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Category: Promotion, Outreach, and Special Events
A presentation by Sonia DeMarta and Janet Kern on Farmers Market Promotions at the Lexington (MA) Farmers Market, offering insight on what worked and didn’t work for their market. Covers logo and web site development.
This three page handout includes nine tips for successful cooking demonstrations at farmers markets, with a checklist of equipment for displays, serving, and cleaning.
An excellent example of seasonal availability charts for vegetables, fruits & nuts, seafood, and flowers, with downloadable PDF versions for each category.
Is local food really more expensive? Not necessarily. This article covers the ways that dollars spent on local food systems bolster rural communities, food security, and nutrition.
A list of when different fruits and vegetables are available at Washington D.C. farmers markets. This guide applies to all other markets with similar growing climates.
This suite of fact sheets about social media includes a “Social Media 101” as well as separate downloads covering Facebook, Twitter, FourSquare, Hootsuite, StumpleUpon, and blogs.
This 18-page guide covers a range of potential community partnership opportunities with schools, faith-based organizations, health and social service agencies, and individuals. Includes the hows, whys, and examples of successful funding, outreach, and volunteer partnerships that help farmers markets thrive.
This FMC member webinar includes an introduction to the Power of Produce (POP) Club, which began in the Oregon City Farmers Market to provide local children with tokens to buy fruits and veggies, and also offers 27+ educational activities. The session covers mechanics of the program and how it has been replicated in other areas of the country.
- Jackie Hammond Williams, market manager, Oregon City Farmers Market. For children ages 5-12, the POP (Power of Produce) Club distributes $2 tokens for purchasing fruits and veggies at the market every time they shop (as long as funds allow). Shoppers and organizers from markets across the US and Canada have asked Jackie for advice on starting similar programming at their local markets; this webinar will serve as an overview of the program’s mechanics, its scalability, and ways to replicate.
- Natalie Roper, FMC intern, Charlottesville, VA. Natalie and a team of UVA students visited and evaluated the Oregon City POP program, then started their own version of the POP Club in Charlottesville! She will share their interpretation of the program, including how they adapted it to meet the needs of the team and the community. The UVA team is also creating a toolkit that is will be making available to FMC members in 2014. Stay in touch with POP on its facebook page.
This July 2012 FMC member webinar was presented by Colleen Newvine of Newvine Growing to demystify the growing number of social media tools available to today’s farmers market manager. From Facebook to YouTube, Twitter to Pinterest, Foursquare, LinkedIn, Flickr and more, Colleen shared how to use social media to promote your market. Topics covered include:
- How to create a social media strategy as your starting point
- What kinds of content to post and when
- How to respond to comments, questions and criticism
- How you can assess whether it’s working
- An overview of Facebook, Twitter, LinkedIn, YouTube, and discussion of up and comers Pinterest, Instagram, Foursquare and more
- How to realistically fit social media into your day
Download the companion handout of resources here, and check out Part 1 of this 2 part series with Colleen, How to Pick Up (and Develop Long-term Relationships with) Reporters.
This FMC webinar from June 2012 was presented by Colleen Newvine, Marketing Consultant with Newvine Growing to help market operators understand how to work successfully with reporters, editors and bloggers, and feel more prepared for interviews. The session covers:
- How reporters work
- What reporters look for in a story idea
- What to include in a good press release — and what to leave out
- How to create a good media section on your website
- How to prepare for an interview so you feel more confident and emphasize what matters most to you
- What to do if the story doesn’t turn out how you hoped
- How to work with reporters in a bad news or crisis situation