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Category: Market Start-up and Development
The study identifies and makes recommendations on key elements needed to increase Kentucky farm products’ share in Louisville’s food market system. Such elements include effective logistics and distribution strategy and/or facilities, processing centers, consolidated modern cooling facilities, new retail outlets and farmers markets, or collaborative marketing channels.
There are many details that separate a great farmers market from struggling or mediocre markets. This resource from the University of Florida discusses ten of the most important steps to consider as you start a farmers market in your community.
This publication from Purdue University discusses the importance of planning meetings to help determine a location, understand whether vendors are available in the area, and evaluate customer interest.
A 21-slide Powerpoint Presentation from USDA Agricultural Marketing Service serves as a short walk-through guide of how to start a farmers market, including how to identify a location, find sponsors, establish vendor rules, and engage in long-term goal planning strategies.
A sample survey to assess growers’ interest in participating in a new market.
A sample survey used by the Farmers’ Market Federation of New York to assess the level of interest among farmers to participate in a new market.
A sample survey used by the Farmers’ Market Federation of New York to assess the level of interest among consumers for a farmers market in the community.