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Category: Management and Operations
Bernadine Prince, President FMC, Co-founder and Co-Director of FRESHFARM Markets, DC
Dru Montri, Director, Michigan Farmers Market Association
Darlene Wolnik, Independent Researcher and Trainer for Public Markets
Requested by the King County Council, this report identifies many of the challenges impacting farmers markets’ financial viability and future success and identifies some of the solutions that would help strengthen their operations and facilitate farmer access to the markets.
This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.
Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)
This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.
Market Umbrella discusses how to prepare, what to watch out for, and who to alert in regards to bad weather at the farmers market.
A website where farmers markets can add their listing to and consumers can search for farmers markets as well as farms, CSA, Coops, and other direct marketing channels in their area.
This one page assessment form can be used by producers when evaluating and comparing different farmers markets as outlets for their products.
A collection of sample documents from British Columbia Association of Farmers Markets (BCAFM) member markets; helpful examples of farmers market policies, regulations, vendor handbooks and vendor applications forms.
A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.
The Lexington Farmers’ Market takes a survey of its members every year at the annual meeting. The survey contains general questions and some that pertain to specific events or circumstances encountered that season. The final question asks vendors to estimate their sales for that year. Those numbers are averaged and multiplied by the total number of vendors to come up with a market-wide figure.