How to Grow Your Incentive Program: A Toolkit for Wholesome Wave’s National Nutrition Incentive Network

Aimed to help existing nutrition programs achieve greater success, this guide walks through goals, marketing, partnerships, fundraising, evaluation and innovation strategies. In addition to providing thorough information and many examples in a visually-appealing way, it suggests additional resources to dive even deeper.

Nutrition Incentives 101

New to the field of nutrition incentives? Now is the time to get all your questions answered. No question is too silly or elementary.

EBT Technology: Not So Plain and Not So Simple

There are many ways you can describe EBT Point of Sale technology. “Plain and simple” is hardly one of them. Join Farm Direct Technical Assistance team members as they demystify and share pros and cons on the technological choices for processing SNAP in a farm direct setting.

Creating-a-Farmers-Market-Living-Lab-Lessons-Learned-in-Growing-a-Farmers-Market

Additional Incentives Roundtable

An inspiring panel on the power of additional incentives paired with SNAP programs at Farmers Markets with Erin Molnar (Produce Perks Midwest), Amanda Osborne (Ohio State University Extension), Richard
McCarthy (Think like Pirates) and Jackie Hammond-Williams (PoP Club). The panel discusses all things additional incentives — what it takes to run a program, challenges, partnerships, and first steps.

Beyond SNAP: Incentives for WIC Farmers Market Nutrition Program

Farmers Market Coalition is pleased to offer its second practitioner paper published through the Nutrition Incentive Hub, “Beyond SNAP: Incentives for Voucher and Coupon Programs,” by Erin Molnar and Amanda Osborne . Though SNAP incentives support the needs of many, hunger persists just outside the income threshold for eligibility. As a response, Countryside Food and Farms and the Ohio State University Extension each developed a pilot program to test an additional incentive based on WIC FMNP eligibility. By using WIC FMNP as a basis to determine incentive participants, market leaders were able to include shoppers who are ineligible for SNAP benefits but could still face economic barriers to local food access.Molnar and Osborne describe the design and implementation for each of their pilots, explore the benefits of local partnerships and innovative marketing, and share lessons learned through their own data collection and evaluation. Ultimately, their programs reach new customers and increase the effectiveness of incentives already in place.

State Funding Round Table

In this roundtable session recorded in February of 2021, network leaders with experience obtaining state-level funding for nutrition incentives share their insights and experiences around the process of executing a campaign.

This panel grew out of the work that the Farmers Market Coalition has done in 2020-21 with panelists Molly Notarianni, Executive Director of the Farmers Market Fund and Elizabeth Borst, Executive Director of Virginia Community Food Connections and co-lead of Virginia Fresh Match. Molly and Elizabeth are the two authors of an upcoming practitioner paper with FMC that focuses on their 2019 campaigns to pass legislation in Oregon and Virginia respectively.

They’re joined by Adrienne Udarbe, Executive Director of Pinnacle Prevention, who has successfully campaigned for funding in Arizona, and by Alex Canepa of Fair Food Network, who provides policy support to SNAP incentive programs across the country as part of Fair Food Network’s technical assistance for the Hub. Alex has also worked on state-level policy in Michigan and Texas. Finally Frank Tamborello, Executive Director of Hunger Action LA, joins the conversation as a facilitator, moderating a conversation that focuses on partnerships across aligned agencies as an essential factor in successful state policy advocacy. Frank is a longtime collaborator with farmers markets and Nutrition Incentives programs in California, where he helped develop the Market Match program. 

Watch the roundtable below: 

This work is supported by the Nutrition Incentive Program Training, Technical Assistance, Evaluation, and Information Center (NTAE). The NTAE is funded by Gus Schumacher Nutrition Incentive Program grant no. 2019-70030-30415/project accession no. 1020863 from the USDA National Institute of Food and Agriculture. 

Local Food and Local Solutions: Advocating for No-Cost Wireless SNAP Equipment at Farm Direct Outlets

Is the cost of wireless EBT equipment and service a barrier for farmers markets and farms in your state? State SNAP processing contracts could provide a solution.

Join Kate Fitzgerald as she shares expertise on tailoring no-cost EBT equipment options in state SNAP contracts to the needs of farm direct outlets.

This webinar, provided by Farmers Market Coalition, on behalf of the Nutrition Incentive Hub, provides an overview of:

• The role of SNAP processing companies and how states contract with them
• Wireless EBT-processing equipment and service options in various states
• How to communicate effectively with the appropriate people in your state
• How organizations can provide an effective connection between farmers markets and state agencies

Presentations slides

Questions and Coffee LIVE with Richard McCarthy

Richard McCarthy of Think Like Pirates went  LIVE! On Feb 25th, we started our morning off with Questions and Coffee—a Facebook Live event. We talked with Richard about his recent paper with FMC: “The Origins of Incentives” and took live questions from viewers.

Missed the fun? Enjoy the recording of the live conversation below. Stay up to date with more events like this on the FMC upcoming events page. Make sure to like our Facebook page to find out about our next Questions and Coffee live event!

Farmers markets as a strategy for improving food environments pp 54-60

When designed effectively, supported by knowledge and an
understanding of the food-environment concept, government
policy and fiscal measures can positively influence what food
is available to consumers and lead to healthier dietary choices.
The food-environment concept, for example, has been crucial
to understanding and tackling food insecurity and food apartheid, as
described in this chapter.