RESOURCE LIBRARY
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Category: Promotion, Outreach, and Special Events
Communications Planning Made Easy with Values-Based Marketing
This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.
Beautiful Photos for Busy Market Operators Webinar
It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone!
Good photos are the foundation of a dynamic and vibrant farmers market social media. Even the liveliest market can look stagnant if the photos don’t capture the energy of the market. On the other hand, a bright and animated photo can capture the spirit of the farmers market and be your best tool for marketing and promotion.
Join fellow farmers market operators from across the country as they share their experience taking and sourcing photos from their community and using photos as part of a strategic social media presence. They’ll offer their expertise and show you how they source their photos, how they fit taking photos into their limited staff time, and what goes behind using photos to tell their market story and make their social media look like #goals.
Presenters include:
– Hannah Ladwig, Gorge Grown, Hood River, OR
– Simone Wai, Red River Market, Fargo, ND
– Jacqueline Fuller, Downtown Long Beach Farmers Market, Long Beach, CA
Fundraising for Farmers Markets During Covid-19
On overview of the challenges of fundraising during Covid-19, successful approaches, and lessons learned.
Oregon Farmers Market Association 2020 Census Results
Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.
Click the image below to watch a recording of the webinar.
Graphic Design for Non-Designers Webinar
This webinar was held on January 20, 2021 by FMC Communications Staff.
Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!
Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.
Access the slides here: PDF of Slides
Access the full recording here: Zoom Recording
The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.
Do you have questions about this webinar? Email hannah@farmersmarketcoalition.org.
WEBINAR: Attract Food Vendor Sales and Set Safety Expectations with an Easy to Build Social Media Plan
In this webinar, Heidi Anderson from theFarmBoard will teaches market managers and leaders how to use a values based marketing strategy to attract market customers who visit more and spend more while honoring pandemic market modifications and safety precautions. Participants will be guided through a social media plan with a full set of customizable example posts.
Market operators will leave the workshop with an understanding of how to quickly customize the example plan to complete a full content calendar. The presentation will wrap up with an open Q&A session.
National Farmers Market Week Toolkit Walkthrough 2020
Each year, FMC helps recognize farmers markets across the country with National Farmers Market Week. This year is different in many ways but we are still excited to celebrate the resilience of our farmers markets nationally, and everything they do to serve their communities. This year’s messaging is specifically designed to address the unique ways farmers markets continue to be an essential part of our food system. We know that farmers markets are essential, safe, and continue to be resilient thanks to the amazing work of farmers market operators.
Join Hannah Fuller, FMC’s Communications Associate, in walking through all of the resources in this year’s NFMW Toolkit.
Resources Referenced in this video:
National Farmers Market Week Toolkit
Advocacy Toolkit
Member Only Resources
Growing Your Grassroots: Employing Local Community Leaders for SNAP & Incentive Outreach
Presenter: Food Navigator and Fresh Link Ambassador programs
Interested in engaging community members with outreach, promotion, and education for your market’s nutrition incentive program? Experts will present on two different community outreach programs: FreshLink Ambassadors and Food Navigators that employ community members to spread the word about how to access fresh, healthy, locally grown food.
FreshLink
FreshLink Ambassadors is a peer-to-peer marketing and outreach approach to spread the word about farmers’ markets to support the use of SNAP and nutrition incentives. Developed and evaluated through community-engaged research at Case Western Reserve University, Prevention Research Center for Healthy Neighborhoods in Cleveland, Ohio, the FreshLink Ambassador approach leverages social connections, trustworthiness, and capacity of community champions who raise awareness about and build social connections to farmers’ markets located in their neighborhoods. The FreshLink Ambassador Technical Assistance team now seeks to share learnings with individuals, organizations and communities interested in implementing this approach in their local context.
Participants in this webinar can expect the following:
- Learn more about the core components of the FreshLink Ambassador approach.
- Understand the impact FreshLink Ambassadors has on individuals, communities, and farmers’ markets.
- Hear testimonials from a former FreshLink Ambassador and Farmers’ Market Manager about their experiences and the benefits of this peer-to-peer outreach approach.
Food Navigators
The Michigan Farmers Market Association in collaboration with the Michigan Fitness Foundation created the Food Navigator program which operates in farmers markets that accept food assistance benefits and are located in underserved communities. Food Navigators work to increase access to fresh, affordable food and help shoppers eat healthy.
Click the image below for recording of the webinar.
Presentations and FAQ can be found here:
- FMC and Hub Introduction
- Main Presentation- Food Navigator
- Main Presentation- Freshlink Ambassador
- Q&A
2018 Metrics Poster Contest Winner, Hood River Farmers Market
Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.
