Category: Management and Operations

IRS Details on Claiming Tax Deductions for Donating Food

Management and Operations
Published April 13, 2015 Publication

Selling at Farmers Markets FAQ

Farm Business and Marketing | Management and Operations | Market Start-up and Development

This resource is part of the Washington State Farmers Market Management Toolkit (chapter 6), created for potential farmers and vendors in Washington State and serves as a great guide to anyone who considers selling at a farmers market.

Published December 03, 2014 Publisher Website Download Resource Topical guides

Weighted tent policy to prevent accidents

Management and Operations | Rules and Vendor Applications

Farm to City’s November 2014 update to their policy on weighing tents down to prevent them from being flipped over by wind gusts.

Published November 03, 2014 Download Resource Market Policy

Farmers Market Vendor Booth Guide

Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events

booth guideDownload this resource for checklists and tips on creating the best farmers market booth.

Published October 31, 2014 Publisher Website Download Resource PublicationTopical guides

Farmers Market Sustainability — Obstacles and Strategies

Evaluation | Management and Operations | Public Policies

This report, initiated by the City of Seattle for the Regional Food Policy Council, identifies obstacles faced by Seattle farmers markets and recommends strategies for overcoming them. Data was obtained through four monthly meetings of a working group comprised of farmers market organizers, City of Seattle staff, and other stakeholders. The Report also identifies best practices from around the United States.

Published July 25, 2014 Publisher Website Download Resource PublicationReportState & Local Policy

Understanding Your Market Base: Strategic Surveys to Make More Shoppers Core Shoppers

Evaluation | Management and Operations


Do you know what characteristics distinguish between your market’s core, higher spending customers and the ones that just shop periodically? How can a detailed understanding of a farmers markets’ most loyal shoppers translate into strategies to systematically grow the core customer base? On this webinar, learn about the findings revealed by an in-depth study of market shoppers conducted by Ontario’s Greenbelt Farmers’ Market Network, including customer demographics, motivations, spending habits, and much more. Presenters discuss some practical methods for researching customer perceptions, habits, and motivations in order to continuously improve services, spending, and satisfaction.

View the Webinar Slidedeck

View the Resources PDF

Greenbelt Farmers’ Market 2012 Customer Survey


Anne Freeman, Project Co-ordinator, Greenbelt Farmers’ Market Network
Hélène St. Jacques, M. Ed., President, Informa Market Research Co. Ltd.
Co-hosted with the Pennsylvania Association for Sustainable Agriculture

Published January 16, 2014 PresentationSurvey

New Hampshire Farmers Market Manager and & Customer Surveys

Evaluation | Management and Operations

A 2013 customer survey at 24 farmers markets conducted by the University of New Hampshire College of Life Sciences and Agriculture and UNH Cooperative Extension found that the majority of customers spend between $26 an $50 per visit, 77 percent travel fewer than 10 miles to their farmers market and 46 percent shop at their local farmers market once per week.

Published January 12, 2014 Publisher Website Download Resource ReportSurvey

National Farmers Market Training Discussion

Management and Operations | State Association Development

Bernadine Prince, President FMC, Co-founder and Co-Director of FRESHFARM Markets, DC

Dru Montri, Director, Michigan Farmers Market Association

Darlene Wolnik, Independent Researcher and Trainer for Public Markets

Published December 07, 2013 Download Resource Presentationvideo

Farmers Market Report for King County, Washington

Management and Operations | Public Policies

Requested by the King County Council, this report identifies many of the challenges impacting farmers markets’ financial viability and future success and identifies some of the solutions that would help strengthen their operations and facilitate farmer access to the markets.

Published December 01, 2013 Publisher Website Download Resource ReportState & Local Policy

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

Evaluation | Management and Operations | Promotion, Outreach, and Special Events

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.

Published November 17, 2013 Publisher Website Download Resource Report