Metrics Audience Exercise

Diana Broadaway April 5, 2023

This exercise walks farmers market operators through the process of mapping where different audiences for their data fall on a “stakeholder spectrum” to assist in determining which audiences to prioritize in their measurement and evaluation work.  

Creating a Zero Waste Station in a Farmers Market

Alex Canepa September 6, 2022

Information on how to begin creating a zero waste station at a farmers market. This information was researched and compiled by Girl Scout Ella Dundas as part of her Gold Award project to create a zero waste station at her local farmers market.

How Social Media Can Help Promote Your Farmers Market 101

Alex Canepa December 14, 2021

A basic overview on social media as a promotional tool for farmers markets. For farmers market organizers new to social media, needing a refresher course, or looking for promotional support.

Georgia Fresh For Less FAQs

Mykalee McGowan October 1, 2021

A one-page FAQ from Wholesome Wave Georgia geared at potential nutrition incentive customers and vendors, this straightforward piece could be a model for other markets, regions, or states to clearly communicate their programs to the public.

Communications Planning Made Easy with Values-Based Marketing

Mykalee McGowan

This Farmers Market Coalition workbook is a fillable template to think about your target customers, what they value, and how to lay out a communications plan that will reach them.

Podcast: Food X Design, An Equitable Food System

Hannah Fuller November 10, 2020

This podcast episode of Food X Design (an IDEO Podcast) digs into the decades of intentional policies that have created today’s inequitable food system. Plus, why language matters when talking about the challenges we face, and how agency is key to creating new food systems that work for Black, Indigenous and People of Color.  

Dismantling Racism Works Web Workbook

Diana Broadaway June 23, 2020

This website is a web-based version of a workbook designed originally to support the Dismantling Racism workshop offered by Dismantling Racism Works, a training collaborative that is not offering workshops or consulting support at this time. The workshop was one step in a longer process developed initially by Kenneth Jones and Tema Okun over three…

Leveling the Fields: Creating Farming Opportunities for Black People, Indigenous People, and Other People of Color

Diana Broadaway

  Farming offers a powerful path to build community wealth and resilience to challenges such as water pollution, droughts and floods, and lack of access to healthy food. However, US agriculture—particularly the pursuit of sustainable agriculture—is rife with obstacles for Black people, Indigenous people, and other people of color (BIPOC), including immigrants, migrants, and refugees.…

Tent Talk Podcast: Farmers Market Pros speak up

Diana Broadaway June 18, 2020

On this week’s episode, Tent Talk co-hosts have an important conversation about the civil unrest taking place in many parts of the country and what that means for farmers markets. “Farmers market people are people who do things. Let’s band together. Let’s work for change.” – Catt Fields White, founder of Farmers Market Pros Black Lives…

Urban Sustainability Directors Network: Equity Foundations Training

Diana Broadaway June 16, 2020

An independent study professional development program for sustainability directors and their staff to master best practices for adding a racial equity lens to sustainability. In September 2015, USDN developed a holistic curriculum of webinars, videos, and worksheets to help local government staff to apply an equity lens to a sustainability project, including choosing a good…