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Category: Promotion, Outreach, and Special Events
Is your market stuck in a fundraising rut? Are you great at talking about why the market matters but not so good at explaining the role of your organization in making it happen? In this webinar, we learn about why and how to spend less energy promoting the market as just a great place to shop and more energy marketing your mission. A ‘Friends of the Market’ organization or program can help communicate the work that makes a market possible, but even small adjustments to a market web site, newsletter, social media and market info booth can help you generate more donations, sponsorships, and volunteers. FMC board member, Copper Alvarez, shares the example of the Big River Economic & Agricultural Development Alliance’s successful TableTops fundraiser, which has generated a total of $270,000 in unrestricted revenue.
- Copper Alvarez, Executive Director, Big River Economic & Agricultural Development Alliance
- Pam Knights, Pam Knights Consulting
- Moderator: Colleen Newvine, Newvine Growing
Adams County Farmers’ Market Association (Gettysburg, PA) sends this tri-fold out to potential sponsors each year with updated stats. It’s a great example of using market impacts and successes in outreach, and also clearly stating how sponsor donations will be used at the market.
Report detailing research done in Spring 2005 and Fall 2009 to explore differences based on psychographic and behavioral characteristics of farmers’ market consumers. Data analysis showed that four clusters were formed: Recreational (42%), Minimalists (27%), Enthusiasts (23%) and Time-challenged (8%). Each cluster had a unique set of preferences based on farmers’ market attributes ranging from overall convenience of the shopping trip to the presence of nearby stores. Differences in consumer segments suggest that farmers’ market managers can develop specific marketing messages toward each segment.
Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional strategy to increase farmers market patronage.
This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.
This blogpost offers tips for marketing through social medial inspired by strategies that farmers markets know and use.
A concise one page sample set of rules for performing artists at a farmers market.
This blogpost by Shaw Hessinger offers tips for farmers markets marketing through social medial inspired by strategies that farmers markets know and use.
Cooking demonstrations are a sure bet to increase attendance, excitement and most importantly sales at farmers markets. This publication shares what it takes to launch a demonstration program, offering tips on how to keep things running smoothly on the big day and garner ideas for promoting your market’s new venture.