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Category: Farm Business and Marketing
The Business Planning Guide was developed with the support of a USDA Farmers’ Market Promotion Program grant, GROW Windham and the Willimantic Farmers’ Market.
The business planning guide was developed by Joe Bonelli, an extension educator through the University of Connecticut. The guide is designed to help individuals interested in farming decide if it is right for them and to start their business.
Farmers markets and Community Supported Agriculture (CSA) operations are great places for customers interested in locally sourced products to find and purchase organic products. Many of these consumers appreciate knowing how and where the products that they purchase were grown, and the organic cer ca on status of the farmers.
Farmers and vendors who use the word “organic” to describe their products or prac ces in the marketplace must comply with the USDA organic regulations. The Organic Foods Production Act (OFPA) states that no person may affix a label to, or provide other marketing information concerning, an agricultural product if that label or information implies, directly or indirectly, that such product is produced and handled using organic methods, except in accordance with the OFPA.
Most farms and business that grow, handle, or process organic products must be certified. The only exception is for producers and handlers that sell less than $5,000 per year of organic products. These operations may choose to obtain certification but they are not required to do so. If you are uncertain if you need to be certified, see NOP’s brochure “Do I Need to Be Certified Organic?”
This resource is part of the Washington State Farmers Market Management Toolkit (chapter 6), created for potential farmers and vendors in Washington State and serves as a great guide to anyone who considers selling at a farmers market.
Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special. This session will offer a variety of strategies to help put your market in the spotlight and grow customer loyalty to keep you on the cutting edge of the changing local food landscape.
Co-hosted with the Pennsylvania Association for Sustainable Agriculture
Is your market stuck in a fundraising rut? Are you great at talking about why the market matters but not so good at explaining the role of your organization in making it happen? In this webinar, we learn about why and how to spend less energy promoting the market as just a great place to shop and more energy marketing your mission. A ‘Friends of the Market’ organization or program can help communicate the work that makes a market possible, but even small adjustments to a market web site, newsletter, social media and market info booth can help you generate more donations, sponsorships, and volunteers. FMC board member, Copper Alvarez, shares the example of the Big River Economic & Agricultural Development Alliance’s successful TableTops fundraiser, which has generated a total of $270,000 in unrestricted revenue.
- Copper Alvarez, Executive Director, Big River Economic & Agricultural Development Alliance
- Pam Knights, Pam Knights Consulting
- Moderator: Colleen Newvine, Newvine Growing
The Farmers Market Vendor Guide was developed to provide standards, guidelines and consistent information for farmers, food vendors and sanitarians to provide fresh, safe and quality food to the consumer. The Farmers Market Vendor Guide offers advice on food items that may be sold and conditions that must be met at the point of sale. The Farmers Market Vendor Guide represents a collaborative effort of the West Virginia Departments of Health and Human Resources (WVDHHR), Agriculture (WVDA), the Farmers Market Association and other members of the Food Safety and Food Defense Task Force.
Having a great product is important, but only if you can successfully attract customers to ‘try and buy’. In this publication we review some basic tips for arranging your space, display strategies that work, and a few other marketing tactics that will signal customers you are open for business.
Report detailing research done in Spring 2005 and Fall 2009 to explore differences based on psychographic and behavioral characteristics of farmers’ market consumers. Data analysis showed that four clusters were formed: Recreational (42%), Minimalists (27%), Enthusiasts (23%) and Time-challenged (8%). Each cluster had a unique set of preferences based on farmers’ market attributes ranging from overall convenience of the shopping trip to the presence of nearby stores. Differences in consumer segments suggest that farmers’ market managers can develop specific marketing messages toward each segment.