VAFMA is rallying all farmers market managers in Virginia to collect data on the impact their markets are having on their communities.

Data is incredibly useful for demonstrating how important farmers markets are to our localities and state. It is also beneficial for improving decision-making, market promotion, media relations, advocacy and fundraising.

When market managers take control of their data they are better able to run their markets without having to rely on other organizations to collect that data for them.

VAFMA has teamed up with the Farmers Market Coalition to offer a metrics program that empowers market managers to collect, analyze and share data. This self-paced course includes training videos, user guides, templates and optional call in data clinics for Q&A. Participants also receive FREE access to FMC’s Farmers Market Metrics data portal ($252/year value).

Farmers Market Metrics offers tools and downloadable templates for data collection and management, automated report design, and resources to assist with promotion. It is an excellent opportunity for market managers to learn how to collect data and how to leverage that information to grow their markets.

Participants enjoy:

• Access to the Farmers Market Coalition’s data portal
• Training videos & User guides on collecting and sharing data
• Monthly optional call in data clinics for Q&A

Learn more and register here!