Understanding Your Market Base: Strategic Surveys to Make More Shoppers Core Shoppers

      Posted On: January 16, 2014

Do you know what characteristics distinguish between your market’s core, higher spending customers and the ones that just shop periodically?  How can a detailed understanding of a farmers markets’ most loyal shoppers translate into strategies to systematically grow the core customer base?  On this webinar, learn about the findings revealed by an in-depth study of market shoppers conducted by Ontario’s Greenbelt Farmers’ Market Network, including customer demographics, motivations, spending habits, and much more.  Presenters discuss some practical methods for researching customer perceptions, habits, and motivations in order to continuously improve services, spending, and satisfaction.

Presenters:

Anne Freeman, Project Co-ordinator, Greenbelt Farmers’ Market Network
Hélène St. Jacques, M. Ed., President, Informa Market Research Co. Ltd.
Co-hosted with the Pennsylvania Association for Sustainable Agriculture