Browse by Category
- Anti-Racism Work (25)
- Boards, Mission, and Governance (28)
- Communities of Practice (3)
- Emergency Response (60)
- Evaluation (106)
- Farm Business and Marketing (61)
- Farm Inspection and Enforcement (27)
- Food Justice (21)
- Food Safety and Handling (43)
- Funding and Grants (32)
- FMPP/LFPP (10)
- Insurance, Liability, and Licensing (24)
- Management and Operations (143)
- Market Start-up and Development (67)
- Other (12)
- Promotion, Outreach, and Special Events (73)
- Public Policies (39)
- Rules and Vendor Applications (29)
- SNAP/EBT and Nutrition Programs (117)
- State Association Development (14)
- Vendor Fees and Market Finances (14)
- Webinars (27)
Category: Funding and Grants
2019 update of an earlier FMC post about calculating FMLFPP indicators by Metrics team member Darlene Wolnik
Case study of the 2009 FMPP project of the Columbia Farmers Market in Missouri. Within just three months of implementing FMPP-supported radio advertising, the Columbia Farmers Market more than quadrupled the amount of SNAP benefits going directly to local farmers in and around Boone County in 2009.
Case study of the 2011 FMPP project of the George Washington Regional Commission that used a network of farmers markets to
expand EBT access and increase income for 65 farmers.
Increase access to healthy, green, fair, and affordable food or vulnerable children and families while expanding the season extension capacity of Michigan farmers.
PCFMA was awarded a 2017 Farmers Market Promotion Program (FMPP) grant from the USDA for a project entitled “Multi-Channel and Multi-Generational Marketing Strategies to Engage Farmers’ Market Shoppers.” The goal of the project is to develop best practices for using email, social media and text messaging to inform and motivate farmers’ market shoppers. Ten months into the project, PCFMA has developed recommended best practices for engaging farmers’ market shopper via social media. These eight steps have allowed PCFMA to increase its reach on Facebook by 82% over the past four years.
Congratulations to FRESHFARM as a 2018 USDA FMPP grant recipient!
Recipient: FRESHFARM Markets, Inc., Washington, DC
Project Type: Capacity Building
Expanding Market Success for New and Emerging Mid-Atlantic Farmers Through Training and
For a good grower, establishing him or herself as a successful farmer at market requires both business acumen to promote him or herself physically at market, and virtually online. It also requires adept farming practices to grow a diverse, large supply to meet market demands. Through this FMPP project, FRESHFARM will run a 3-year cycle of developing annual cohorts of new and emerging farmers who receive training and education in business development and farming practices. After three years, FRESHFARM will have an established training process and greater revenue to reinvest into new and emerging farmers. For consumers, establishing a habit of shopping at farmers markets and increasing the amount they buy requires not only knowledge of available markets and products, but also a belief in the value of buying directly from a farmer at market. To build this knowledge and promote value, FRESHFARM will develop engaging messages and content regarding new and emerging farmers to disseminate broadly in the Washington, DC-area. A specific outreach focus will be to educate low income
residents about how to use nutrition benefits at market. The anticipated outcome of this
increased promotion and education will be more consumers familiar with new and emerging farmersand an increase in consumer purchases at Washington, DC-area farmers markets.
In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.
These videos are directly from the curriculum taught in the Agricultural Marketing Service Technical Assistance Project’s in-person workshop training on applying for Farmers Market Promotion Program (FMPP) and Local Food Promotion Program (LFPP) grants.
A guide to federal programs for sustainable agriculture, forestry, entrepreneurship, conservation, food systems, and community development.
If your board isn’t raising all the money it could — indeed, if your board isn’t raising any money at all — you’re not alone. In this webinar, we’ll outline strategies to turn things around. You’ll leave with several practical, specific ideas for increasing board involvement and effectiveness.
• Redefining fundraising: It’s not just asking for money
• Addressing myths and misconceptions about who has it and who gives it
• Building a board fundraising menu
• Helping board members take leadership and hold each other accountable
Andy Robinson (www.andyrobinsononline.com and Train Your Board) provides training and consulting for nonprofits in fundraising, board development, marketing, earned income, planning, leadership development, facilitation, and train-the-trainer program. He also serves government agencies and, on occasion, corporate clients. Over the past eighteen years, Andy has worked with organizations in 47 US states and Canada.
Recent clients include the American Bar Association, League of Conservation Voters, Vermont Department of Taxes, National Audubon Society, the Land Trust Alliance, and many, many local organizations.
Andy is the author of six books, including the brand new Train Your Board (and Everyone Else) to Raise Money. When he’s not on the road, he lives in Plainfield, Vermont. Check out Train Your Board.