Category: Funding and Grants

Indicators for FMLFPP Market Projects

Customer base | Funding and Grants | Impact Reports | Pricing

2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik

Published May 29, 2019 Publisher Website Download Resource Topical guides

FMPP Case Study: Columbia Farmers Market, MO

FMPP/LFPP | Funding and Grants | SNAP/EBT and Nutrition Programs

Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.

Published February 06, 2019 Download Resource Report

FMPP Case Study: Farmers

FMPP/LFPP | Funding and Grants | SNAP/EBT and Nutrition Programs

Case study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to
expand EBT access and increase income for 65 farmers.

Published February 06, 2019 Publisher Website Download Resource Report

Hoophouses for Health

Funding and Grants

Increase access to healthy, green, fair, and affordable food or vulnerable children and families while expanding the season extension capacity of Michigan farmers.

Published October 24, 2018 Publisher Website Download Resource Presentation

PCFMA- Cultivating a Strategy for Social Media Success


PCFMA was awarded a 2017 Farmers Market Promotion Program (FMPP) grant from the USDA for a project entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers.” The goal of the project is to develop best practices for using email, social media and text messaging to inform and motivate farmers’ market shoppers. Ten months into the project, PCFMA has developed recommended best practices for engaging farmers’ market shopper via social media. These eight steps have allowed PCFMA to increase its reach on Facebook by 82% over the past four years.

Published October 19, 2018 Publisher Website

FRESHFARM awarded 2018 FMPP USDA Grant


Congratulations to FRESHFARM as a 2018 USDA FMPP grant recipient!

Recipient: FRESHFARM Markets, Inc., Washington, DC
Project Type: Capacity Building

Expanding Market Success for New and Emerging Mid-Atlantic Farmers Through Training and
Multimedia Promotion
For a good grower, establishing him or herself as a successful farmer at market requires both business acumen to promote him or herself physically at market, and virtually online. It also requires adept farming practices to grow a diverse, large supply to meet market demands. Through this FMPP project, FRESHFARM will run a 3-year cycle of developing annual cohorts of new and emerging farmers who receive training and education in business development and farming practices. After three years, FRESHFARM will have an established training process and greater revenue to reinvest into new and emerging farmers. For consumers, establishing a habit of shopping at farmers markets and increasing the amount they buy requires not only knowledge of available markets and products, but also a belief in the value of buying directly from a farmer at market. To build this knowledge and promote value, FRESHFARM will develop engaging messages and content regarding new and emerging farmers to disseminate broadly in the Washington, DC-area. A specific outreach focus will be to educate low income
residents about how to use nutrition benefits at market. The anticipated outcome of this
increased promotion and education will be more consumers familiar with new and emerging farmersand an increase in consumer purchases at Washington, DC-area farmers markets.

Learn about other 2018 FMPP grant recipient projects. 

Published September 26, 2018

Farmers Market Promotion Program Report 2012

Funding and Grants | Promotion, Outreach, and Special Events

In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.

Published June 20, 2017 Report

Farmers Market Promotion Program Grant Writing Webinars

FMPP/LFPP | Funding and Grants

These videos are directly from the curriculum taught in the Agricultural Marketing Service Technical Assistance Project’s in-person workshop training on applying for Farmers Market Promotion Program (FMPP) and Local Food Promotion Program (LFPP) grants.

Published August 20, 2015 Download Resource PresentationTopical guidesvideo

Building Sustainable Farms, Ranches, and Communities

Funding and Grants

A guide to federal programs for sustainable agriculture, forestry, entrepreneurship, conservation, food systems, and community development.

Published December 02, 2014 Publisher Website Download Resource Publication

Mobilize Your Board to Raise More Money

Funding and Grants

Slide deck (pdf)
Board of Directors Job Description (word doc)
Cycle of Development Fundraising Sample (pdf)


If your board isn’t raising all the money it could — indeed, if your board isn’t raising any money at all — you’re not alone. In this webinar, we’ll outline strategies to turn things around. You’ll leave with several practical, specific ideas for increasing board involvement and effectiveness.

• Redefining fundraising: It’s not just asking for money
• Addressing myths and misconceptions about who has it and who gives it
• Building a board fundraising menu
• Helping board members take leadership and hold each other accountable

Andy Robinson ( and Train Your Board) provides training AR garden 200and consulting for nonprofits in fundraising, board development, marketing, earned income, planning, leadership development, facilitation, and train-the-trainer program. He also serves government agencies and, on occasion, corporate clients. Over the past eighteen years, Andy has worked with organizations in 47 US states and Canada.

Recent clients include the American Bar Association, League of Conservation Voters, Vermont Department of Taxes, National Audubon Society, the Land Trust Alliance, and many, many local organizations.

Andy is the author of six books, including the brand new Train Your Board (and Everyone Else) to Raise Money. When he’s not on the road, he lives in Plainfield, Vermont. Check out Train Your Board.

Published October 30, 2014 Presentation