Hampshire

Customer base | Evaluation

In February–April 2017, The New Hampshire
Department of Agriculture, Markets, & Food, University
of New Hampshire (UNH) Department of Natural
Resources & the Environment, UNH Cooperative
Extension, and the New Hampshire Farmers Market
Association conducted two surveys to obtain
information on people’s shopping experiences at, and
opinions and attitudes related to summer and winter
farmers markets in New Hampshire.

Published June 22, 2018 Publisher Website Download Resource Report

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

Customer base

This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017.
Through this report we ask:
With so many market outlets, is the local foods marketplace saturated? Is there still room for direct markets to provide viable outlets for producers? What strategies can we employ to support and strengthen
Vermont’s direct markets?

Published February 12, 2018 Publisher Website Download Resource Report

Consumer Insights to Support Messaging for Vermont Direct Markets

Customer base

This study examines responses from three focus groups and two online surveys of in state and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at direct markets.

Published January 02, 2018 Download Resource Publication

A PRACTICAL GUIDE TO PHOTOVOICE: SHARING PICTURES, TELLING STORIES AND CHANGING COMMUNITIES

Customer base

A community approach to using a participatory action research method that employs photography and group dialogue as a means for marginalized
individuals to deepen their understanding of a community issue or
concern. The visual images and accompanying stories are the tools
used to reach policy- and decision-makers.

Published May 29, 2017 Publisher Website Download Resource Publication