Category: Market Start-up and Development

Regional Farmers Market Feasibility Study for Louisville, Kentucky

Evaluation | Market Start-up and Development

The study identifies and makes recommendations on key elements needed to increase Kentucky farm products’ share in Louisville’s food market system. Such elements include effective logistics and distribution strategy and/or facilities, processing centers, consolidated modern cooling facilities, new retail outlets and farmers markets, or collaborative marketing channels.

Published October 23, 2013 Publisher Website Download Resource Feasibility StudyReport

Starting a Farmers Market (Florida)

Boards, Mission, and Governance | Management and Operations | Market Start-up and Development

There are many details that separate a great farmers market from struggling or mediocre markets. This resource from the University of Florida discusses ten of the most important steps to consider as you start a farmers market in your community.

Published October 21, 2013 Publisher Website Download Resource Publication

Starting a Farmers Market (Indiana)

Market Start-up and Development

This publication from Purdue University discusses the importance of planning meetings to help determine a location, understand whether vendors are available in the area, and evaluate customer interest.

Published October 21, 2013 Publisher Website Download Resource Publication

How to Start a Farmers Market

Management and Operations | Market Start-up and Development | Rules and Vendor Applications

A 21-slide Powerpoint Presentation from USDA Agricultural Marketing Service serves as a short walk-through guide of how to start a farmers market, including how to identify a location, find sponsors, establish vendor rules, and engage in long-term goal planning strategies.

Published October 21, 2013 Publisher Website Download Resource Presentation

Grower Survey

Farm Business and Marketing | Market Start-up and Development

A sample survey to assess growers’ interest in participating in a new market.

Published October 21, 2013 Publisher Website Download Resource Survey

Sample Feasibility Survey for Farmers

Market Start-up and Development

A sample survey used by the Farmers’ Market Federation of New York to assess the level of interest among farmers to participate in a new market.

Published October 21, 2013 Publisher Website Download Resource Survey

Sample Feasibility Survey for Consumers

Market Start-up and Development

A sample survey used by the Farmers’ Market Federation of New York to assess the level of interest among consumers for a farmers market in the community.

Published October 21, 2013 Publisher Website Download Resource Survey