Update Info in USDA National Farmers Market Directory by July 15

      Posted On: July 5, 2016

farmersmarketsmapGet ready, get listed! National Farmers Market week is coming (Aug 7-13) and you want people to find your market! USDA’s Local Food Directories can help you promote your farmers market. This tool allows shoppers to quickly identify you as a supplier of local food.

USDA will share the number of farmers markets listed in the directory with media and stakeholders across the country during National Farmers Market Week. The directory is also used by mobile application developers to help consumers find you and other markets across the nation. Last year, the Directory attracted over 400,000 page views. It’s the “go-to” resource for consumers, researchers, community planners, and more to better understand the size of farmers markets across the nation.

We want your market to be counted, but time is running out!  New listings or updated information can be entered year-round, but must be entered by July 15, 2016, to be included in the national numbers released during National Farmers Market Week. Enter today to make sure your market’s included. It’s easy to register and takes less than 10 minutes.

While updating your market’s information, you’ll also be prompted to take a Farmers Market Manager Survey. This survey collects important data on farmers markets, which helps market managers continue to succeed by giving them a better understanding of the trends in local food. Please take a moment to complete this brief survey.

If you do not know if your farmers market is listed, then you can search the National Farmers Market Directory database to find out. If your market was in the directory last year, USDA sent an e-mail during the week of June 27th that has a direct link to update your market listing.

Even if your market is already listed, you should check the directory again to make sure all your information is still correct.

Here is how the Directory can help you:

The USDA National Farmers Market Directory helps you tell customers what they want to know about your market:

  • – Where and when your market opens
  • – Second and third market locations you operate
  • – What products your market sells
  • – Whether or not your market accepts debit/credit cards

If your market accepts the following:

  • – Supplemental Nutrition Assistance Program (SNAP)
  • – Women, Infants and Children Farmers Market Nutrition Program (WIC-FMNP)
  • – Woman, Infants and Children, Cash Value Vouchers (WIC-CVV)
  • – Senior Farmers Market Nutrition Program (SFMNP)

Consumers can be provided with the following:

  • – Driving directions to the market they choose to visit
  • – Map of markets within a radius of their current location
  • – Map of markets across the state or nation