Category: Promotion, Outreach, and Special Events

Get Ready for National Farmers Market Week: An Overview of FMC’s Resources to Help You Prepare

Promotion, Outreach, and Special Events
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National Farmers Market Week (NFMW) is a yearly celebration sponsored by the United States Department of Agriculture (USDA) that highlights the important role farmers markets play in the nation’s food system. NFMW allows farmers markets to take center stage on a national level, and is an opportunity for all markets to showcase the meaningful impacts they make in their communities. In this webinar, we cover FMC’s various resources, tools, templates and materials that can help you plan your market’s celebration, as well as tips on how to use them!

Resources mentioned in the webinar:

National Farmers Market Week Resources
National Farmers Market Week Advocacy Toolkit

Published June 21, 2017 Promotional MaterialState & Local PolicyWebinar

Farmers Market Promotion Program Report 2012

Funding and Grants | Promotion, Outreach, and Special Events

In the fall of 2012, the Farmers Market Coalition partnered with Market Umbrella to embark on a research project to understand the activities and impacts of the USDA Farmers Market Promotion Program (FMPP), surveying and conducting selected interviews with FMPP grantees awarded grants between 2006 and 2011. Findings reveal that FMPP has supported a wide variety of project types, yielding a diverse set of impacts in hundreds of communities, serving and even helping build the capacity of statewide organizations. Download the full report, read the Green Paper, browse four case studies, or view a slideshow highlighting main findings.

Published June 20, 2017 Report

Colorado Farm Fresh Directory

Promotion, Outreach, and Special Events

This year’s directory lists more than 200 farms, roadside stands, Community Supported Agriculture (CSA) programs, u-picks, restaurants, and features more than 100 farmers’ markets across Colorado. Inside you will find information about county fairs, agricultural festivals, and extension offices as well as a crop calendar. The directory also features agritourism information on attractions such as corn mazes, wineries, and farm/ranch vacations. Our goal is to encourage residents and visitors to experience Colorado agriculture. We hope you find this directory helpful and use it throughout the year.

Published June 14, 2017 Download Resource Promotional Material

2017 Colorado Farmers Market Directory

Promotion, Outreach, and Special Events

A complete list of Colorado’s 2017 Farmers Markets

Published June 14, 2017 Download Resource Promotional Material

2017 Montana Farmers Market Directory

Promotion, Outreach, and Special Events

This guide contains information on Montana’s farmers markets, along with maps and a seasonal produce availability chart.

Published June 14, 2017 Download Resource Publication

Texas Produce Availability Chart

Farm Business and Marketing | Promotion, Outreach, and Special Events

Texas is one of the largest producers of fresh fruits and vegetables, so your choices are always endless. More than 60 commercial fruit and vegetable crops are grown in the Lone Star State — from apples to zucchini and everything in between. Experience fresh fruits and vegetables in the produce aisle of your neighborhood grocery store, farmers market, community supported agriculture farm (CSA) or pick-your-own farm. You’ll be amazed at the freshness and satisfaction of meals you prepare with produce fresh from a Texas farm near you. This handy guide will let you know when Texas produce is available. Look for the GO TEXAN mark to ensure you are getting locally grown Texas produce. For an online version of this chart and more information on Texas farmers markets, visit

Texas Produce Availability Chart

Published March 24, 2017 Publisher Website Download Resource Promotional Material

Willimantic Farmers’ Market Bilingual Market Toolkit

Promotion, Outreach, and Special Events

The Bilingual Market Toolkit was developed with the support of a USDA Farmers’ Market Promotion Program grant, GROW Windham and the Willimantic Farmers’ Market.
The toolkit provides examples of our materials that promote the farmers’ market in both English and Spanish.

Download the Bilingual Market Toolkit Zip File

Published January 06, 2017 Promotional Material

Washington State Farmers Market Management Toolkit

Boards, Mission, and Governance | Insurance, Liability, and Licensing | Market Start-up and Development | Promotion, Outreach, and Special Events | Rules and Vendor Applications | SNAP/EBT and Nutrition Programs | Vendor Fees and Market Finances

The Washington State Farmers Market Management Toolkit provides timely information, tips, and templates to help market managers navigate the increasing demands they face. We hope to cut your learning curve, share best practices, and adapt the excellent existing resources to your market.
Each chapter includes downloadable tools in Word or Excel that you can tailor to your market needs. The Toolkit is designed to be added to and updated in real time. Please send us your recommendations and suggested improvements. The Toolkit is available both online and as a binder from the WSFMA thanks to support from the USDA Farmers Market Promotion Program.

This Toolkit is dedicated to Washington State’s indefatigable farmers market staff, boards, volunteers, sponsors, and farmers and other vendors who are working hard to support local farms, grow good food for families, and make our communities brighter.

View the Toolkit Here:

Published November 28, 2016 Publisher Website Topical guides

Farmers Market Posters and Graphics

Promotion, Outreach, and Special Events

Farmers Market PostersTo help promote farmers markets across the state, the Washington State University Farmers Market Action Team and Washington State Farmers Market Association (WSFMA) have teamed up to create a series of new farmers market graphics.

The goal of this project is so increase the sales of specialty crops at farmers markets through the use of visually appealing, targeted messages that will inspire shoppers to talk about the benefits of farmers markets with their friends and family members.

Feel free to use these beautiful materials however you like—post them online or add to your print promotions, newsletters, event materials, and more. Unleash your creativity!

The “Find it at the Farmers Market” (PDF) provides a short overview of the project, its strategy, and more ideas on how to use the graphics as well as Tips on Where to Print items.

The graphics are available in print quality PDFs and JPGs and are available in English and Spanish.

Dropbox file of the graphics here.


Published October 02, 2015 Promotional Material

Marketing Farmers Markets

Promotion, Outreach, and Special Events

A Selection of Materials from Across the U.S.With a focus on SNAP and WIC Customers

Published August 10, 2015 Download Resource Promotional Material