Category Archives: Metrics

Farmers Market Metrics and Market Vendors

By Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org (A version of this article was published in Growing For Markets August 2017 issue by Dar Wolnik. To subscribe, go to GFM online) Since the 1970s, farmers markets have been started by various groups in order to serve many purposes. The timeline below is arranged by the major…

How was your National Farmers Market Week?

Ours was great! AND busy keeping up with all of the amazing media shared by markets and market advocates on all types of platforms. So far, we’ve counted over 2,000 shares and retweets of our posts; last week our staff had numerous interviews with media including mentions in Politico and USA Today. Food and farming…

Counting Visitors at Markets               

-Note: this article is also listed in the FMC Resource Library under surveys/evaluation and can be downloaded there.  By Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org Farmers markets across the U.S. use many different methods of counting their visitors. Some of these methods are best used for planning programmatic activities at different points of the…

Protected: Vendor Survey

There is no excerpt because this is a protected post.

Calculating Indicators for Your FMPP/LFPP Proposal

By Dar Wolnik, FMC Senior Researcher | darlene@farmersmarketcoalition.org Dear FMPP/LFPP project markets,  While working for the last few years to test and create resources for market measurement for FMC’s Farmers Market Metrics (FMM) program, we are also regularly called on by our members and by state leaders to assist with choosing metrics for project work.…

Farmers Market Metrics Update

Have you seen the 2016 Farmers Market Promotion Program (FMPP) Request for Applications? FMC was delighted to see that it included a new set of performance measures (on page 11). While this data collection requirement might seem intimidating at first, many markets are already doing this type of data collection, and it’s helped them to speak…

Farmers Market Metric Program Update from FMC Researcher, Darlene Wolnik

Indicators for Impact: Farmers Markets as Leaders in Collaborative Food System Data Collection and Analysis Update: Market Observations 2014-2015, By Darlene Wolnik FMC Senior Researcher, September 2015 Indicators for Impact: Farmers Markets as Leaders in Collaborative Food System Data Collection and Analysis is a project in which the University of Wisconsin-Madison in collaboration with the Farmers Market…