Category: Farm Business and Marketing

Starting a Value Added Food Business

Farm Business and Marketing | Food Safety and Handling

A guidebook from the New Entry Sustainable Farming Project that walks you through the entire process of making value-added products and selling them at market. The guide begins with steps on how to register your business, then how to safely prepare and pickle foods, and concludes with selling value-added products at markets.

Published November 10, 2013 Publisher Website Download Resource PublicationTopical guides

Marketing Tips for Farmers

Farm Business and Marketing

Five basic tips offered by the New Mexico Farmers’ Marketing Association that all vendors can follow to boost sales.

Published November 10, 2013 Publisher Website Download Resource Topical guides

Selling Strategies for Local Food Producers

Farm Business and Marketing

How you present yourself and interact with customers can have a big impact on market sales. This guide provides advice on how vendors can present themselves, their products, and engage the customer to boost sales, with some great tips on nonverbal communication.

Published November 10, 2013 Publisher Website Download Resource PublicationTopical guides

Plain Language Guide to Selling at Farmers Markets

Farm Business and Marketing

This document provides information for new farmers on how to choose a farmers market, sell at a farmers market, design a market stand, set prices, and sell products. The discussion of the concepts in the document is relatively basic but because the document uses “plain language” it should be more accessible to an audience that has difficulty reading English.

Published November 10, 2013 Publisher Website Download Resource PublicationTopical guides

Tips for First Fime Vendors at the Portland Farmers Market

Farm Business and Marketing | Rules and Vendor Applications

This excerpt from the Portland Farmers Market vendor policy guidebook includes some good tips for producers new to farmers makets, and may serve as a good template for other markets to offer guidance to new vendors.

Published November 09, 2013 Publisher Website Download Resource Market PolicyTopical guides

Getting Started with Farmers Markets

Farm Business and Marketing

This guide walks a producer through the through process of beginning to sell at farmers markets, showing how other farmers have worked to make their farms profitable by selling some or all of their products at markets. Producers can learn from their experiences about setting prices or choosing marketing strategy to decide whether markets are right for them.

Published November 08, 2013 Publisher Website Download Resource PublicationTopical guides

Selling the Whole Truckload

Farm Business and Marketing

A quick guide developed by Gail Hayden of California Farmers’ Market Association for farmers to market their products which includes strategies to increase sales, stall merchandising, and the basics of customer service.

Published November 08, 2013 Publisher Website Download Resource Topical guides

Pricing Product Worksheet

Farm Business and Marketing

This five page worksheet from the University of Florida walks producers through a pricing exercise, with steps on recordkeeping and calculating costs for annual and perennial crops.

Published November 08, 2013 Publisher Website Download Resource Form

Vendor Evaluation Form

Evaluation | Farm Business and Marketing | Farm Inspection and Enforcement | Management and Operations

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.

Published November 08, 2013 Publisher Website Download Resource Annual Member SurveyForm

Vendor Concern Form

Farm Business and Marketing | Farm Inspection and Enforcement | Management and Operations | Rules and Vendor Applications

A form created by the Portland Farmers Market for vendors their concerns about market operations, vendor policies, or other vendors’ compliance with market rules. Requires vendors to specifically reference the market policy clause with which they have a concern.

Published November 07, 2013 Publisher Website Download Resource FormMarket Policy