Vendor Evaluation Form

A sample form used by the Farmers’ Market Federation of New York to evaluate their vendors on market day in terms of topics such as image, display, product, pricing, and customer service.

Lexington Farmers Market 2010 Vendor Survey

The Lexington Farmers’ Market takes a survey of its members every year at the annual meeting. The survey contains general questions and some that pertain to specific events or circumstances encountered that season. The final question asks vendors to estimate their sales for that year. Those numbers are averaged and multiplied by the total number of vendors to come up with a market-wide figure.

Maryland Farmers Market Vendor Survey

This survey of farmers market vendors was administered in 2011 by the Maryland Department of Agriculture, along with a manager survey, to assess the growth and characteristics of markets.  The agency used a wufoo form to implement to survey.

Phinney Farmers Market 2010 Shopper Survey

Results from a November 2010 survey of shoppers at the Phinney Farmers Market in Seattle, Washington.  The survey assessed shopping frequency, market spending estimates, estimates for spending elsewhere in the neighborhood that day.

Is Local Food More Expensive?: A Consumer Price Perspective on Local and Non-Local Foods

Producer Load List

A sample form used by SEE-LA (organizer of the Hollywood Farmers Market) to track vendor sales and product data broken down by type of product.

Paired Price Comparison of Farmers Market and Supermarket Produce in San Luis Obispo County

In this study, three farmers’ markets were chosen, along with three paired supermarkets. Six produce items were selected and prices were collected at each outlet every other week, during a five week period, for a total of 108 observations. After ANOVA analysis, the study concludes that, for the six chosen commodities, the average price at the farmers’ markets was 25 cents lower than at the supermarkets.

Services, Structures, and Self-Identified Needs of State Farmers Market Associations

A summary report detailing the results of a study by FMC surveying all known farmers market associations. The purpose of the survey was to identify how FMAs are organized, how they operate and what they need to continue best supporting member markets across the country and identify services that FMC could provide to meet their needs.

Tools for Rapid Market Assessment

Oregon State University Extension describes their three low-cost methods for farmers markets to gather data in order to make effective changes and improvements to their market. This resource describes two quantitative methods- customer counts and dot surveys and Rapid Market Assessment, which collects both quantitative and qualitative data collection.

Winning Grants with Logic Models: Improve Project Management and Evaluate Success

Presenter Carmen Humphrey, Branch Chief & FMPP Program Manager at the USDA Agricultural Marketing Service shares tips on how to develop logic models for grant writing and project management. It has a very extensive Q&A at the end, some of the questions directly pertaining to the 2012 FMPP grant funding opportunity.

Moderated by Stacy Miller, Executive Director of the Farmers Market Coalition