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With National Farmers Market Week fast approaching, the FMC Communications team guides you through the new toolkit and provides tips on how to prepare for this exciting annual celebration of all things farmers markets!
National Farmers Market Week is coming up and it is a fantastic opportunity for farmers markets to engage with elected officials and other policymakers in their local communities!
To make sure you have all the information you need to work with the materials, FMC’s Executive Director, Ben Feldman, walks us through our Advocacy Toolkit in this webinar recording. Farmers markets and other food organizations can serve as powerful agents of change in their communities and making your needs known through engagement with policymakers is essential.
Thinking about getting your farm or market SNAP authorized? We’ve got you covered. Join FMC’s team for a brief overview on authorization and overall market preparations.
Are you looking to expand SNAP incentives to your CSA program? Check out this Q&A session and learn how the experts applied SNAP incentives in their CSA program making their food more accessible.
The presenters shared their experiences and challenges faced when including SNAP incentives in their CSA program. In this Q&A session, they discussed how one can create or expand their own CSA program in their location.
This webinar was a collaboration between Farmers Market Coalition and FairShare CSA Coalition in partnership with the Nutrition Incentive Hub.
- Carrie Sedlak, FairShare CSA Coalition
- Liv Froelich, FairShare CSA Coalition
In this presentation, experienced FMPP grantee and reviewer Kelly Crane (Executive Director of Oregon Farmers Market Association) provides a step-by-step review of the FMPP evaluation criteria and scoring matrix, generally discussing each section and ending with Q&A.
Presentation slides (including speaker notes)
FMPP RFA (evaluation criteria detailed on pgs 27-29)
It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone!
Good photos are the foundation of a dynamic and vibrant farmers market social media. Even the liveliest market can look stagnant if the photos don’t capture the energy of the market. On the other hand, a bright and animated photo can capture the spirit of the farmers market and be your best tool for marketing and promotion.
Join fellow farmers market operators from across the country as they share their experience taking and sourcing photos from their community and using photos as part of a strategic social media presence. They’ll offer their expertise and show you how they source their photos, how they fit taking photos into their limited staff time, and what goes behind using photos to tell their market story and make their social media look like #goals.
Local Food and Local Solutions: Advocating for No-Cost Wireless SNAP Equipment at Farm Direct Outlets
Is the cost of wireless EBT equipment and service a barrier for farmers markets and farms in your state? State SNAP processing contracts could provide a solution.
Join Kate Fitzgerald as she shares expertise on tailoring no-cost EBT equipment options in state SNAP contracts to the needs of farm direct outlets.
This webinar, provided by Farmers Market Coalition, on behalf of the Nutrition Incentive Hub, provides an overview of:
- The role of SNAP processing companies and how states contract with them
- Wireless EBT-processing equipment and service options in various states
- How to communicate effectively with the appropriate people in your state
- How organizations can provide an effective connection between farmers markets and state agencies
This webinar was held on January 20, 2021 by FMC Communications Staff.
Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!
Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.
Access the slides here: PDF of Slides
Access the full recording here: Zoom Recording
The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.
Do you have questions about this webinar? Email firstname.lastname@example.org.
Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets.
Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have grown in popularity over the years. Although they originated in farmers markets, today nutrition incentives have expanded to reach several food outlets, including farm stands, CSAs, co-ops, and grocery stores. Throughout this expansion, administrators have discovered that there is no “one size fits all” approach.
This webinar will discuss how nutrition incentive practitioners can adapt and shift their programs to meet the unique needs of different types of food outlets. Statewide and regional organizations that expanded their nutrition incentive program from farm direct outlets to brick and mortar outlets (or vice versa) will discuss their rationale for this shift and how they adapted their program accordingly. They will share the lessons they learned along the way, including tips on marketing, capacity support, and outlet funding requirements.
Attendees will learn:
- Important considerations when shifting an existing nutrition incentive model to a new type of food outlet
- The challenges faced when making the expansion between farm direct and brick and mortar outlets
- The benefits of running incentive programs in both farm direct and brick and mortar outlets
Whether your organization is already preparing to implement a nutrition incentive program in a new type of outlet, or you’re simply interested in learning about the difference between how incentive programs work at farm direct and brick and mortar sites, this webinar will offer you insight into how you can successfully match the market.
Click the image below for the recording of the webinar
Thinking Inside the Box – Making Healthy Food Accessible with Curbside/Drive-Thru (Contactless) Models at Farmers Markets During COVID-19
Farmers Market Leaders! Remember when everyone was talking about alternative delivery models and how to reduce contact at farmers markets? Let’s bring that conversation back!
Are you interested in learning to operate a curbside/drive-thru (contactless) model at your market? COVID-19 has impacted almost every aspect of farmers’ market operations. From wearing masks to social distancing, keeping shoppers and vendors safe has created new opportunities for innovation.
“Box programs” or curbside/drive-thru models have popped up across the nation to provide small and mid-sized farmers with an additional opportunity to sell their products and continuing to elevate farmers markets and make healthy food accessible to communities.
Largely due to the COVID-19 pandemic, farmers market customers – including those in COVID-19 high-risk groups – are looking for lower-touch options.
In this webinar, market operators using this model will present on:
How to run a curbside/drive-thru (contactless) model in a farmers’ market, including offering SNAP/EBT payment and nutrition incentives (the match provided on SNAP benefits).
Participants will also get knowledge on best practices for:
Logistics and operations
Securing funding and staffing/volunteers
Compliance with COVID-19 health and safety guidelines
Attendees will leave this webinar feeling inspired and supported to run your own box program, or with a better understanding of how viable the program may be for your market.
Click the image below for the recording of the webinar.
Access presentation slides here.
Min: 09:55 Land Acknowledgement/ Essential Workers Acknowledgement
Min: 18:00 About the Nutrition Hub
Min: 19:30 Presenter line-up
Min: 20:40 Presenter #1, Cristina Berthelot, Crescent City Farmers Market, New Orleans, LA
Min: 35:32 Presenter #2, Angie Warkentin, Visalia Farmers Marker Åssociation, Visalia, CA
Min: 51:48 Presenter #3, Megan Kenney, North Coast Growers Åssociation, Arcata, CA
Min: 1:06:05 Presenter #4, Ruth Arhelger, Rochester Farmers Market, Rochester, MN
Min: 1:18:37 Presenter Q and A