Category: Promotion, Outreach, and Special Events

Weeding the Social Media Garden

Management and Operations | Promotion, Outreach, and Special Events

This July 2012 FMC member webinar was presented by Colleen Newvine of Newvine Growing to demystify the growing number of social media tools available to today’s farmers market manager. From Facebook to YouTube, Twitter to Pinterest, Foursquare, LinkedIn, Flickr and more, Colleen shared how to use social media to promote your market. Topics covered include:

  • How to create a social media strategy as your starting point
  • What kinds of content to post and when
  • How to respond to comments, questions and criticism
  • How you can assess whether it’s working
  • An overview of Facebook, Twitter, LinkedIn, YouTube, and discussion of up and comers Pinterest, Instagram, Foursquare and more
  • How to realistically fit social media into your day

Download the companion handout of resources here, and check out Part 1 of this 2 part series with Colleen, How to Pick Up (and Develop Long-term Relationships with) Reporters.

Published November 04, 2013 Publisher Website Presentation

How to Pick Up (and Have Long-Term Relationships with) Reporters

Management and Operations | Promotion, Outreach, and Special Events

This FMC webinar from June 2012 was presented by Colleen Newvine, Marketing Consultant with Newvine Growing to help market operators understand how to work successfully with reporters, editors and bloggers, and feel more prepared for interviews. The session covers:

  • How reporters work
  • What reporters look for in a story idea
  • What to include in a good press release — and what to leave out
  • How to create a good media section on your website
  • How to prepare for an interview so you feel more confident and emphasize what matters most to you
  • What to do if the story doesn’t turn out how you hoped
  • How to work with reporters in a bad news or crisis situation

Download the companion handout of resources here, and check out Part 2 of this 2 part series with Colleen, Weeding the Social Media Garden.

Published November 04, 2013 Publisher Website Presentationvideo

New Directions in Marketing for Farmers Markets

Management and Operations | Promotion, Outreach, and Special Events

A guide for farmers market managers, covering marketing terms, the four primary marketing strategies, how to develop and implement a marketing plan, how to analyze a marketing plan, and how to work with vendors, customers, and farmers market committees.

Published November 04, 2013 Publisher Website Download Resource PublicationTopical guides

A letter from the American Society of Composers, Authors and Publishers (ASCAP) to Hillsboro Farmers Market

Insurance, Liability, and Licensing | Promotion, Outreach, and Special Events

This is a letter from the American Society of Composers, Authors and Publishers (ASCAP) which describes the legal basis for requiring farmers markets to obtain a license for playing copyrighted music at the market in response to an inquiry from the Hillsboro Farmers’ Market.

Published November 03, 2013 Publisher Website Download Resource Letter

Music in the Marketplace: An Introduction to Music Copyright Law

Insurance, Liability, and Licensing | Promotion, Outreach, and Special Events

In order to enforce copyright laws, American composers, lyricists, and publishers usually join one of three performing rights organizations. This Palo Alto Area Bar Association article gives an overview explaining why businesses that play music and have performances are legally responsible for paying ASCAP, BMI, and SESAC license fees.

Published November 01, 2013 Publisher Website Download Resource Market Policy

Farmers Market Manager Training Manual (New York)

Boards, Mission, and Governance | Farm Inspection and Enforcement | Food Safety and Handling | Funding and Grants | Insurance, Liability, and Licensing | Management and Operations | Promotion, Outreach, and Special Events | Rules and Vendor Applications | SNAP/EBT and Nutrition Programs | Vendor Fees and Market Finances

This 216 page manual from the Farmers’ Market Federation of New York describes the role of market managers and provides checklists, sample policies, worksheets, and other hands-on tools to help managers start markets, build market communities, and harness the power of these communities to sustain the markets and their local food systems.

 

Published October 25, 2013 Publisher Website

Guide to Developing a Community Farmers Market

Boards, Mission, and Governance | Farm Inspection and Enforcement | Funding and Grants | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | Rules and Vendor Applications | Vendor Fees and Market Finances

This comprehensive 60 page guide from the Farmers’ Market Federation of New York steers market organizers to create a strong foundationfor a successful, long term farmers market that will be a community asset and a valuable resource for both consumers and farmers.

Published October 25, 2013 Publisher Website Download Resource

Ten Principles of a Successful Farmers Market

Boards, Mission, and Governance | Management and Operations | Promotion, Outreach, and Special Events | Rules and Vendor Applications | Vendor Fees and Market Finances

When the market management provides proper attention to detail, fair and equitable rules and regulations and is responsive to the farmers and vendors, the consumers and its surrounding community, the chances for success and longevity increase. To help farmers market managers achieve that level of success, the Farmers Market Federation of New York Developed these 10 Principles.

Published October 25, 2013 Publisher Website Download Resource

New Mexico Farmers’ Market Manager Resource Guide

Evaluation | Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events | Rules and Vendor Applications

This guide covers all the basics of manager responsibilities, vendor rules, market promotion, and other logistics for farmers markets, of particular relevance to markets in New Mexico.

Published October 25, 2013 Publisher Website Download Resource Topical guides

Idaho Farmers Market Manual

Management and Operations | Market Start-up and Development | Promotion, Outreach, and Special Events

This guide offers detailed advice on how to start and develop a farmers’ market. The major topics covered include getting started, permits, licenses, registrations, market management, and vendor best practices.

Published October 25, 2013 Publisher Website Download Resource