Oregon Farmers Market Association 2020 Census Results

Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.

Click the image below to watch a recording of the webinar.

Access the full presenter slides here.

Brookside Farmers’ Market Annual Sustainability Report

Brookside Farmers’ Market maintains a unique organic and sustainable standards amongst all vendors. The annual Sustainability Report pulls together information from vendors’ applications and shares basic metrics from the market season.

FMC Survey Questions – COVID-19 impacts Summer 2020

Questions used in summer 2020 survey

Bean Poll (Weatherproof Dot Survey design)

Guide for using Bean Poll surveying method for surveying shoppers and/or vendors at market.

Measuring Racial Equity in the Food System: Established and Suggested Metrics

From the Michigan State University Center for Regional Food Systems.

This tool offers an expansive list of metrics that U.S. food system practitioners and food movement organizations can use to hold ourselves accountable for progress towards a more equitable food system. The metrics are either currently in use or are recommended by food system practitioners and food movement organizations in the United States. They are described, cited, and organized by themes: food access, food and farm business, food chain labor, and food movement.

Includes a PDF Guide and link to a webinar introduction to the guide.

Strength in Numbers: Leveraging Data and Technology for Nutrition Incentive Programs

Presenter: Alysa Moore: Wholesome Wave Georgia

Do you want to use data to impress funders and show the impact of your region’s nutrition incentive program? Maybe you love the IDEA of data but don’t have an excess amount of time, effort, and money to pour into new data management systems. 

Collecting, storing, and analyzing quality data for nutrition incentive programs is a daunting initiative for many organizations, especially organizations that lack the time, money, and people power to do it well. Data doesn’t have to be intimidating! 

In this webinar, attendees will learn how one small nonprofit approaches data management using low-cost technology that simplifies collection and analysis of nutrition incentive program data. 

Wholesome Wave Georgia (WWG) is a small nonprofit that has been administering nutrition incentive programs in Georgia since 2009. In this webinar, WWG’s Program Manager, Alysa Moore will share how they’ve transitioned nutrition incentive data collection from cumbersome spreadsheets to an online, user-friendly database. Their use of new, low-cost software and tools has simplified program management and reporting for their small staff and the farmers markets, farms, and grocery outlets they work with. Learn how your organization can do the same. 

Attendees will learn why there is a need to move beyond spreadsheets, what tools and databases may be useful to program administrators and questions to ask when looking at data management solutions. Alysa will also walk through examples of how WWG uses Salesforce to manage data for several of their programs.

Click the image below for recording of the webinar.

Presentations and Q&A can be found here:

• FMC and Hub Introduction
• Main Presentation
• Q&A

Designing an effective, scalable data collection tool to measure farmers market impacts

The need for an updated framework for all types of farmers markets and the varied levels of capacity to share the impacts of their work led to the develop- ment of the Farmers Market Metrics (Metrics) program at the Farmers Market Coalition (FMC), a nonprofit working to strengthen farmers markets across the country. This essay provides a timeline of the steps and partnerships that led to the creation of this program, including the exploration of existing data collection systems suitable for grassroots markets, observations from markets engaged in evaluation, feedback by pilot users of the Metrics system, and best practices and recom-
a * Corresponding author: Darlene Wolnik, Senior Advisor, Farmers Market Coalition; P.O. Box 499; Kimberton, PA 19442 USA; +1-888-FMC-8177 x708; darlene@farmersmarketcoalition.org
b Jennifer Cheek, Executive Director, Farmers Market Coalition; jen@farmersmarketcoalition.org
c Marian Weaver, Metrics Program Manager, Farmers Market Coalition; +1-888-FMC-8177; marian@farmersmarketcoalition.org
mendations uncovered during the development of Metrics.

Market Match for Seniors

Incentives bring seniors to the market, increase SFMNP redemptions. The Crescent City Farmers Market, run by nonprofit organization Market Umbrella, in partnership with the Louisiana Department of Agriculture and Forestry (LDAF) and with the Archdiocese of New Orleans, implemented a successful educational program and incentive campaign (Market Match) to improve vulnerable seniors’ knowledge about fresh market produce, encourage them to broaden their food environment, and get them excited about healthful eating.

Documenting the Flowering of Public Markets | trans•act research

Farmers market fans have long argued that markets de- liver a “triple bottom line” as they benefit food producers, consumers and the larger community. While anecdotal evidence indicates that public markets are indeed a source of widespread public good, little formal research has tested this hypothesis.

2018 Metrics Poster Contest Winner, Hood River Farmers Market

Hood River Farmers Market’s 2018 Poster was the winning entry for the Metrics category.