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Category: FMC Evaluation Resources

FMPP Report: Promoting Farmers Market Impacts

Communities of Practice | Evaluation | Farmers Market Coalition Resources | FMC Evaluation Resources | State Association Development

Over a three-year period, the project Promoting Farmers Markets Impacts: Building Local and State Level Capacity for Data helped increase the capacity of five state farmers market associations to develop data-driven National Farmers Market Week promotion campaigns with the goal of improving attendance at markets in these states and to help create and test a new set of standardized data collection tools and resources to aid markets in building or updating market-level evaluation plans. Through this project, FMC built a new comprehensive resource library and website centered on farmers market evaluation which includes a “quick start” market evaluation tool; step-by-step guides to plan, collect, track, analyze, and share data related to markets; and a bank of survey questions and associated data collection tools. In the future, FMC hopes to use these tools to collect additional market data at the national level which will be accessible to all stakeholders (including market operators, farmers, ranchers, and consumers), enabling the sector to better respond to future challenges and opportunities. Coupled with technical assistance and evaluation training, tool/software comparisons, public data, and enhancements to FMC’s National Farmers Market Week (NFMW) Toolkit, FMC is helping market operators and state associations promote markets to stakeholders and increase shopper and vendor participation.

Read a summary of the 2021 FMPP activities and outcomes in the report attached.

Logos of six farmers market organizations, including Farmers Market Coalition, Illinois and Minnesota Farmers Market Associations, Alaska Farmers Markets, Colorado Farmers Market Association, and Northeast Organic Farming Association of Vermont.

Published March 31, 2026 Download Resource

Fact Sheet for Market Partners/Social Media Ad Project

Farmers Market Coalition Resources | FM Evaluation Website Tools | FMC Evaluation Resources | Social Media Ad Project
Published July 16, 2025 Download Resource Topical guides

Creating a Culture of Data Collection and Use for Ohio Farmers Markets

FMC Evaluation Resources

2022 Presentation at OEFFA Conference: The Ohio State University, Ohio Farmers Market Network, Farmers Market Coalition

Published March 07, 2023 Download Resource Presentation

2022 Metrics List for Farmers Markets

Customer base | Evaluation | FMC Evaluation Resources | Impact Reports

List of metrics that FMC has operationalized for use by farmers markets

Published February 23, 2023 Publisher Website Download Resource Impact Report or Graphic

General Tips on FMLFPP Grant Writing

FMC Evaluation Resources | FMPP/LFPP

Quick Tips on some sections of the FMPP grant

Published May 17, 2021 Download Resource Topical guides

Data Collection Comfort Among Farmers Market Operators

Evaluation | FMC Evaluation Resources | Market Start-up and Development | State Association Development

Analysis of the level of comfort among farmers market operators for data collection

Published April 30, 2021 Download Resource Publication

Farmers Market Metrics Resources

Customer base | Evaluation | FMC Evaluation Resources | Impact Reports | SNAP/EBT and Nutrition Programs

Find relevant collection and reporting resources for FMC’s Farmers Market Metrics program

Published February 23, 2021

Market Vendor Sales Slip

FMC Evaluation Resources
Published February 23, 2021 Download Resource Template