Category: Management and Operations

Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)

Management and Operations | Market Start-up and Development

This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.

Published November 14, 2013 Publisher Website Download Resource

Market Day: Weather

Insurance, Liability, and Licensing | Management and Operations

Market Umbrella discusses how to prepare, what to watch out for, and who to alert in regards to bad weather at the farmers market.

Published November 11, 2013 Publisher Website Download Resource

Local Harvest Farmers Market/Farm Directory

Management and Operations | Market Start-up and Development

A website where farmers markets can add their listing to and consumers can search for farmers markets as well as farms, CSA, Coops, and other direct marketing channels in their area.

Published November 11, 2013 Publisher Website Download Resource

Selecting A Farmers Market: A Decision-Making Form for Producers

Farm Inspection and Enforcement | Management and Operations | Rules and Vendor Applications

This one page assessment form can be used by producers when evaluating and comparing different farmers markets as outlets for their products.

Published November 10, 2013 Publisher Website Download Resource Form

Sample By-Laws, Policies, and Vendor Applications

Boards, Mission, and Governance | Management and Operations | Rules and Vendor Applications | State Association Development

A collection of sample documents from British Columbia Association of Farmers Markets (BCAFM) member markets; helpful examples of farmers market policies, regulations, vendor handbooks and vendor applications forms.

Published November 10, 2013 Publisher Website Download Resource By-lawsFormMarket Policy

Vendor Evaluation Form

Evaluation | Farm Business and Marketing | Farm Inspection and Enforcement | Management and Operations

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.

Published November 08, 2013 Publisher Website Download Resource Annual Member SurveyForm

Lexington Farmers Market 2010 Vendor Survey

Evaluation | Management and Operations

The Lexington Farmers’ Market takes a survey of its members every year at the annual meeting. The survey contains general questions and some that pertain to specific events or circumstances encountered that season. The final question asks vendors to estimate their sales for that year. Those numbers are averaged and multiplied by the total number of vendors to come up with a market-wide figure.

Published November 08, 2013 Publisher Website Download Resource Survey

Measuring Success: Market Recordkeeping and Evaluating Success

Management and Operations

This webinar covers rationale and examples of data collection built into everyday operations at farmers markets, presented by Chris Curtis of the Neightborhood Farmers Market Alliance (Seattle, WA), Bernie Prince of FRESHFARM Markets (Washington, DC), and Darlene Wolnik, formerly of Market Umbrella and currently an independent trainer with Helping Public Markets Grow (New Orleans, LA).

Published November 08, 2013 Publisher Website Download Resource Presentation

Internet Buying Clubs Combine Emerging Technologies and Community Values

Management and Operations | Market Start-up and Development

This article discusses ways that farmers can reach consumers directly through internet buying clubs and how farmers markets can be extended into the off-season through this method.

Published November 08, 2013 Publisher Website Download Resource Newsletter, Article/Story

Daily Market Sales Sheet

Farm Inspection and Enforcement | Management and Operations | Vendor Fees and Market Finances

An example of a daily sales sheet that vendors of Neighborhood Farmers Market Alliance’s markets fill out at the end of the day to track vendor sales, with areas for gross sales tallies broken down by type of product (e.g. produce, flowers, meat, eggs, seafood, dairy, etc.)

Published November 08, 2013 Publisher Website Download Resource FormMarket Policy