Category: Evaluation

Market Data (New Mexico)

Evaluation | State Association Development

This page includes tips on the types of data to collect at farmers markets as well as strategies, followed by a form that New Mexico Farmers Markets are asked to complete each year so that the association can aggregate and report it.

Published November 08, 2013 Publisher Website Download Resource FormState & Local PolicyTopical guides

2010 Manager and Vendor Study Report

Evaluation | Management and Operations | State Association Development

The 124 page report is based on in-depth research (four focus groups and 12 individual interviews) and a
telephone measurement survey conducted among a cross section of market managers and farmer
vendors who participate in farmers’ markets in and around the Greenbelt (Ontario). The sample for the
structured telephone interview consisted of 60 Greenbelt‐based farmers and 40 market managers. This
research was conducted between November 2009 and February 2010 to understand market sales, operational characteristics, challenges, and other factors impacting markets.  This study parallels Greenbelt Farmers Market Network’s 2010 and 2012 Shopper Studies.

Published November 06, 2013 Publisher Website Download Resource PublicationReportSurvey

Healthy Habits: Farmers’ Markets Impacts on Customers: Greenbelt Farmers’ Market Network Research Survey 2012

Evaluation | Management and Operations

A total of 386 farmers market shoppers completed the Greenbelt Farmers’ Market Network (GBFMN) online survey in January-February 2012. Shoppers from 58 different farmers markets took part in the survey with the concentration in two areas: Central Ontario (St. Catharines, Burlington, Hamilton, etc.) followed by Toronto. Prompted by insights gained in the 2010 study, the 2012 survey’s primary focus was on measuring the health impacts of farmers markets.

Published November 06, 2013 Publisher Website Download Resource ReportSurvey

2010 Shopper Study Report

Evaluation | Management and Operations

Greenbelt Farmers’ Market Network (GBFMN) in Toronto Ontario commissioned this study funded by the Friends of the Greenbelt Foundation. A total of 339 shoppers at farmers markets located in and around the Greenbelt participated in an online survey. Invitations to take part in the study were distributed at approximately 30 farmers’ markets in October to early November 2010.  The survey report covers shopper demographics, motivations, and perceptions about farmers markets.

Published November 06, 2013 Publisher Website Download Resource ReportSurvey

Price Comparisons at Farmers Markets: Understanding Value & Affordability

Evaluation | Management and Operations

In this webinar, farmer and community and economic development specialist Anthony Flaccavento of Rural SCALE, Inc. shares his 2011 study, Is Local Food Affordable for Ordinary Folks?: A Comparison of Farmers Markets and Supermarkets in Nineteen Communities in the Southeast, and offers advice on how this data can be part of efforts to reinforce markets’ commitment to equity and affordability.

The webinar was moderated by Nicky Uy, whose experience managing farmers markets for The Food Trust in Philadelphia has lent insight into the issue of affordability at farmers markets, and reinforced the need to communicate the true value of farmers markets using concise messaging that appeals to consumers of all ages, lifestyles, and income levels.

Download the powerpoint here.
Download the companion handout here.

Published October 29, 2013 Publisher Website ReportSurvey

Urbana’s Market at the Square Strategic Plan

Boards, Mission, and Governance | Evaluation | Management and Operations

This strategic plan, and stakeholder input profiles, were published in 2011 after the City of Urbana facilitated a first-ever strategic planning process to assist in planning the Market’s growth and future. The market strategic plan was then updated in 2016.

Published October 28, 2013 Publisher Website Download Resource Feasibility StudyStrategic Plan

When Things Don’t Work: Some Insights into Why Farmers Markets Close

Boards, Mission, and Governance | Evaluation | Management and Operations

This study looks at 53 farmers markets in Oregon and describes the dynamics of farmers’ market start-ups, closures, and manager turnover focusing on administrative revenue and labor. It examines the data of farmers’ markets that have closed and offers recommendations to enhance market success.

Published October 28, 2013 Publisher Website Download Resource

A Learning Approach to Strengthening Farmers Markets

Boards, Mission, and Governance | Evaluation | Management and Operations

Oregon State University Extension Service discusses their methods for gathering information about farmers markets to improve markets and provide managers and board members with the opportunity to critically examine each others’ markets to share information and insight.

Published October 28, 2013 Publisher Website Download Resource

How Do Farmers’ Markets Affect Neighboring Businesses?

Evaluation | Public Policies

A research brief by Oregon State University Extension with data for both weekday and weekend markets in Oregon showing the spillover sales generated by farmers market shoppers who also make purchases at other neighboring businesses.

Published October 28, 2013 Publisher Website Download Resource

Understanding the Link Between Farmers’ Market Size and Management Organization

Boards, Mission, and Governance | Evaluation | Management and Operations

A summary of key findings discuss best practices for markets based on four different sizes, micro, small, medium, and large. The paper also advises managers how to effectively transition a market into a larger size category.

Published October 28, 2013 Publisher Website Download Resource