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Category: Promotion, Outreach, and Special Events
A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.
A letter from the American Society of Composers, Authors and Publishers (ASCAP) to Hillsboro Farmers Market
This is a letter from the American Society of Composers, Authors and Publishers (ASCAP) which describes the legal basis for requiring farmers markets to obtain a license for playing copyrighted music at the market in response to an inquiry from the Hillsboro Farmers’ Market.
In order to enforce copyright laws, American composers, lyricists, and publishers usually join one of three performing rights organizations. This Palo Alto Area Bar Association article gives an overview explaining why businesses that play music and have performances are legally responsible for paying ASCAP, BMI, and SESAC license fees.
This 216 page manual from the Farmers’ Market Federation of New York describes the role of market managers and provides checklists, sample policies, worksheets, and other hands-on tools to help managers start markets, build market communities, and harness the power of these communities to sustain the markets and their local food systems.
This comprehensive 60 page guide from the Farmers’ Market Federation of New York steers market organizers to create a strong foundationfor a successful, long term farmers market that will be a community asset and a valuable resource for both consumers and farmers.
When the market management provides proper attention to detail, fair and equitable rules and regulations and is responsive to the farmers and vendors, the consumers and its surrounding community, the chances for success and longevity increase. To help farmers market managers achieve that level of success, the Farmers Market Federation of New York Developed these 10 Principles.
This guide covers all the basics of manager responsibilities, vendor rules, market promotion, and other logistics for farmers markets, of particular relevance to markets in New Mexico.
This guide offers detailed advice on how to start and develop a farmers’ market. The major topics covered include getting started, permits, licenses, registrations, market management, and vendor best practices.