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Category: Management and Operations
This FMC member webinar includes an introduction to the Power of Produce (POP) Club, which began in the Oregon City Farmers Market to provide local children with tokens to buy fruits and veggies, and also offers 27+ educational activities. The session covers mechanics of the program and how it has been replicated in other areas of the country.
- Jackie Hammond Williams, market manager, Oregon City Farmers Market. For children ages 5-12, the POP (Power of Produce) Club distributes $2 tokens for purchasing fruits and veggies at the market every time they shop (as long as funds allow). Shoppers and organizers from markets across the US and Canada have asked Jackie for advice on starting similar programming at their local markets; this webinar will serve as an overview of the program’s mechanics, its scalability, and ways to replicate.
- Natalie Roper, FMC intern, Charlottesville, VA. Natalie and a team of UVA students visited and evaluated the Oregon City POP program, then started their own version of the POP Club in Charlottesville! She will share their interpretation of the program, including how they adapted it to meet the needs of the team and the community. The UVA team is also creating a toolkit that is will be making available to FMC members in 2014. Stay in touch with POP on its facebook page.
Markets are constantly building relationships with partners to bridge to different communities, and they can also use the same skills and outreach strategies to re-engage and to add more vendors to the market itself. As obvious as it is that vendors go to markets to make money, there are strategies that can add value to your market so that vendors stay until they get to their economic comfort level.
This FMC member webinar was led by advocates for farmers and those markets using different “incentives” to build vendor relationships, and moderated by Darlene Wolnik, Independent Trainer and Researcher with Helping Public Markets Grow.
- Young Kim, Executive Director of Fondy Food Center in Milwaukee, WI shares how his organization works to assist immigrant farmers to use the market fully and how they work to find ways to add new skills and resources for those farmers.
- Peter Marks is Program Director of the Local Food and Farm Campaign for Appalachian Sustainable Agriculture Project, or ASAP, where his responsibilities include guiding ASAP’s local food marketing efforts, producing the Local Food Guide, and training farmers in marketing and business planning. Peter staffs the Mountain Tailgate Market Association, a group of 22 farmers’ markets in 8 counties. He worked with a group of farmers to launch the Asheville City Market, run by ASAP since 2008.
The Wallace Center created this 20 page guide to assist farmers market organizers in recruiting producers. While compact, this guide has plenty of useful information about planning, working with farmers, and communicating with community partners.
This July 2012 FMC member webinar was presented by Colleen Newvine of Newvine Growing to demystify the growing number of social media tools available to today’s farmers market manager. From Facebook to YouTube, Twitter to Pinterest, Foursquare, LinkedIn, Flickr and more, Colleen shared how to use social media to promote your market. Topics covered include:
- How to create a social media strategy as your starting point
- What kinds of content to post and when
- How to respond to comments, questions and criticism
- How you can assess whether it’s working
- An overview of Facebook, Twitter, LinkedIn, YouTube, and discussion of up and comers Pinterest, Instagram, Foursquare and more
- How to realistically fit social media into your day
Download the companion handout of resources here, and check out Part 1 of this 2 part series with Colleen, How to Pick Up (and Develop Long-term Relationships with) Reporters.
This FMC webinar from June 2012 was presented by Colleen Newvine, Marketing Consultant with Newvine Growing to help market operators understand how to work successfully with reporters, editors and bloggers, and feel more prepared for interviews. The session covers:
- How reporters work
- What reporters look for in a story idea
- What to include in a good press release — and what to leave out
- How to create a good media section on your website
- How to prepare for an interview so you feel more confident and emphasize what matters most to you
- What to do if the story doesn’t turn out how you hoped
- How to work with reporters in a bad news or crisis situation
A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.
This three page checklist was developed specifically for New York farmers markets, listing the specific permits, licenses, or certificates required for all potential items sold at the market based on regulations specific to individual product types. While this checklist is specific to New York, it can act as a guide for any market to research and develop such a checklist based on regulations specific to a given market.
From the Field to the Table: Suggested Food Handling Guidelines for Farmers Markets, Fairs and Festivals
The thorough suggested guidelines included in this manual were developed to support the manufacture and direct marketing of agricultural products through open-air Farmers Markets and open-air fairs and festivals, as well as protect the consumer. Log in (which is free) is required to access this resource.
A guide for the requirements, guidelines, and procedures for proper hand washing and food sampling at Marin Farmers Markets with pictures of proper set-ups.
Market Umbrella’s marketshare is a program that works to build and share tools and resources with public markets worldwide, including the best of “lessons learned” from market practitioners.