FMC Plans Activities for National Farmers Market Week

      Posted On: January 19, 2009

Last year, National Farmers Market Week (NFMW) was been proclaimed the first week in August for the foreseeable future, which affords state and individual markets advance notice to plan their promotions farther in advance and consequently have a greater impact in communicating a positive message about farmers markets. The Farmers Market Coalition, with support from the Agricultural Marketing Service, is presently working on some unique promotional materials to help individual markets reach more customers and leverage the national and local exposure of NFMW to communicate the variety of positive impacts of farmers markets.

While the FMC’s Marketing and Public Relations Committee is still working on the details of this first-of-its-kind campaign, we need your help to make it a success. In response to a quick membership poll taken during the 2008 Farmers Market Week, the campaign will feature press release templates and consumer education tools designed to help markets reach second-tier consumers and potential community partners by answering the question, “What’s so special about farmers markets?” To make these tools useful and widely available, please lend us a hand by sending us your local media contact lists as well as any data collected in your area that demonstrates the values offered by farmers markets (e.g. price comparisons, farmland preservation case studies, behavioral change data from nutrition education projects, etc.).

Stay tuned for more detail about how FMC can help you leverage National Farmers Market Week to gain maximum positive exposure for markets in your region!