Category: Promotion, Outreach, and Special Events

Farmers Market Vendor Booth Guide

Farm Business and Marketing | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events

booth guideDownload this resource for checklists and tips on creating the best farmers market booth.

Published October 31, 2014 Publisher Website Download Resource PublicationTopical guides

Your Edge in a Changing Marketplace: Thinking like a Retailer

Customer base | Farm Business and Marketing | Promotion, Outreach, and Special Events

Farmers markets are no longer the only option for shoppers seeking locally grown foods. Is your markets’ brand, products, and shopping experience keeping pace with an evolving marketplace? Learn about savvy retailer strategies to understand and promote your best assets and make your customers feel special.  This session will offer a variety of strategies to help put your market in the spotlight and grow customer loyalty to keep you on the cutting edge of the changing local food landscape.

Co-hosted with the Pennsylvania Association for Sustainable Agriculture

Presenter: Eric Barrett, Ohio State University Extension
Moderator: Brian Moyer, Penn State University Extension

Webinar Resources (pdf)
Webinar Slidedeck (pdf)

Published March 21, 2014 Download Resource Presentationvideo

Beyond the Brand: Marketing your Mission for Improved Fundraising and Community Support

Farm Business and Marketing | Promotion, Outreach, and Special Events

Is your market stuck in a fundraising rut?  Are you great at talking about why the market matters but not so good at explaining the role of your organization in making it happen? In this webinar, we learn about why and how to spend less energy promoting the market as just a great place to shop and more energy marketing your mission.  A ‘Friends of the Market’ organization or program can help communicate the work that makes a market possible, but even small adjustments to a market web site, newsletter, social media and market info booth can help you generate more donations, sponsorships, and volunteers.  FMC board member, Copper Alvarez, shares the example of the Big River Economic & Agricultural Development Alliance’s successful TableTops fundraiser, which has generated a total of $270,000 in unrestricted revenue.

Presenters:

Beyond the Brand Resources (pdf)
Beyond the Brand Slidedeck (pdf)

 

Published February 21, 2014 Presentation

Adams County Farmers' Market Association (Gettysburg, PA) Sponsorship Pamphlet

Funding and Grants | Promotion, Outreach, and Special Events

Adams County Farmers’ Market Association (Gettysburg, PA) sends this tri-fold out to potential sponsors each year with updated stats.  It’s a great example of using market impacts and successes in outreach, and also clearly stating how sponsor donations will be used at the market.

Published February 06, 2014 Publisher Website Promotional Material

An Evaluation of Consumer Segments for Farmers’ Market Consumers in Indiana and Illinois

Evaluation | Farm Business and Marketing | Promotion, Outreach, and Special Events

Report detailing research done in Spring 2005 and Fall 2009 to explore differences based on psychographic and behavioral characteristics of farmers’ market consumers. Data analysis showed that four clusters were formed: Recreational (42%), Minimalists (27%), Enthusiasts (23%) and Time-challenged (8%). Each cluster had a unique set of preferences based on farmers’ market attributes ranging from overall convenience of the shopping trip to the presence of nearby stores. Differences in consumer segments suggest that farmers’ market managers can develop specific marketing messages toward each segment.

Published November 17, 2013 Download Resource Report

Increasing Customers and Sales at Farmers Markets: Target Marketing Campaign with PCFMA

Evaluation | Promotion, Outreach, and Special Events

Presentation discussing the results of a collaboration between Pacific Coast Farmers Market Association (PCFMA) and USDA Agricultural Market Service to determine the effectiveness of target marketing as a viable promotional strategy to increase farmers market patronage.

Published November 17, 2013 Publisher Website Download Resource PresentationReportSurvey

Advertising Impacts Reveal Buying Habits of Farmers’ Market Shoppers

Evaluation | Management and Operations | Promotion, Outreach, and Special Events

This report details an innovative two year study conducted by the Pacific Coast Farmers’ Market Association (PCFMA), that revealed important details on customer buying habits and responses to advertising by farmers’ markets. In addition to exploring the impact of advertising and marketing strategies, the study revealed attitudes and buying habits of shoppers, allowed for a demographic comparison of shoppers to community residents, and facilitated an estimate of the economic impact of farmers’ markets on surrounding businesses.

Published November 17, 2013 Publisher Website Download Resource Report

Ten Tips for Marketing with Social Media

Promotion, Outreach, and Special Events

This blogpost offers tips for marketing through social medial inspired by strategies that farmers markets know and use.

Published November 11, 2013 Publisher Website Download Resource Topical guides

Rules for Performing Artists (Template)

Promotion, Outreach, and Special Events

A concise one page sample set of rules for performing artists at a farmers market.

Published November 08, 2013 Publisher Website Download Resource Market Policy

10 Tips For Marketing With Social Media

Promotion, Outreach, and Special Events

This blogpost by Shaw Hessinger offers tips for farmers markets marketing through social medial inspired by strategies that farmers markets know and use.

Published November 07, 2013 Publisher Website Download Resource Newsletter, Article/Story