PAYCHECK PROTECTION PROGRAM LOANS Frequently Asked Questions (FAQs)

The Small Business Administration (SBA), in consultation with the Department of the Treasury,
intends to provide timely additional guidance to address borrower and lender questions
concerning the implementation of the Paycheck Protection Program (PPP), established by section
1102 of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act or the Act). This
document will be updated on a regular basis.

Question 3 pertains to nonprofit organizations

Question 34 pertains to farmers, ranchers, and agricultural producers

Indicators for FMLFPP Market Projects

2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik

FMPP Case Study: Columbia Farmers Market, MO

Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.

FMPP Case Study: Farmers Market.co

Case study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to
expand EBT access and increase income for 65 farmers.

Hoophouses for Health

Increase access to healthy, green, fair, and affordable food or vulnerable children and families while expanding the season extension capacity of Michigan farmers.

PCFMA- Cultivating a Strategy for Social Media Success

PCFMA was awarded a 2017 Farmers Market Promotion Program (FMPP) grant from the USDA for a project entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers.” The goal of the project is to develop best practices for using email, social media and text messaging to inform and motivate farmers’ market shoppers. Ten months into the project, PCFMA has developed recommended best practices for engaging farmers’ market shopper via social media. These eight steps have allowed PCFMA to increase its reach on Facebook by 82% over the past four years.

FRESHFARM awarded 2018 FMPP USDA Grant

Congratulations to FRESHFARM as a 2018 USDA FMPP grant recipient!

Recipient: FRESHFARM Markets, Inc., Washington, DC
Project Type: Capacity Building

Expanding Market Success for New and Emerging Mid-Atlantic Farmers Through Training and
Multimedia Promotion
For a good grower, establishing him or herself as a successful farmer at market requires both business acumen to promote him or herself physically at market, and virtually online. It also requires adept farming practices to grow a diverse, large supply to meet market demands. Through this FMPP project, FRESHFARM will run a 3-year cycle of developing annual cohorts of new and emerging farmers who receive training and education in business development and farming practices. After three years, FRESHFARM will have an established training process and greater revenue to reinvest into new and emerging farmers. For consumers, establishing a habit of shopping at farmers markets and increasing the amount they buy requires not only knowledge of available markets and products, but also a belief in the value of buying directly from a farmer at market. To build this knowledge and promote value, FRESHFARM will develop engaging messages and content regarding new and emerging farmers to disseminate broadly in the Washington, DC-area. A specific outreach focus will be to educate low income
residents about how to use nutrition benefits at market. The anticipated outcome of this
increased promotion and education will be more consumers familiar with new and emerging farmersand an increase in consumer purchases at Washington, DC-area farmers markets.

Learn about other 2018 FMPP grant recipient projects. 

Farmers Market Promotion Program Report 2012

In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.

Farmers Market Promotion Program Grant Writing Webinars

These videos are directly from the curriculum taught in the Agricultural Marketing Service Technical Assistance Project’s in-person workshop training on applying for Farmers Market Promotion Program (FMPP) and Local Food Promotion Program (LFPP) grants.

Building Sustainable Farms, Ranches, and Communities

A guide to federal programs for sustainable agriculture, forestry, entrepreneurship, conservation, food systems, and community development.