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Category: Webinars
Advocacy Toolkit Walkthrough Webinar
National Farmers Market Week is coming up and it is a fantastic opportunity for farmers markets to engage with elected officials and other policymakers in their local communities!
To make sure you have all the information you need to work with the materials, FMC’s Executive Director, Ben Feldman, walks us through our Advocacy Toolkit in this webinar recording. Farmers markets and other food organizations can serve as powerful agents of change in their communities and making your needs known through engagement with policymakers is essential.
SNAP 101: Best Practices for EBT & Nutrition Incentives
Thinking about getting your farm or market SNAP authorized? We’ve got you covered. Join FMC’s team for a brief overview on authorization and overall market preparations.
Q&A Session: SNAP Incentives in Community Supported Agriculture (CSA) Programs
Are you looking to expand SNAP incentives to your CSA program? Check out this Q&A session and learn how the experts applied SNAP incentives in their CSA program making their food more accessible.
The presenters shared their experiences and challenges faced when including SNAP incentives in their CSA program. In this Q&A session, they discussed how one can create or expand their own CSA program in their location.
This webinar was a collaboration between Farmers Market Coalition and FairShare CSA Coalition in partnership with the Nutrition Incentive Hub.
Watch the recording here!
Presenters include:
- Carrie Sedlak, FairShare CSA Coalition
- Liv Froelich, FairShare CSA Coalition
FMPP Evaluation Criteria and Scoring Matrix
In this presentation, experienced FMPP grantee and reviewer Kelly Crane (Executive Director of Oregon Farmers Market Association) provides a step-by-step review of the FMPP evaluation criteria and scoring matrix, generally discussing each section and ending with Q&A.
Presentation slides (including speaker notes)
FMPP RFA (evaluation criteria detailed on pgs 27-29)
Beautiful Photos for Busy Market Operators Webinar
It’s a perfect day — the sun is shining, your market is full of happy customers, and the produce is looking extra vibrant. You take out your phone to capture the moment and when you look at your screen — the image doesn’t do your market justice. Does this sound familiar? You’re not alone!
Good photos are the foundation of a dynamic and vibrant farmers market social media. Even the liveliest market can look stagnant if the photos don’t capture the energy of the market. On the other hand, a bright and animated photo can capture the spirit of the farmers market and be your best tool for marketing and promotion.
Join fellow farmers market operators from across the country as they share their experience taking and sourcing photos from their community and using photos as part of a strategic social media presence. They’ll offer their expertise and show you how they source their photos, how they fit taking photos into their limited staff time, and what goes behind using photos to tell their market story and make their social media look like #goals.
Presenters include:
– Hannah Ladwig, Gorge Grown, Hood River, OR
– Simone Wai, Red River Market, Fargo, ND
– Jacqueline Fuller, Downtown Long Beach Farmers Market, Long Beach, CA
State Funding Round Table
In this roundtable session recorded in February of 2021, network leaders with experience obtaining state-level funding for nutrition incentives share their insights and experiences around the process of executing a campaign.
This panel grew out of the work that the Farmers Market Coalition has done in 2020-21 with panelists Molly Notarianni, Executive Director of the Farmers Market Fund and Elizabeth Borst, Executive Director of Virginia Community Food Connections and co-lead of Virginia Fresh Match. Molly and Elizabeth are the two authors of an upcoming practitioner paper with FMC that focuses on their 2019 campaigns to pass legislation in Oregon and Virginia respectively.
They’re joined by Adrienne Udarbe, Executive Director of Pinnacle Prevention, who has successfully campaigned for funding in Arizona, and by Alex Canepa of Fair Food Network, who provides policy support to SNAP incentive programs across the country as part of Fair Food Network’s technical assistance for the Hub. Alex has also worked on state-level policy in Michigan and Texas. Finally Frank Tamborello, Executive Director of Hunger Action LA, joins the conversation as a facilitator, moderating a conversation that focuses on partnerships across aligned agencies as an essential factor in successful state policy advocacy. Frank is a longtime collaborator with farmers markets and Nutrition Incentives programs in California, where he helped develop the Market Match program.
Watch the roundtable below:
This work is supported by the Nutrition Incentive Program Training, Technical Assistance, Evaluation, and Information Center (NTAE). The NTAE is funded by Gus Schumacher Nutrition Incentive Program grant no. 2019-70030-30415/project accession no. 1020863 from the USDA National Institute of Food and Agriculture.
Local Food and Local Solutions: Advocating for No-Cost Wireless SNAP Equipment at Farm Direct Outlets
Is the cost of wireless EBT equipment and service a barrier for farmers markets and farms in your state? State SNAP processing contracts could provide a solution.
Join Kate Fitzgerald as she shares expertise on tailoring no-cost EBT equipment options in state SNAP contracts to the needs of farm direct outlets.
This webinar, provided by Farmers Market Coalition, on behalf of the Nutrition Incentive Hub, provides an overview of:
- The role of SNAP processing companies and how states contract with them
- Wireless EBT-processing equipment and service options in various states
- How to communicate effectively with the appropriate people in your state
- How organizations can provide an effective connection between farmers markets and state agencies
Oregon Farmers Market Association 2020 Census Results
Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.
Click the image below to watch a recording of the webinar.
2021 Annual Farmers Market Coalition Member Meeting
The 2021 Annual Member meeting took place on January 29, 2021 at 10am PT / 1pm ET on Zoom.
In this meeting, FMC staff presented an overview of the organization’s accomplishments and challenges through 2020 within the context of our five year strategic plan and shared our focus areas for the coming year.
- View the recording of the meeting
- Access the “Additional Resources” document referenced in the webinar
- View the slides from the webinar.
Additionally, we introduced the candidates for the FMC board positions and opened voting for the elections. Board voting is open to active FMC members only and is open through February 23, 2021. Log in to renew your FMC membership or become a new member here!
View the candidates for open FMC Board positions, voting has now closed.
Graphic Design for Non-Designers Webinar
This webinar was held on January 20, 2021 by FMC Communications Staff.
Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!
Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.
Access the slides here: PDF of Slides
Access the full recording here: Zoom Recording
The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.
Do you have questions about this webinar? Email hannah@farmersmarketcoalition.org.
