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Category: Funding and Grants
On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.
July 29. 2020
Caroline Fiore, Farm Aid Development Manager
Nora Chovanec, Texas Farmers Market Deputy Director
In this webinar host by the Farmers Market Coalition, Caroline Fiore, Development Manager at Farm Aid, will guide market leaders on a variety of techniques and strategies for online fundraising, including hosting effective and engaging online events. Community members are looking for ways to support local food systems and the essential services of farmers markets. Implementing online fundraising events and campaigns can be a great way to fund additional costs of PPE, market staff, and strengthen the financial sustainability of your market.
Participants will learn how they can engage with donors in their community, increase funding for their markets, and make giving online fun for everyone!
We’ll also be joined by Nora Chovanec of Texas Farmers Market, who will share her experience running a successful online fundraising campaign to cover increasing costs during the pandemic.
Market operators will leave the workshop with an understanding of how to raise funds to support their markets via a variety of online methods–just in time for National Farmers Market Week! The presentation will wrap up with an open discussion and Q&A.
Presenter: Alysa Moore: Wholesome Wave Georgia
Do you want to use data to impress funders and show the impact of your region’s nutrition incentive program? Maybe you love the IDEA of data but don’t have an excess amount of time, effort, and money to pour into new data management systems.
Collecting, storing, and analyzing quality data for nutrition incentive programs is a daunting initiative for many organizations, especially organizations that lack the time, money, and people power to do it well. Data doesn’t have to be intimidating!
In this webinar, attendees will learn how one small nonprofit approaches data management using low-cost technology that simplifies collection and analysis of nutrition incentive program data.
Wholesome Wave Georgia (WWG) is a small nonprofit that has been administering nutrition incentive programs in Georgia since 2009. In this webinar, WWG’s Program Manager, Alysa Moore will share how they’ve transitioned nutrition incentive data collection from cumbersome spreadsheets to an online, user-friendly database. Their use of new, low-cost software and tools has simplified program management and reporting for their small staff and the farmers markets, farms, and grocery outlets they work with. Learn how your organization can do the same.
Attendees will learn why there is a need to move beyond spreadsheets, what tools and databases may be useful to program administrators and questions to ask when looking at data management solutions. Alysa will also walk through examples of how WWG uses Salesforce to manage data for several of their programs.
Click the image below for recording of the webinar.
Presentations and Q&A can be found here:
Farmers’ Legal Action Group is a nonprofit law center dedicated to providing legal services and support to family farmers and their communities in order to help keep family farmers on the land.
The COVID-19 pandemic poses unprecedented challenges for nearly everyone. At Farmers’ Legal Action Group, our top priority is supporting family farmers and their communities so that farmers can stay on the land. Although our offices are closed to the public during this crisis, FLAG’s attorneys and staff are working full time to help farm families face the stresses of dealing with COVID-19 and its legal and financial consequences.
FLAG’s most recent Farmers’ Guide to COVID-19 Relief can be found at the link below.
Also see a quick summary of COVID-19 relief for farmers below, published in collaboration with our partners at Farm Aid, the Indigenous Food & Agriculture Initiative, the Intertribal Agriculture Council, Rural Advancement Foundation-International, and the National Sustainable Agriculture Coalition.
The Small Business Administration (SBA), in consultation with the Department of the Treasury,
intends to provide timely additional guidance to address borrower and lender questions
concerning the implementation of the Paycheck Protection Program (PPP), established by section
1102 of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act or the Act). This
document will be updated on a regular basis.
Question 3 pertains to nonprofit organizations
Question 34 pertains to farmers, ranchers, and agricultural producers
2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik
Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.
Case study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to
expand EBT access and increase income for 65 farmers.
Increase access to healthy, green, fair, and affordable food or vulnerable children and families while expanding the season extension capacity of Michigan farmers.
In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.