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Category: Market Start-up and Development
This six page guide from the New Mexico Farmers Marketing Association is the product of stories told and lessons learned from farmers markets in tribal communities in New Mexico and Arizona.
This guide offers detailed advice on how to start and develop a farmers’ market. The major topics covered include getting started, permits, licenses, registrations, market management, and vendor best practices.
Published by the Northeast Organic Farming Association of Vermont, this is a complete guide to farmers market start-up and maintenance is an essential resource for market managers and organizers, including particular details for agencies and regulations in Vermont.
The second (2012) edition of a manual developed by Washington State University Extension and Washington State Department of Agriculture in 2008 to encourage and assist communities, farmers, and citizen groups to create and successfully operate vibrant community farmers markets.
This study outlines market feasibility for Grand Rapids. Analyzing local food supply and the best possible locations for farmers markets, the study provides an example for conducting research while also supplying innovative market ideas.
The study identifies and makes recommendations on key elements needed to increase Kentucky farm products’ share in Louisville’s food market system. Such elements include effective logistics and distribution strategy and/or facilities, processing centers, consolidated modern cooling facilities, new retail outlets and farmers markets, or collaborative marketing channels.
There are many details that separate a great farmers market from struggling or mediocre markets. This resource from the University of Florida discusses ten of the most important steps to consider as you start a farmers market in your community.
This publication from Purdue University discusses the importance of planning meetings to help determine a location, understand whether vendors are available in the area, and evaluate customer interest.
A 21-slide Powerpoint Presentation from USDA Agricultural Marketing Service serves as a short walk-through guide of how to start a farmers market, including how to identify a location, find sponsors, establish vendor rules, and engage in long-term goal planning strategies.
A sample survey to assess growers’ interest in participating in a new market.