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Category: Market Start-up and Development
These resources were developed with the support of a USDA Farmers’ Market Promotion Program grant, GROW Windham and the Willimantic Farmers’ Market.
The website development guide was prepared by Christopher Brechlin, from Blueprint for Impact. The guide outlines how to set up a farmers’ market website.
The Washington State Farmers Market Management Toolkit provides timely information, tips, and templates to help market managers navigate the increasing demands they face. We hope to cut your learning curve, share best practices, and adapt the excellent existing resources to your market.
Each chapter includes downloadable tools in Word or Excel that you can tailor to your market needs. The Toolkit is designed to be added to and updated in real time. Please send us your recommendations and suggested improvements. The Toolkit is available both online and as a binder from the WSFMA thanks to support from the USDA Farmers Market Promotion Program.
This Toolkit is dedicated to Washington State’s indefatigable farmers market staff, boards, volunteers, sponsors, and farmers and other vendors who are working hard to support local farms, grow good food for families, and make our communities brighter.
View the Toolkit Here: http://www.wafarmersmarkettoolkit.org/
As we take time this week to honor America’s veterans, we are also thinking about how we can improve the health and welfare of military communities across the country. That’s why we are so proud to release the first-ever Guide for Farmers Markets on Military Installations. By assisting military installations in establishing farmers markets, the guide will help increase access to fresh, local food for soldiers on military installations. On-base farmers markets also connect members of the military with their surrounding communities and offer family-friendly gathering places where children can learn where their food comes from.
In a truly collaborative effort, my agency, USDA’s Agricultural Marketing Service (AMS), created this detailed manual with the U.S. Department of Defense’s (DoD) Healthy Base Initiative (HBI), and in partnership with Wholesome Wave. It explains how commanders can establish and successfully operate farmers markets on military installations.
The guide is filled with effective strategies to bring the benefits of farmers markets to service members and their families stationed at installations across the country. It also highlights success stories, showcasing existing farmers markets on military installations in Fort Bragg, NC; Fort Meade, MD; Fort Belvoir, VA; Camp Lejuene, NC; and Quantico, VA.
We know that farmers markets play an important role in communities and in American agriculture. Today, more than 8,400 farmers markets are at the heart of towns and cities throughout the nation. Farmers markets bring people together, putting customers face-to-face with the farmers and ranchers who produce fresh, local foods, while also creating jobs and marketing opportunities for these producers.
That’s why supporting farmers markets is a key part of Agriculture Secretary Tom Vilsack’s commitment to strengthening local food systems, which he identified as one of four pillars of the Department’s efforts to revitalize rural economies. The Know Your Farmer, Know Your Food Initiative coordinates the department’s policy, resources and outreach efforts related to local and regional food systems. At AMS, we have a long history of supporting local and regional food systems, such as farmers markets, through grants, research, technical assistance and market information.
We’re honored to have worked with the DoD and Wholesome Wave on this new guide, and we look forward to helping service members, their families and their communities enjoy the benefits of farmers markets.
This resource is part of the Washington State Farmers Market Management Toolkit (chapter 6), created for potential farmers and vendors in Washington State and serves as a great guide to anyone who considers selling at a farmers market.
Strategic Planning in the Real World: how to Put No Staff, No Money, and Big Dreams to Work for Your Organization
- Download the powerpoint (PDF)
Planning and Developing a Farmers Market: Marketing, Organizational and Regulatory Issues to Consider (Agribusiness Marketing Report)
This fact sheet outlines a number of planning issues, including the development of market rules and management approaches that should be considered during the establishment (or redevelopment) phase of a market.
A website where farmers markets can add their listing to and consumers can search for farmers markets as well as farms, CSA, Coops, and other direct marketing channels in their area.
A PowerPoint presentation by Lynda Brushett of the Cooperative Development Institute on the importance and purpose of business planning for farmers markets, which includes the basic components of a business plan and tips for getting started.
Manual describing the role of market managers; provides checklists, sample policies, worksheets, and other tools to help managers start markets, build market communities, and harness the power of these communities to sustain the markets and their local food systems