Category: Farm Business and Marketing

Texas Produce Availability Chart

Farm Business and Marketing | Promotion, Outreach, and Special Events

Texas is one of the largest producers of fresh fruits and vegetables, so your choices are always endless. More than 60 commercial fruit and vegetable crops are grown in the Lone Star State — from apples to zucchini and everything in between. Experience fresh fruits and vegetables in the produce aisle of your neighborhood grocery store, farmers market, community supported agriculture farm (CSA) or pick-your-own farm. You’ll be amazed at the freshness and satisfaction of meals you prepare with produce fresh from a Texas farm near you. This handy guide will let you know when Texas produce is available. Look for the GO TEXAN mark to ensure you are getting locally grown Texas produce. For an online version of this chart and more information on Texas farmers markets, visit gotexan.org.

Texas Produce Availability Chart

Published March 24, 2017 Publisher Website Download Resource Promotional Material

Willimantic Farmers’ Market Business Planning Guide

Farm Business and Marketing

The Business Planning Guide was developed with the support of a USDA Farmers’ Market Promotion Program grant, GROW Windham and the Willimantic Farmers’ Market.
The business planning guide was developed by Joe Bonelli, an extension educator through the University of Connecticut. The guide is designed to help individuals interested in farming decide if it is right for them and to start their business.

Willimantic Farmers’ Market Business Planning Guide (PDF)

 

Published January 06, 2017 Publisher Website Download Resource Other

Organic Labeling at Farmers Markets

Farm Business and Marketing | Farm Inspection and Enforcement
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USDA

Organic Labeling at Farmers Markets (PDF)

Farmers markets and Community Supported Agriculture (CSA) operations are great places for customers interested in locally sourced products to find and purchase organic products. Many of these consumers appreciate knowing how and where the products that they purchase were grown, and the organic cer ca on status of the farmers.

Farmers and vendors who use the word “organic” to describe their products or prac ces in the marketplace must comply with the USDA organic regulations. The Organic Foods Production Act (OFPA) states that no person may affix a label to, or provide other marketing information concerning, an agricultural product if that label or information implies, directly or indirectly, that such product is produced and handled using organic methods, except in accordance with the OFPA.

Most farms and business that grow, handle, or process organic products must be certified. The only exception is for producers and handlers that sell less than $5,000 per year of organic products. These operations may choose to obtain certification but they are not required to do so. If you are uncertain if you need to be certified, see NOP’s brochure “Do I Need to Be Certified Organic?

Published June 28, 2016 State & Local Policy

Selling at Farmers Markets FAQ

Farm Business and Marketing | Management and Operations | Market Start-up and Development

This resource is part of the Washington State Farmers Market Management Toolkit (chapter 6), created for potential farmers and vendors in Washington State and serves as a great guide to anyone who considers selling at a farmers market.

Published December 03, 2014 Publisher Website Download Resource Topical guides

Guía para mejorar su puesto en el Mercado Agrícola

Farm Business and Marketing

booth guide spanish

Published October 31, 2014 Publisher Website Download Resource PublicationTopical guides

Farmers Market Vendor Booth Guide

Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events

booth guideDownload this resource for checklists and tips on creating the best farmers market booth.

Published October 31, 2014 Publisher Website Download Resource PublicationTopical guides

Your Edge in a Changing Marketplace: Thinking like a Retailer

Customer base | Farm Business and Marketing | Promotion, Outreach, and Special Events

Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special.  This session will offer a variety of strategies to help put your market in the spotlight and grow customer loyalty to keep you on the cutting edge of the changing local food landscape.

Co-hosted with the Pennsylvania Association for Sustainable Agriculture

Presenter: Eric Barrett, Ohio State University Extension
Moderator: Brian Moyer, Penn State University Extension

Webinar Resources (pdf)
Webinar Slidedeck (pdf)

Published March 21, 2014 Download Resource Presentationvideo

Beyond the Brand: Marketing your Mission for Improved Fundraising and Community Support

Farm Business and Marketing | Promotion, Outreach, and Special Events

Is your market stuck in a fundraising rut?  Are you great at talking about why the market matters but not so good at explaining the role of your organization in making it happen? In this webinar, we learn about why and how to spend less energy promoting the market as just a great place to shop and more energy marketing your mission.  A ‘Friends of the Market’ organization or program can help communicate the work that makes a market possible, but even small adjustments to a market web site, newsletter, social media and market info booth can help you generate more donations, sponsorships, and volunteers.  FMC board member, Copper Alvarez, shares the example of the Big River Economic & Agricultural Development Alliance’s successful TableTops fundraiser, which has generated a total of $270,000 in unrestricted revenue.

Presenters:

Beyond the Brand Resources (pdf)
Beyond the Brand Slidedeck (pdf)

 

Published February 21, 2014 Presentation

West Virginia Farmers Market Regulations

Farm Business and Marketing | Food Safety and Handling | Public Policies

The Farmers Market Vendor Guide was developed to provide standards, guidelines and consistent information for farmers, food vendors and sanitarians to provide fresh, safe and quality food to the consumer. The Farmers Market Vendor Guide offers advice on food items that may be sold and conditions that must be met at the point of sale. The Farmers Market Vendor Guide represents a collaborative effort of the West Virginia Departments of Health and Human Resources (WVDHHR), Agriculture (WVDA), the Farmers Market Association and other members of the Food Safety and Food Defense Task Force.

Published December 04, 2013 Download Resource PublicationState & Local Policy

The Art & Science of Farmers Market Display

Farm Business and Marketing

Having a great product is important, but only if you can successfully attract customers to ‘try and buy’. In this publication we review some basic tips for arranging your space, display strategies that work, and a few other marketing tactics that will signal customers you are open for business.

Published December 01, 2013 Publisher Website Download Resource Newsletter, Article/Story