Category: Farm Business and Marketing

Markets as Business Incubators: Strategies to Grow Your Vendor Base

Farm Business and Marketing | Management and Operations

Markets are constantly building relationships with partners to bridge to different communities, and they can also use the same skills and outreach strategies to re-engage and to add more vendors to the market itself. As obvious as it is that vendors go to markets to make money, there are strategies that can add value to your market so that vendors stay until they get to their economic comfort level.

This FMC member webinar was led by advocates for farmers and those markets using different “incentives” to build vendor relationships, and moderated by Darlene Wolnik, Independent Trainer and Researcher with Helping Public Markets Grow.

  • Young Kim, Executive Director of Fondy Food Center in Milwaukee, WI shares how his organization works to assist immigrant farmers to use the market fully and how they work to find ways to add new skills and resources for those farmers.
  • Peter Marks is Program Director of the Local Food and Farm Campaign for Appalachian Sustainable Agriculture Project, or ASAP, where his responsibilities include guiding ASAP’s local food marketing efforts, producing the Local Food Guide, and training farmers in marketing and business planning. Peter staffs the Mountain Tailgate Market Association, a group of 22 farmers’ markets in 8 counties. He worked with a group of farmers to launch the Asheville City Market, run by ASAP since 2008.

Published November 04, 2013 Publisher Website Presentation

Recruiting Vendors for a Farmers Market

Farm Business and Marketing | Management and Operations | Rules and Vendor Applications

The Wallace Center created this 20 page guide to assist farmers market organizers in recruiting producers. While compact, this guide has plenty of useful information about planning, working with farmers, and communicating with community partners.

Published November 04, 2013 Publisher Website Download Resource PublicationTopical guides

Food Stamps and Farmers, It’s a Win-Win. Farmers’ Toolkit for Accepting Electronic Food Stamps

Farm Business and Marketing | SNAP/EBT and Nutrition Programs

This toolkit provides information and resources for farmers and farmers markets to accept EBT benefits. It provides information specific to Maine, but can be very helpful as an overall guide for anyone looking for resources to accept EBT benefits.

Published November 04, 2013 Publisher Website Download Resource Topical guides

Hand Washing and Food Sampling Requirements, Guidelines, and Procedures

Farm Business and Marketing | Farm Inspection and Enforcement | Food Safety and Handling | Management and Operations

A guide for the requirements, guidelines, and procedures for proper hand washing and food sampling at Marin Farmers Markets with pictures of proper set-ups.

Published November 02, 2013 Publisher Website Download Resource Market Policy

Suggested Sampling Guidelines (New Mexico)

Farm Business and Marketing | Farm Inspection and Enforcement | Food Safety and Handling | Insurance, Liability, and Licensing

Suggested step-by-step guidelines developed by the New Mexico Farmers Marketing Association to support the direct marketing of agricultural products through open-air farmers’ markets in New Mexico, as well as to protect the health and safety of the consumer.

Published November 02, 2013 Download Resource Market PolicyState & Local Policy

Food Safety at Farmers Markets: Information and Guidelines (Oregon)

Farm Business and Marketing | Farm Inspection and Enforcement | Food Safety and Handling

A guide to the minimum requirements for food safety as they pertain to farmers markets in Oregon. This resource, although specific to Oregon, can be used as a guide for other states to develop their own, based on the food safety requirements of their state.

Published November 02, 2013 Publisher Website Download Resource State & Local Policy

The Farmer’s Legal Guide to Producer Marketing Associations

Farm Business and Marketing

This book from the National Agricultural Law Center at the University of Arkansas looks at some of the issues raised when farmers decide to work together. The book is focused on legal issues, yet it also looks at some of the business fundamentals and marketing issues farmers need to consider as they approach a producer marketing association

Published November 02, 2013 Publisher Website Download Resource

Risk, Liability. and Insurance for Direct Marketers

Farm Business and Marketing | Insurance, Liability, and Licensing

A fact sheet targeted at farmers who market their products directly to consumers, providing guidance on risk management, liability, and developing an insurance program to meet the direct marketer’s needs. Although the document focuses on Wisconsin, it provides an overview of issues that any direct marketer should consider.

Published November 02, 2013 Publisher Website Download Resource Topical guides

Greenbelt Farmers Market Application and Agreement Form

Farm Business and Marketing | Farm Inspection and Enforcement | Management and Operations | Rules and Vendor Applications

This packet contains a letter, checklist and application form, including a product availability chart and agreement. The Greenbelt Farmers Market is a producer-only market and 501(c)(3) located in Greenbelt, Maryland.

Published October 28, 2013 Publisher Website Download Resource Application FormMarket Policy

Grower Survey

Farm Business and Marketing | Market Start-up and Development

A sample survey to assess growers’ interest in participating in a new market.

Published October 21, 2013 Publisher Website Download Resource Survey