Category Archives: Metrics

Metrics 2020

Erica Anderson February 24, 2020

As it’s early in the new year (and decade!), I want to reflect on what lies ahead in terms of data collection and Metrics. FMC’s 2020 priorities and direction for Metrics stem from us learning that direct work with Metrics users early in the process gets a much greater return in user satisfaction than continuing…

Maine Event

Darlene Wolnik January 28, 2020

  by Darlene Wolnik, Training and Technical Assistance Director I just got back from a wonderful week in Maine for the Maine Federation of Farmers Market (MFFM) Convention held during the Maine Ag Trades Show. I was able to attend courtesy of Maine’s Director of Agricultural Resource Development at the Department of Agriculture Conservation and…

Training and Technical Assistance 2020

Darlene Wolnik January 14, 2020

In November of 2019, I accepted the brand-new position of Training and Technical Assistance Director at FMC, and in December, I began to build the T&TA team. With this evolution, FMC can offer sustained new training programs for market operators and more fully support existing training programs, seek and create additional desperately needed resources and…

Metrics/Evaluation 2.0, Part One

Darlene Wolnik August 27, 2019

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks.   Background: FMC and evaluation Across the last decade, the increased use of data by market organizations to make decisions and to enlist new…

Metrics/Evaluation 2.0, Part Two

Darlene Wolnik August 26, 2019

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. Part Two: Market Needs To illustrate the spectrum of different market needs in terms of evaluation, here is an outline of some market organizational…

Metrics/Evaluation 2.0, Part Three

Darlene Wolnik

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. How can networks help markets? Overall, we find that networks have to restrain from prescribing all of the data points that markets should be…

Metrics/Evaluation 2.0, Part Four

Darlene Wolnik

An update from FMC Senior Advisor Darlene Wolnik on the ongoing development of its Metrics product and on FMC’s work in providing overall evaluation and technical assistance to markets and networks. Next Steps for FMC Inside Metrics, we have continued to work on solutions for seamless data uploads, more market-level and project-level functionality for markets…

Markets and Metrics: Minneapolis/St. Paul project adds to the research

Darlene Wolnik July 11, 2019

  Please follow this link to a report from the newest JAFSCD issue containing the article “The Farmers Market Metrics Project: A research brief on scalable data collection in the Minneapolis-St. Paul Metro” (Peterson, H. H., & Nowak, J. J.) outlining a multi-stakeholder market-based measurement project in Minneapolis/St. Paul.  This pilot will no doubt be…

Are There Too Many Farmers Markets? Notes from the Market Field, Part 1

Darlene Wolnik May 8, 2019

by Dar Wolnik, FMC Senior Advisor | darlene@farmersmarketcoalition.org In March of 2019, NPR did a story on farmers markets; unfortunately, it was focused only on how some leaders and vendors believe there may be “too many markets”, while others found that focus to be an inaccurate or a misleading framing of farmers markets in the…

A Weekend of Flavor, Culture, & Exploration: Recapping the 2018 Slow Food Nations Event

Darlene Wolnik August 30, 2018

by Darlene Wolnik, FMC Senior Advisor | darlene@farmersmarketcoalition.org In the middle of July, I flew to Denver to attend the second annual Slow Food Nations event. Advocates, funders, farmers, food writers, and organizers were all in attendance over the two days of events held in and around Larimer Square in the LoDo District, near to Boulder County Farmers…