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Category: Management and Operations
This resource is part of the Washington State Farmers Market Management Toolkit (chapter 6), created for potential farmers and vendors in Washington State and serves as a great guide to anyone who considers selling at a farmers market.
Farm to City’s November 2014 update to their policy on weighing tents down to prevent them from being flipped over by wind gusts.
This report, initiated by the City of Seattle for the Regional Food Policy Council, identifies obstacles faced by Seattle farmers markets and recommends strategies for overcoming them. Data was obtained through four monthly meetings of a working group comprised of farmers market organizers, City of Seattle staff, and other stakeholders. The Report also identifies best practices from around the United States.
Do you know what characteristics distinguish between your market’s core, higher spending customers and the ones that just shop periodically? How can a detailed understanding of a farmers markets’ most loyal shoppers translate into strategies to systematically grow the core customer base? On this webinar, learn about the findings revealed by an in-depth study of market shoppers conducted by Ontario’s Greenbelt Farmers’ Market Network, including customer demographics, motivations, spending habits, and much more. Presenters discuss some practical methods for researching customer perceptions, habits, and motivations in order to continuously improve services, spending, and satisfaction.
Anne Freeman, Project Co-ordinator, Greenbelt Farmers’ Market Network
Hélène St. Jacques, M. Ed., President, Informa Market Research Co. Ltd.
Co-hosted with the Pennsylvania Association for Sustainable Agriculture
A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of customers spend between $26 an $50 per visit, 77 percent travel fewer than 10 miles to their farmers market and 46 percent shop at their local farmers market once per week.
Bernadine Prince, President FMC, Co-founder and Co-Director of FRESHFARM Markets, DC
Dru Montri, Director, Michigan Farmers Market Association
Darlene Wolnik, Independent Researcher and Trainer for Public Markets
Requested by the King County Council, this report identifies many of the challenges impacting farmers markets’ financial viability and future success and identifies some of the solutions that would help strengthen their operations and facilitate farmer access to the markets.
This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.