Market Data (New Mexico)

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to complete each year so that the association can aggregate and report it.

2010 Manager and Vendor Study Report

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a
telephone measurement survey conducted among a cross section of market managers and farmer
vendors who participate in farmers’ markets in and around the Greenbelt (Ontario). The sample for the
structured telephone interview consisted of 60 Greenbelt‐based farmers and 40 market managers. This
research was conducted between November 2009 and February 2010 to understand market sales, operational characteristics, challenges, and other factors impacting markets.  This study parallels Greenbelt Farmers Market Network’s 2010 and 2012 Shopper Studies.

“Roots” Guidelines for WSFMA membership

A set of guidelines established by the Washington State Farmers Market Association to which their members must adhere. As stated, “Regardless of the Market’s location or the number of vendors, Washington State consumers have the same expectations, and it is these expectations that every Farmers Market should meet if it truly intends to be successful in its goals:

1. A Farmers Market is where a grower can sell directly to the consumer and is most likely the small farmer’s best opportunity to profit from their land and efforts; and
2. A Farmers Market is a marketplace where consumers can talk directly to the grower, purchase the freshest produce possible, and experience the health-giving effects of that freshness.

Sowing Value, Reaping Rewards: Recruitment, Services, and Administrative Systems for Successful Membership Organizations

Brian Snyder and Michele Gauger, Pennsylvania Association for Sustainable Agriculture & Jeff Cole, Federation of Massachusetts Farmers Markets

• Download the handouts (PDF)