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Category: Management and Operations
Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)
This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.
Market Umbrella discusses how to prepare, what to watch out for, and who to alert in regards to bad weather at the farmers market.
A website where farmers markets can add their listing to and consumers can search for farmers markets as well as farms, CSA, Coops, and other direct marketing channels in their area.
This one page assessment form can be used by producers when evaluating and comparing different farmers markets as outlets for their products.
A collection of sample documents from British Columbia Association of Farmers Markets (BCAFM) member markets; helpful examples of farmers market policies, regulations, vendor handbooks and vendor applications forms.
A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.
The Lexington Farmers’ Market takes a survey of its members every year at the annual meeting. The survey contains general questions and some that pertain to specific events or circumstances encountered that season. The final question asks vendors to estimate their sales for that year. Those numbers are averaged and multiplied by the total number of vendors to come up with a market-wide figure.
This webinar covers rationale and examples of data collection built into everyday operations at farmers markets, presented by Chris Curtis of the Neightborhood Farmers Market Alliance (Seattle, WA), Bernie Prince of FRESHFARM Markets (Washington, DC), and Darlene Wolnik, formerly of Market Umbrella and currently an independent trainer with Helping Public Markets Grow (New Orleans, LA).
This article discusses ways that farmers can reach consumers directly through internet buying clubs and how farmers markets can be extended into the off-season through this method.
An example of a daily sales sheet that vendors of Neighborhood Farmers Market Alliance’s markets fill out at the end of the day to track vendor sales, with areas for gross sales tallies broken down by type of product (e.g. produce, flowers, meat, eggs, seafood, dairy, etc.)