RESOURCE LIBRARY
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Category: Management and Operations
Recruiting Producers
This two page tip sheet from FMC covers the steps you can take to recruit vendors and expand the product selection at a farmers market
Market Preparation: Recruiting Vendors
Market Umbrella offers insight into how to recruit vendors for your market including tips on careful selection of vendors and balancing supply and demand.
2010 Manager and Vendor Study Report
The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a
telephone measurement survey conducted among a cross section of market managers and farmer
vendors who participate in farmers’ markets in and around the Greenbelt (Ontario). The sample for the
structured telephone interview consisted of 60 Greenbelt‐based farmers and 40 market managers. This
research was conducted between November 2009 and February 2010 to understand market sales, operational characteristics, challenges, and other factors impacting markets. This study parallels Greenbelt Farmers Market Network’s 2010 and 2012 Shopper Studies.
Healthy Habits: Farmers’ Markets Impacts on Customers: Greenbelt Farmers’ Market Network Research Survey 2012
A total of 386 farmers market shoppers completed the Greenbelt Farmers’ Market Network (GBFMN) online survey in January-February 2012. Shoppers from 58 different farmers markets took part in the survey with the concentration in two areas: Central Ontario (St. Catharines, Burlington, Hamilton, etc.) followed by Toronto. Prompted by insights gained in the 2010 study, the 2012 survey’s primary focus was on measuring the health impacts of farmers markets.
2010 Shopper Study Report
Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and around the Greenbelt participated in an online survey. Invitations to take part in the study were distributed at approximately 30 farmers’ markets in October to early November 2010. The survey report covers shopper demographics, motivations, and perceptions about farmers markets.
Processed Food Application
This application for the Davis Farmers Market is provided for potential vendors of processed foods that are prepared off-site.
Crafters Information Sheet and Application for the Davis Farmers Market
This 2 page document includes relevant policies for potential crafters at the Davis Farmers Market as well as an application form.
Cooking Demonstration Tips
This three page handout includes nine tips for successful cooking demonstrations at farmers markets, with a checklist of equipment for displays, serving, and cleaning.
Community Group Information Sheet & Application
Davis Farmers Market’s policies and application form for socio-political and community groups seeking to have a booth at the market.
NOFA-VT Engaging the Community for Farmers Market Success
This 18-page guide covers a range of potential community partnership opportunities with schools, faith-based organizations, health and social service agencies, and individuals. Includes the hows, whys, and examples of successful funding, outreach, and volunteer partnerships that help farmers markets thrive.
