Category: Management and Operations

Farmers Market Management Systems, Characteristics, and Job Descriptions

Management and Operations

Short overview of paid market manager positions across the US, written by Darlene Wolnik (as a subcontractor for Farmers Market Coalition) to assist the Maine Farmers Markets project in Healthy Lakes, Maine in 2012. This report can be used to bolster arguments that volunteer managers should be moved to a paid position. Report done for The Opportunity Alliance in Healthy Lakes, Maine by researcher Darlene Wolnik

Published October 30, 2013 Publisher Website Download Resource Report

Price Comparisons at Farmers Markets: Understanding Value & Affordability

Evaluation | Management and Operations

In this webinar, farmer and community and economic development specialist Anthony Flaccavento of Rural SCALE, Inc. shares his 2011 study, Is Local Food Affordable for Ordinary Folks?: A Comparison of Farmers Markets and Supermarkets in Nineteen Communities in the Southeast, and offers advice on how this data can be part of efforts to reinforce markets’ commitment to equity and affordability.

The webinar was moderated by Nicky Uy, whose experience managing farmers markets for The Food Trust in Philadelphia has lent insight into the issue of affordability at farmers markets, and reinforced the need to communicate the true value of farmers markets using concise messaging that appeals to consumers of all ages, lifestyles, and income levels.

Download the powerpoint here.
Download the companion handout here.

Published October 29, 2013 Publisher Website ReportSurvey

Tomato Wars: Conflict Management for Farmers Markets

Farm Inspection and Enforcement | Management and Operations

This 14-slide presentation from by Lynda Brushett of the Cooperative Development Institute covers the nature of conflict in a farmers market context, with tips on how to respond to and resolve conflicts that arise.

Published October 29, 2013 Publisher Website Download Resource Presentation

Flipchart of Emergency Procedures for your Farmers Market

Management and Operations

This thorough template for an emergency flipchart contains an incident report form, emergency evacuation procedures, and steps top deal with fire, tornado, and other unforeseen events. Also includes a risk mitigation checklist. Developed by the Michigan Farmers Market Association.

Published October 29, 2013 Publisher Website Download Resource Form

New City Market Business Feasibility Study

Management and Operations | Market Start-up and Development | Vendor Fees and Market Finances

This resource offers the Canadian New City Market’s detailed financial model for establishing costs and benefits for individual business units. The report offers research and community engagement suggestions for future services and infrastructure. This source is a helpful model for analyzing and planning the economic future of any farmers market.

Published October 29, 2013 Publisher Website Download Resource Feasibility Study

Market Day: Hours, Location, Parking, and Weather

Management and Operations

This brief marketshare document provides an overview of four important logistics to consider when planning a farmers market.

Published October 29, 2013 Publisher Website Download Resource Topical guides

Organizational Details: 4M Strategy

Boards, Mission, and Governance | Management and Operations

Market Umbrella outlines their strategy of the “Four Ms” that helps structure their work, organize their resources, focus on their mission, and measure their results. They can be used to help order an idea and keep your organization on track.

Published October 29, 2013 Publisher Website Download Resource

Urbana’s Market at the Square Strategic Plan

Boards, Mission, and Governance | Evaluation | Management and Operations

This strategic plan, and stakeholder input profiles, were published in 2011 after the City of Urbana facilitated a first-ever strategic planning process to assist in planning the Market’s growth and future.

Published October 28, 2013 Publisher Website Download Resource Feasibility StudyStrategic Plan

When Things Don’t Work: Some Insights into Why Farmers Markets Close

Boards, Mission, and Governance | Evaluation | Management and Operations

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the data of farmers’ markets that have closed and offers recommendations to enhance market success.

Published October 28, 2013 Publisher Website Download Resource

A Learning Approach to Strengthening Farmers Markets

Boards, Mission, and Governance | Evaluation | Management and Operations

Oregon State University Extension Service discusses their methods for gathering information about farmers markets to improve markets and provide managers and board members with the opportunity to critically examine each others’ markets to share information and insight.

Published October 28, 2013 Publisher Website Download Resource