Category: FMC

Local Food and Local Solutions: Advocating for No-Cost Wireless SNAP Equipment at Farm Direct Outlets

FMC | SNAP/EBT and Nutrition Programs | State Association Development | Webinars

Is the cost of wireless EBT equipment and service a barrier for farmers markets and farms in your state? State SNAP processing contracts could provide a solution.

Join Kate Fitzgerald as she shares expertise on tailoring no-cost EBT equipment options in state SNAP contracts to the needs of farm direct outlets.

This webinar, provided by Farmers Market Coalition, on behalf of the Nutrition Incentive Hub, provides an overview of:

  • The role of SNAP processing companies and how states contract with them
  • Wireless EBT-processing equipment and service options in various states
  • How to communicate effectively with the appropriate people in your state
  • How organizations can provide an effective connection between farmers markets and state agencies

Presentations slides

Published March 11, 2021

Graphic Design for Non-Designers Webinar

FMC | Promotion, Outreach, and Special Events | Webinars

This webinar was held on January 20, 2021 by FMC Communications Staff.

Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!

Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.

Access the slides here: PDF of Slides

Access the full recording here: Zoom Recording

The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.

Do you have questions about this webinar? Email hannah@farmersmarketcoalition.org.

Published January 21, 2021 Webinar

Match the Market: Adapting Nutrition Incentives to Various Food Outlets

FMC | Management and Operations | Partner Organizations | SNAP/EBT and Nutrition Programs | Webinars

Meet the Presenters

Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets.

Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have grown in popularity over the years. Although they originated in farmers markets, today nutrition incentives have expanded to reach several food outlets, including farm stands, CSAs, co-ops, and grocery stores. Throughout this expansion, administrators have discovered that there is no “one size fits all” approach.

This webinar will discuss how nutrition incentive practitioners can adapt and shift their programs to meet the unique needs of different types of food outlets. Statewide and regional organizations that expanded their nutrition incentive program from farm direct outlets to brick and mortar outlets (or vice versa) will discuss their rationale for this shift and how they adapted their program accordingly.  They will share the lessons they learned along the way, including tips on marketing, capacity support, and outlet funding requirements.

Attendees will learn:

  • Important considerations when shifting an existing nutrition incentive model to a new type of food outlet
  • The challenges faced when making the expansion between farm direct and brick and mortar outlets
  • The benefits of running incentive programs in both farm direct and brick and mortar outlets

Whether your organization is already preparing to implement a nutrition incentive program in a new type of outlet, or you’re simply interested in learning about the difference between how incentive programs work at farm direct and brick and mortar sites, this webinar will offer you insight into how you can successfully match the market.

Click the image below for the recording of the webinar

Access presentation slides here
Webinar Q and A

Published November 02, 2020

Thinking Inside the Box – Making Healthy Food Accessible with Curbside/Drive-Thru (Contactless) Models at Farmers Markets During COVID-19

COVID-19 | FMC | SNAP/EBT and Nutrition Programs | Webinars

Presenters

Farmers Market Leaders! Remember when everyone was talking about alternative delivery models and how to reduce contact at farmers markets? Let’s bring that conversation back!

Are you interested in learning to operate a curbside/drive-thru (contactless) model at your market? COVID-19 has impacted almost every aspect of farmers’ market operations. From wearing masks to social distancing, keeping shoppers and vendors safe has created new opportunities for innovation.

“Box programs” or curbside/drive-thru models have popped up across the nation to provide small and mid-sized farmers with an additional opportunity to sell their products and continuing to elevate farmers markets and make healthy food accessible to communities.

Largely due to the COVID-19 pandemic, farmers market customers – including those in COVID-19 high-risk groups – are looking for lower-touch options.

In this webinar, market operators using this model will present on:

How to run a curbside/drive-thru (contactless) model in a farmers’ market, including offering SNAP/EBT payment and nutrition incentives (the match provided on SNAP benefits).

Participants will also get knowledge on best practices for:
Logistics and operations
Securing funding and staffing/volunteers
Compliance with COVID-19 health and safety guidelines

Attendees will leave this webinar feeling inspired and supported to run your own box program, or with a better understanding of how viable the program may be for your market.

Click the image below for the recording of the webinar.

Access presentation slides here.
Webinar Q&A
Min: 09:55 Land Acknowledgement/ Essential Workers Acknowledgement
Min: 18:00 About the Nutrition Hub
Min: 19:30 Presenter line-up
Min: 20:40 Presenter #1, Cristina Berthelot, Crescent City Farmers Market, New Orleans, LA
Min: 35:32 Presenter #2, Angie Warkentin, Visalia Farmers Marker Åssociation, Visalia, CA
Min: 51:48 Presenter #3, Megan Kenney, North Coast Growers Åssociation, Arcata, CA
Min: 1:06:05 Presenter #4, Ruth Arhelger, Rochester Farmers Market, Rochester, MN
Min: 1:18:37 Presenter Q and A

Published September 09, 2020 Webinar

Webinar: Raise Money and Build Community with Engaging Online Fundraising

FMC | Funding and Grants | Market Start-up and Development | Webinars

July 29. 2020

Presentation slides

Panelists:
Caroline Fiore, Farm Aid Development Manager
Nora Chovanec, Texas Farmers Market Deputy Director

In this webinar host by the Farmers Market Coalition, Caroline Fiore, Development Manager at Farm Aid, will guide market leaders on a variety of techniques and strategies for online fundraising, including hosting effective and engaging online events. Community members are looking for ways to support local food systems and the essential services of farmers markets. Implementing online fundraising events and campaigns can be a great way to fund additional costs of PPE, market staff, and strengthen the financial sustainability of your market.

Participants will learn how they can engage with donors in their community, increase funding for their markets, and make giving online fun for everyone!

We’ll also be joined by Nora Chovanec of Texas Farmers Market, who will share her experience running a successful online fundraising campaign to cover increasing costs during the pandemic.

Market operators will leave the workshop with an understanding of how to raise funds to support their markets via a variety of online methods–just in time for National Farmers Market Week! The presentation will wrap up with an open discussion and Q&A.

Watch the Recording

Published July 29, 2020 Download Resource Webinar

WEBINAR: Attract Food Vendor Sales and Set Safety Expectations with an Easy to Build Social Media Plan

FMC | Promotion, Outreach, and Special Events | Webinars

In this webinar, Heidi Anderson from theFarmBoard will teaches market managers and leaders how to use a values based marketing strategy to attract market customers who visit more and spend more while honoring pandemic market modifications and safety precautions. Participants will be guided through a social media plan with a full set of customizable example posts.

Market operators will leave the workshop with an understanding of how to quickly customize the example plan to complete a full content calendar.  The presentation will wrap up with an open Q&A session.

Watch the recording

Download the accompanying resources

Published July 28, 2020 Webinar

Strength in Numbers: Leveraging Data and Technology for Nutrition Incentive Programs

Evaluation | FMC | Funding and Grants | SNAP/EBT and Nutrition Programs | Webinars

Presenter: Alysa Moore: Wholesome Wave Georgia

Do you want to use data to impress funders and show the impact of your region’s nutrition incentive program? Maybe you love the IDEA of data but don’t have an excess amount of time, effort, and money to pour into new data management systems. 

Collecting, storing, and analyzing quality data for nutrition incentive programs is a daunting initiative for many organizations, especially organizations that lack the time, money, and people power to do it well. Data doesn’t have to be intimidating! 

In this webinar, attendees will learn how one small nonprofit approaches data management using low-cost technology that simplifies collection and analysis of nutrition incentive program data. 

Wholesome Wave Georgia (WWG) is a small nonprofit that has been administering nutrition incentive programs in Georgia since 2009. In this webinar, WWG’s Program Manager, Alysa Moore will share how they’ve transitioned nutrition incentive data collection from cumbersome spreadsheets to an online, user-friendly database. Their use of new, low-cost software and tools has simplified program management and reporting for their small staff and the farmers markets, farms, and grocery outlets they work with. Learn how your organization can do the same. 

Attendees will learn why there is a need to move beyond spreadsheets, what tools and databases may be useful to program administrators and questions to ask when looking at data management solutions. Alysa will also walk through examples of how WWG uses Salesforce to manage data for several of their programs.

Click the image below for recording of the webinar.

Presentations and Q&A can be found here:

Published July 15, 2020 Webinar

Growing Your Grassroots: Employing Local Community Leaders for SNAP & Incentive Outreach

Diversity, Equity, and Inclusion (DEI) | FMC | Promotion, Outreach, and Special Events | SNAP/EBT and Nutrition Programs | Webinars

Presenter: Food Navigator and Fresh Link Ambassador programs

Interested in engaging community members with outreach, promotion, and education for your market’s nutrition incentive program? Experts will present on two different community outreach programs: FreshLink Ambassadors and Food Navigators that employ community members to spread the word about how to access fresh, healthy, locally grown food. 

FreshLink

FreshLink Ambassadors is a peer-to-peer marketing and outreach approach to spread the word about farmers’ markets to support the use of SNAP and nutrition incentives. Developed and evaluated through community-engaged research at Case Western Reserve University, Prevention Research Center for Healthy Neighborhoods in Cleveland, Ohio, the FreshLink Ambassador approach leverages social connections, trustworthiness, and capacity of community champions who raise awareness about and build social connections to farmers’ markets located in their neighborhoods. The FreshLink Ambassador Technical Assistance team now seeks to share learnings with individuals, organizations and communities interested in implementing this approach in their local context.  

Participants in this webinar can expect the following:

  • Learn more about the core components of the FreshLink Ambassador approach.
  • Understand the impact FreshLink Ambassadors has on individuals, communities, and farmers’ markets.
  • Hear testimonials from a former FreshLink Ambassador and Farmers’ Market Manager about their experiences and the benefits of this peer-to-peer outreach approach.

Food Navigators

The Michigan Farmers Market Association in collaboration with the Michigan Fitness Foundation created the Food Navigator program which operates in farmers markets that accept food assistance benefits and are located in underserved communities. Food Navigators work to increase access to fresh, affordable food and help shoppers eat healthy.

Click the image below for recording of the webinar.

Presentations and FAQ can be found here:

 

Published June 05, 2020

Farmers Market-Tested Sales Platforms for Shopper Pre-Orders Webinar

COVID-19 | Emergency Response | FMC | Management and Operations | Webinars

This webinar focused on market-level platforms (either a sales platform or through listing vendor sites on the market website) that allow shoppers to place pre-orders to then be picked up at either a drive-through or walk-through market where vendors are required to be on-site to hand off their goods. (In some cases, these markets may also be allowing sales for some walk-in customers and may also be handling SNAP sales at their booth.)

Market leaders who have been using systems using platforms such as Google Forms, Local Food Marketplace, LocalLine, SquareSpace, What’s Good among others will be presenting.

Panelists:

Darlene Wolnik
Training and Technical Assistance Director
Farmers Market Coalition

Ben Feldman
Executive Director
Farmers Market Coalition

Nelson Li
Market Manager
Metuchen Farmers Market, NJ

Erin Molnar
Director of Local Food Program
Countryside, OH

Rachel Beyer
Local Food Coordinator
City of Blooimington, IN

Leigh Sloss-Corra
Director of The Market at Pepper Place,  Birmingham, AL

Martha Archer
Executive Director of Mill City Farmers Market Minneapolis, MN

Jackie Hammond-Williams
Market Manager
Oregon City Farmers Market, OR

Watch the full recording online.

Q&A

Presentations

Published April 30, 2020 Download Resource Webinar

BYOD: The 2020 FNS EBT Equipment Grant Program

FMC | Webinars

Presenter: Amy Crone , Kate Fitzgerald, Eileen Emory

*BYOD stands for Bring Your Own Device which is the system that this round of grants will feature 

Did you know the USDA has an EBT Equipment Grant for farmers and farmers markets? The National Association of Farmers Market Nutrition Programs received this grant in October of 2019. Through their MarketLink program, they offer farm direct outlets an opportunity to accept SNAP/EBT, debit, and credit card payments from customers via wireless technology. Join us for this webinar as they discuss how to sign up to accept EBT at your site. Before registering, please review MarketLink’s FAQs and add in additional questions you have when you register.

This webinar also covered states who offer no-cost EBT machine programs.

Click the image below for recording of the webinar. You will have to enter your information to access:

Presentations and FAQ can be found here:

 

Published April 23, 2020 Download Resource