Category: Management and Operations

National Farmers Market Training Discussion

Management and Operations | State Association Development


Bernadine Prince, President FMC, Co-founder and Co-Director of FRESHFARM Markets, DC

Dru Montri, Director, Michigan Farmers Market Association

Darlene Wolnik, Independent Researcher and Trainer for Public Markets

Published December 07, 2013 Download Resource Presentationvideo

Farmers Market Report for King County, Washington

Management and Operations | Public Policies

Requested by the King County Council, this report identifies many of the challenges impacting farmers markets’ financial viability and future success and identifies some of the solutions that would help strengthen their operations and facilitate farmer access to the markets.

Published December 01, 2013 Publisher Website Download Resource ReportState & Local Policy

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

Evaluation | Management and Operations | Promotion, Outreach, and Special Events

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.

Published November 17, 2013 Publisher Website Download Resource Report

Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)

Management and Operations | Market Start-up and Development

This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.

Published November 14, 2013 Publisher Website Download Resource

Market Day: Weather

Insurance, Liability, and Licensing | Management and Operations

Market Umbrella discusses how to prepare, what to watch out for, and who to alert in regards to bad weather at the farmers market.

Published November 11, 2013 Publisher Website Download Resource

Local Harvest Farmers Market/Farm Directory

Management and Operations | Market Start-up and Development

A website where farmers markets can add their listing to and consumers can search for farmers markets as well as farms, CSA, Coops, and other direct marketing channels in their area.

Published November 11, 2013 Publisher Website Download Resource

Selecting A Farmers Market: A Decision-Making Form for Producers

Farm Inspection and Enforcement | Management and Operations | Rules and Vendor Applications

This one page assessment form can be used by producers when evaluating and comparing different farmers markets as outlets for their products.

Published November 10, 2013 Publisher Website Download Resource Form

Sample By-Laws, Policies, and Vendor Applications

Boards, Mission, and Governance | Management and Operations | Rules and Vendor Applications | State Association Development

A collection of sample documents from British Columbia Association of Farmers Markets (BCAFM) member markets; helpful examples of farmers market policies, regulations, vendor handbooks and vendor applications forms.

Published November 10, 2013 Publisher Website Download Resource By-lawsFormMarket Policy

Vendor Evaluation Form

Evaluation | Farm Business and Marketing | Farm Inspection and Enforcement | Management and Operations

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.

Published November 08, 2013 Publisher Website Download Resource Annual Member SurveyForm

Lexington Farmers Market 2010 Vendor Survey

Evaluation | Management and Operations

The Lexington Farmers’ Market takes a survey of its members every year at the annual meeting. The survey contains general questions and some that pertain to specific events or circumstances encountered that season. The final question asks vendors to estimate their sales for that year. Those numbers are averaged and multiplied by the total number of vendors to come up with a market-wide figure.

Published November 08, 2013 Publisher Website Download Resource Survey