Category Archives: Metrics

Metrics/Evaluation 2.0, Part One

Darlene Wolnik August 27, 2019

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks.   Background: FMC and evaluation Across the last decade, the increased use of data by market organizations to make decisions and to enlist new…

Metrics/Evaluation 2.0, Part Two

Darlene Wolnik August 26, 2019

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. Part Two: Market Needs To illustrate the spectrum of different market needs in terms of evaluation, here is an outline of some market organizational…

Metrics/Evaluation 2.0, Part Three

Darlene Wolnik

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. How can networks help markets? Overall, we find that networks have to restrain from prescribing all of the data points that markets should be…

Metrics/Evaluation 2.0, Part Four

Darlene Wolnik

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. Next Steps for FMC Inside Metrics, we have continued to work on solutions for seamless data uploads, more market-level and project-level functionality for markets…

Markets and Metrics: Minneapolis/St. Paul project adds to the research

Darlene Wolnik July 11, 2019

  Please follow this link to a report from the newest JAFSCD issue containing the article “The Farmers Market Metrics Project: A research brief on scalable data collection in the Minneapolis-St. Paul Metro” (Peterson, H. H., & Nowak, J. J.) outlining a multi-stakeholder market-based measurement project in Minneapolis/St. Paul.  This pilot will no doubt be…

Are There Too Many Farmers Markets? Notes from the Market Field, Part 1

Darlene Wolnik May 8, 2019

by Dar Wolnik, FMC Senior Advisor | darlene@farmersmarketcoalition.org In March of 2019, NPR did a story on farmers markets; unfortunately, it was focused only on how some leaders and vendors believe there may be “too many markets”, while others found that focus to be an inaccurate or a misleading framing of farmers markets in the…

A Weekend of Flavor, Culture, & Exploration: Recapping the 2018 Slow Food Nations Event

Darlene Wolnik August 30, 2018

by Darlene Wolnik, FMC Senior Advisor | darlene@farmersmarketcoalition.org In the middle of July, I flew to Denver to attend the second annual Slow Food Nations event. Advocates, funders, farmers, food writers, and organizers were all in attendance over the two days of events held in and around Larimer Square in the LoDo District, near to Boulder County Farmers…

Farmers Market Metrics and Market Vendors

Darlene Wolnik November 28, 2017

By Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org (A version of this article was published in Growing For Markets August 2017 issue by Dar Wolnik. To subscribe, go to GFM online) Since the 1970s, farmers markets have been started by various groups in order to serve many purposes. The timeline below is arranged by the major…

How was your National Farmers Market Week?

Darlene Wolnik August 15, 2017

Ours was great! AND busy keeping up with all of the amazing media shared by markets and market advocates on all types of platforms. So far, we’ve counted over 2,000 shares and retweets of our posts; last week our staff had numerous interviews with media including mentions in Politico and USA Today. Food and farming…

Counting Visitors at Markets               

Darlene Wolnik March 20, 2017

-Note: this article is also listed in the FMC Resource Library under surveys/evaluation and can be downloaded there.  By Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org Farmers markets across the U.S. use many different methods of counting their visitors. Some of these methods are best used for planning programmatic activities at different points of the…