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Oregon Farmers Market Association recently released results from its 2020 census of farmers markets in a webinar titled “What Happened at Oregon Farmers Markets in 2020.” This presentation holds interesting stats about sales, attendance, and vendor level trends. It also dives into subjects like how Oregon farmers markets responded to COVID-19, widespread wildfires, and calls for racial justice in their communities during 2020.
Click the image below to watch a recording of the webinar.
The 2021 Annual Member meeting took place on January 29, 2021 at 10am PT / 1pm ET on Zoom.
In this meeting, FMC staff presented an overview of the organization’s accomplishments and challenges through 2020 within the context of our five year strategic plan and shared our focus areas for the coming year.
- View the recording of the meeting
- Access the “Additional Resources” document referenced in the webinar
- View the slides from the webinar.
Additionally, we introduced the candidates for the FMC board positions and opened voting for the elections. Board voting is open to active FMC members only and is open through February 23, 2021. Log in to renew your FMC membership or become a new member here!
This webinar was held on January 20, 2021 by FMC Communications Staff.
Watch the recording to join the communications staff of the Farmers Market Coalition in this skills development workshop on graphic design basics for non-designers. This webinar is part of a series of marketing and communications webinars specifically developed for market operators. Participants will be guided through how to use free online web tools like Canva and Adobe Spark to make branded, high-quality graphics for their website, print, social media and other promotional materials. Market operators will leave with a set of easy-to-follow guidelines for making graphics look clean, professional and personalized for your market!
Registrants will be walked through how to use specific programs and how to make simple changes to communications and marketing materials to increase readability and clarity. The second half will be open to questions from market operators relating to graphics design and branding for farmers markets.
Access the slides here: PDF of Slides
Access the full recording here: Zoom Recording
The book referenced in this webinar is The Non-Designers Design Book by Robin Williams.
Do you have questions about this webinar? Email firstname.lastname@example.org.
Farmers Market Coalition and National Grocers Association TA Center in partnership with the Nutrition Incentive Hub have teamed up to present Match the Market: Adapting Nutrition Incentives to Various Food Outlets.
Nutrition incentive programs, which offer a “buy one get one” model to encourage customers to purchase more fruits and vegetables, have grown in popularity over the years. Although they originated in farmers markets, today nutrition incentives have expanded to reach several food outlets, including farm stands, CSAs, co-ops, and grocery stores. Throughout this expansion, administrators have discovered that there is no “one size fits all” approach.
This webinar will discuss how nutrition incentive practitioners can adapt and shift their programs to meet the unique needs of different types of food outlets. Statewide and regional organizations that expanded their nutrition incentive program from farm direct outlets to brick and mortar outlets (or vice versa) will discuss their rationale for this shift and how they adapted their program accordingly. They will share the lessons they learned along the way, including tips on marketing, capacity support, and outlet funding requirements.
Attendees will learn:
- Important considerations when shifting an existing nutrition incentive model to a new type of food outlet
- The challenges faced when making the expansion between farm direct and brick and mortar outlets
- The benefits of running incentive programs in both farm direct and brick and mortar outlets
Whether your organization is already preparing to implement a nutrition incentive program in a new type of outlet, or you’re simply interested in learning about the difference between how incentive programs work at farm direct and brick and mortar sites, this webinar will offer you insight into how you can successfully match the market.
Click the image below for the recording of the webinar
Thinking Inside the Box – Making Healthy Food Accessible with Curbside/Drive-Thru (Contactless) Models at Farmers Markets During COVID-19
Farmers Market Leaders! Remember when everyone was talking about alternative delivery models and how to reduce contact at farmers markets? Let’s bring that conversation back!
Are you interested in learning to operate a curbside/drive-thru (contactless) model at your market? COVID-19 has impacted almost every aspect of farmers’ market operations. From wearing masks to social distancing, keeping shoppers and vendors safe has created new opportunities for innovation.
“Box programs” or curbside/drive-thru models have popped up across the nation to provide small and mid-sized farmers with an additional opportunity to sell their products and continuing to elevate farmers markets and make healthy food accessible to communities.
Largely due to the COVID-19 pandemic, farmers market customers – including those in COVID-19 high-risk groups – are looking for lower-touch options.
In this webinar, market operators using this model will present on:
How to run a curbside/drive-thru (contactless) model in a farmers’ market, including offering SNAP/EBT payment and nutrition incentives (the match provided on SNAP benefits).
Participants will also get knowledge on best practices for:
Logistics and operations
Securing funding and staffing/volunteers
Compliance with COVID-19 health and safety guidelines
Attendees will leave this webinar feeling inspired and supported to run your own box program, or with a better understanding of how viable the program may be for your market.
Click the image below for the recording of the webinar.
Access presentation slides here.
Min: 09:55 Land Acknowledgement/ Essential Workers Acknowledgement
Min: 18:00 About the Nutrition Hub
Min: 19:30 Presenter line-up
Min: 20:40 Presenter #1, Cristina Berthelot, Crescent City Farmers Market, New Orleans, LA
Min: 35:32 Presenter #2, Angie Warkentin, Visalia Farmers Marker Åssociation, Visalia, CA
Min: 51:48 Presenter #3, Megan Kenney, North Coast Growers Åssociation, Arcata, CA
Min: 1:06:05 Presenter #4, Ruth Arhelger, Rochester Farmers Market, Rochester, MN
Min: 1:18:37 Presenter Q and A
July 29. 2020
Caroline Fiore, Farm Aid Development Manager
Nora Chovanec, Texas Farmers Market Deputy Director
In this webinar host by the Farmers Market Coalition, Caroline Fiore, Development Manager at Farm Aid, will guide market leaders on a variety of techniques and strategies for online fundraising, including hosting effective and engaging online events. Community members are looking for ways to support local food systems and the essential services of farmers markets. Implementing online fundraising events and campaigns can be a great way to fund additional costs of PPE, market staff, and strengthen the financial sustainability of your market.
Participants will learn how they can engage with donors in their community, increase funding for their markets, and make giving online fun for everyone!
We’ll also be joined by Nora Chovanec of Texas Farmers Market, who will share her experience running a successful online fundraising campaign to cover increasing costs during the pandemic.
Market operators will leave the workshop with an understanding of how to raise funds to support their markets via a variety of online methods–just in time for National Farmers Market Week! The presentation will wrap up with an open discussion and Q&A.
WEBINAR: Attract Food Vendor Sales and Set Safety Expectations with an Easy to Build Social Media Plan
In this webinar, Heidi Anderson from theFarmBoard will teaches market managers and leaders how to use a values based marketing strategy to attract market customers who visit more and spend more while honoring pandemic market modifications and safety precautions. Participants will be guided through a social media plan with a full set of customizable example posts.
Market operators will leave the workshop with an understanding of how to quickly customize the example plan to complete a full content calendar. The presentation will wrap up with an open Q&A session.
Presenter: Alysa Moore: Wholesome Wave Georgia
Do you want to use data to impress funders and show the impact of your region’s nutrition incentive program? Maybe you love the IDEA of data but don’t have an excess amount of time, effort, and money to pour into new data management systems.
Collecting, storing, and analyzing quality data for nutrition incentive programs is a daunting initiative for many organizations, especially organizations that lack the time, money, and people power to do it well. Data doesn’t have to be intimidating!
In this webinar, attendees will learn how one small nonprofit approaches data management using low-cost technology that simplifies collection and analysis of nutrition incentive program data.
Wholesome Wave Georgia (WWG) is a small nonprofit that has been administering nutrition incentive programs in Georgia since 2009. In this webinar, WWG’s Program Manager, Alysa Moore will share how they’ve transitioned nutrition incentive data collection from cumbersome spreadsheets to an online, user-friendly database. Their use of new, low-cost software and tools has simplified program management and reporting for their small staff and the farmers markets, farms, and grocery outlets they work with. Learn how your organization can do the same.
Attendees will learn why there is a need to move beyond spreadsheets, what tools and databases may be useful to program administrators and questions to ask when looking at data management solutions. Alysa will also walk through examples of how WWG uses Salesforce to manage data for several of their programs.
Click the image below for recording of the webinar.
Presentations and Q&A can be found here:
US agriculture’s roots in colonization and enslavement mean that Black and Indigenous and communities of color still have limited access to capital, financial support, and markets—this is changing, slowly but surely, thanks to the work of food and farm organizations, leaders and communities that are dismantling racism and white supremacy, and imagining alternate ways to be in relationship with land, nature and each other. Hear from some of these leaders and HEAL members in this webinar!