Category: Customer base

Indicators for FMLFPP Market Projects

Customer base | Funding and Grants | Impact Reports | Pricing

2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik

Published May 29, 2019 Publisher Website Download Resource Topical guides

Mystery Shop

Customer base

Marketshare guide to conducting a mystery shop

Published March 10, 2019 Download Resource Topical guides

Farmers Market Consumers in New Hampshire

Customer base | Evaluation

In February–April 2017, The New Hampshire
Department of Agriculture, Markets, & Food, University
of New Hampshire (UNH) Department of Natural
Resources & the Environment, UNH Cooperative
Extension, and the New Hampshire Farmers Market
Association conducted two surveys to obtain
information on people’s shopping experiences at, and
opinions and attitudes related to summer and winter
farmers markets in New Hampshire.

Published June 22, 2018 Publisher Website Download Resource Research Reports

Stagnant, Saturated, or Ready to Surge? Strategic Marketing Investments for Vermont’s Direct to Consumer Markets

Customer base

This report was commissioned by NOFA-VT to understand how current trends in food retailing and consumer values shape the opportunities and challenges for Vermont’s direct-to-consumer food marketers. The report is based on secondary research and interviews with 28 direct marketing stakeholders conducted from June– September 2017.
Through this report we ask:
With so many market outlets, is the local foods marketplace saturated? Is there still room for direct markets to provide viable outlets for producers? What strategies can we employ to support and strengthen
Vermont’s direct markets?

Published February 12, 2018 Publisher Website Download Resource Research Reports

Consumer Insights to Support Messaging for Vermont Direct Markets

Customer base

This study examines responses from three focus groups and two online surveys of in state and out-of-state food consumers in Vermont to determine the frequency, motivation, and barriers of shopping at direct markets.

Published January 02, 2018 Download Resource Publication


Customer base

A community approach to using a participatory action research method that employs photography and group dialogue as a means for marginalized
individuals to deepen their understanding of a community issue or
concern. The visual images and accompanying stories are the tools
used to reach policy- and decision-makers.

Published May 29, 2017 Publisher Website Download Resource Publication

Focusing on SNAP: Farmers Markets and Focus Group Outreach

Customer base

With funding from the USDA Food and Nutrition Service’s Farmers Market SNAP Support Grants (FMSSG), five market organizations employed focus groups in 2016 to refine their SNAP marketing strategy and uncover any remaining barriers for SNAP shoppers at farmers markets.This case study profiles those efforts and includes links to available resources and contact information.

Published February 20, 2017 Download Resource Topical guides


Customer base

Guide to counting shoppers using RMA or walkthrough methods.

Published February 08, 2017 Publisher Website Download Resource Publication

SNAP at the market: Focus Group Findings

Customer base

Report from the Greater Rochester Farmers Market SNAP Collaborative on the findings of their 2016 focus group. The focus group of farmers market SNAP shoppers was convened to 1) better understand the current perceptions and behaviors of SNAP participants relating to using SNAP at the participating farmers markets and 2) to identify salient messages and mediums for an effective marketing campaign to increase SNAP utilization at farmers markets.

Published October 24, 2016 Download Resource Publication

Market voucher program

Customer base

Application, survey and outreach materials for voucher program to benefit low-income shoppers. Working in conjunction with two area schools, 40 participants were identified to receive $80 in market vouchers, redeemable for market tokens. Documents available at Dropbox link. Grant proposal attached to this main submission.

Published July 02, 2015 Download Resource Form