Lobbying and direct contact with policymakers are critical components of an advocacy campaign and can be instrumental in achieving the desired policy change. Lobbying refers to asking an elected official or key decision-maker to vote a certain way or take a specific stand on a piece of legislation, rule, issue or policy. One of the most persuasive forms of lobbying is a face-to-face meeting with your elected officials or her/his staff about the issue at stake, why you are passionate about the issue, and the position you’d like your member of Congress to take.

It’s important to remember that lobbying is part of a comprehensive strategy to win on your issue or achieve the policy change you want. Lobbying builds relationships with elected officials and educates them, develops leaders and their credibility within your organization or network, and sets the stage for ongoing advocacy. Lobbying also serves as a complement to network- or base-building and media advocacy – all three strategies work together to create a successful advocacy campaign.